The Warm Up with Kelsey McCormick

In this Q&A-style episode, I answer three juicy listener questions about launching and selling with more sustainability and ease. If you’re building a creative business and wondering how to maintain momentum without constantly being in launch mode, this one’s for you. Q1: How do I create recurring revenue when I’m not launching? Q2: What makes a good lead magnet? Q3: I have a LOT of offers. Wh...

If your content feels like it should be working (but it’s not), it might not be your offer … it might be the way you’re building trust. In this episode of The Warm Up , I’m chatting with the social media queen Xanthe Appleyard about what it really looks like to lead online — and how to build an invested community that doesn’t just consume your content … it converts. We talk dialogue-driven content...

In this episode, we dive deep into warm-up offers —what they are, why they matter, and how they help bridge the gap between cold followers and ready-to-buy clients. You’ll learn how to build strategic, trust-building offers that prep your audience for your main transformation. Plus, I’ll walk you through my P.R.E.P. framework to help you create a warm-up offer that actually converts. Whether you h...

Welcome back to The Warm Up. Today we are talking about waitlist building… the simplest way to stack demand before you ever go on sale. I’m breaking down where a waitlist fits in your launch plan, how long to promote it, what to send once people join, and the difference between a “promo period,” a “waitlist only-sale” window, and your public launch. You’ll hear real benchmarks I use when forecasti...

In our first-ever Q&A episode of The Warm Up podcast, we're diving into listener questions about audience building, visibility, and launching. We chat about what it looks like to pivot into a new niche, grow an audience from the ground up, and create warm-up campaigns that actually lead to sales. We also explore why building trust matters more than chasing follower counts, how to share you...

In this solo episode of The Warm Up , we dive deep into one of the most powerful pre-launch strategies out there: Working in Public . Instead of hiding your process and only sharing polished end results, Kelsey breaks down how letting your audience into the real , messy , mid-journey moments builds trust, creates momentum, and gets people invested in your next launch before you even open doors. Yo...

In this episode of The Warm Up, I sit down with Da from Odd Creatives—one of our incredible Launch Your Own Way students—who just wrapped up her first ever launch. She filled 7 client spots, hit her revenue goal, and did it without a big audience, ads, or shouting from the rooftops. We get into: How she transitioned from scattered freelance work to a clear signature offer The visibility + warm-up...

If your launch feels harder than it should, your audience might not be cold … you might just be warming them up the hard way. In this episode of The Warm Up , I’m chatting with Georgia Draws a House , who scaled her creative business to seven figures (without working Fridays), and she’s sharing the warm-up strategies that actually move people from “watching” to “buying.” We talk broadcast channels...

Hear reviews from some of our students. Doors open May 12. Join Launch Your Own Way: ⁠https://cominguproses.co/lyow

In this episode, I sit down with Hollie, a creative copywriter behind Latitude Lane and my co-coach in the Launch Your Own Way program. Hollie shares how she successfully launched her email marketing program — filling 8 of 10 spots in a short window — with a waitlist of just 110 people and almost no social media presence. We dig into her practical strategies for building a waitlist through a well-...

In this episode, I'm chatting with Alice Bjorkstrand, a Meta Ads expert and course creator, about transitioning from one-on-one services to a successful course launch. Alice shares how she warmed up her audience effectively, refined her messaging over multiple launches, and strategically evolved her offer from done-for-you services into a profitable group program. Tune in for insights on using...

In this episode, Michelle shares her journey from almost quitting her business to building an 8K launch with just 45 people on her waitlist. Discover how this social media content strategist transformed her business by focusing on genuine connection over follower count. Plus, Michelle gets real about pivoting her entire audience, moving from brick-and-mortar clients to online entrepreneurs, and ho...

Your lack of sales isn't a content problem - it's a heat problem. In this first episode of The Warm Up , we're breaking down why more followers and higher engagement don't necessarily lead to more sales. Learn how to map out your warm-up strategy using the upside-down triangle framework, understand your current audience heat level, and start planting the seeds for future sales. Sto...