The WARC Podcast

All the latest from day four of Cannes Lions 2022. Host Alex Brownsell, Head of Content for WARC Media, is joined in the Palais des Festivals by WARC editors Lena Roland and Anna Hamill to talk about this morning’s Future of Strategy sessions, and recap yesterday’s presentation from Jenni Romaniuk, Research Professor at Ehrenberg-Bass Institute.   Subscribe to WARC News:   https://www.wa...

News and insights from day three at Cannes Lions 2022. Host David Tiltman, WARC’s SVP Content, is joined by WARC editors Alex Brownsell and Sam Pena-Taylor. They discuss James Hurman’s latest presentation on the WARC stage, and reveal Benedict Evans’s long-range view on the future of e-commerce and media.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe t...

All the latest from day two of Cannes Lions 2022. Host Alex Brownsell, Head of Content for WARC Media, is joined by David Tiltman and Imaad Ahmed to talk about the collision of marketing and digital commerce - a hot topic at this year’s festival - and reveal fresh research from Creative X and Analytic Partners. Plus Anna Hamill provides insights into the key priorities among CMOs in Cannes.  ...

The first of five daily episodes of The WARC Podcast from Cannes Lions 2022. Host David Tiltman, WARC’s SVP Content, is joined in the Palais des Festivals by WARC editors Alex Brownsell, Lena Roland and Chiara Manco. They discuss new attention research from Peter Field, Professor Karen Nelson-Field and Orlando Wood, WARC’s updated Anatomy of Effectiveness whitepaper, and preview the upcoming Effec...

This week WARC talks the crypto winter and the implications for marketers with Cary Tilds, co-founder of Web3 Marketing Association, and CSO at Frameplay, and David Wallace, co-founder of Web3 Marketing Association, and founder at NMD+. Looking at the current situation in the crypto-currency world and what this means for marketers. Stay up-to-date with the latest marketing and advertising news wit...

This week we’re joined by WARC’s Biprorshee Das, India Editor and the editor of the recent Spotlight on sustainability marketing in India. Bipro takes us through the cultural context of this issue, the need for sustainability to be at the core of a brand’s strategy, and the consumer perspective. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .  ...

This week WARC talks fragmentation with Oliver Feldwick, head of innovation at The&Partnership and Ana Andjelic, a global C-level executive. Discussing the challenges and opportunities around fragmentation. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to Th...

This week we’re joined by WARC’s Cathy Taylor, US Commissioning Editor for WARC Strategy, and editor of the recent WARC guide on connected TV. Cathy explores the reasons why we should be paying attention to CTV, the role of first party data and cookies, and what the future of CTV might look like. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .  ...

This week WARC talks digital brand growth with Tom Morton, Chief Strategy Officer at R/GA. Discusses how the established laws of marketing apply to brands that have started or scaled up in a digital economy. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to T...

This week WARC talks marketing and the cost of living crisis with Ananda Roy, Senior Vice President, Strategic Growth Insights at IRI, and Louise Martell, CSO at Yonder Media. Discusses the cost of living crisis and how marketers and businesses can respond. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://...

This week we’re joined by WARC’s Alex Brownsell, Head of Content for WARC Media, and editor of the recent Global Ad Trends report on Big Tech advertising investment. Alex discusses Big Tech ad spend and growth rates, the spend by retail platforms growing faster than media, and the trends in ad spend as a percentage of total sales. Stay up-to-date with the latest marketing and advertising news with...

This week WARC talks connected TV with Kim Thompson, a president at Spark Foundry in New York and Seth Marquart, director of experience strategy for LUCKIE in Nashville. Discussing Netlfix's potential move towards AVOD, the need for disruption in the market, and the future of connected TV. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscr...

This week we’re joined by WARC’s Catherine Driscoll, Commissioning Editor and the editor of the WARC guide to scale up brands. Catherine takes us through why scale up brands have to be bold in their media plans, the importance of developing their branding, and the challenges for scale-up CMOs. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Su...

This week WARC Talks QSR with Alice Crowder, chief marketing officer at Krystal, a QSR brand based in the south US. Diving into this fundamentally American category, we discuss Krystal’s celebrity integration with rapper 2 Chainz, the impact of delivery on the business, and how to manage the brand in an inflationary time.   Subscribe to WARC News:   https://www.warc.com/en/latest  &...

This week WARC talks online video in Asia with Kate Choi, Head of Ads Marketing at Google Korea, Anil Viswanathan, Vice President of Marketing at Mondelez, and Leigh Reyes, C3PO at MullenLowe TREYNA. Discussing the opportunities and trends that can help marketers make their investment in this channel more effective.   Subscribe to WARC News:   https://www.warc.com/en/latest   ...

This week WARC talks strategy and insight with Michael Lee, Chief Strategy Officer at VCCP, and Chair of the Account Planning Group and Mark Hadfield, Strategy Partner at Cravens. We discuss why strategists need to burst the strategy bubble, and how to do this. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   http...

This week we’re joined by WARC’s Lena Roland, managing director, warc.com, and the editor of the WARC guide to net zero marketing. Lena takes us through what net zero marketing is, the key challenges of net zero, how the industry is responding, and lots of practical advice for marketers to drive behavioural change. Stay up-to-date with the latest marketing and advertising news with our free daily...

This week we're joined by WARC's Zoe McCready, senior research executive, and the manager of the 2022 launch. Zoe takes us through the most awarded campaigns in the Creative, Media and Effective 100, and the lessons to be learned from these campaigns. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.wa...

This week we're joined by WARC's Alex Brownsell, Head of Content for WARC Media, and the editor of the recent Global Ad Trends report on the IRL ad economy. Alex takes us through the forecast for investment in ‘IRL’ media, the differences in investment across regions and OOH formats, and the state of cinema advertising. Stay up-to-date with the latest marketing and advertising news with our free d...

This week WARC talks distinctive assets with Will Caruso, senior marketing scientist at Ehrenberg-Bass Institute, and Alana King, planning director at VCCP. What are distinctive brand assets, how do you use them creatively, and how to avoid confusing consumers? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   http...

This week WARC talks diversity, equity and inclusion in the marketing industry with Cincinnati’s Huenited Collective . Its four founders, Tysonn Betts, Jamie Grady, Sean Rugless and Molly Baker discuss how and why Huenited got started, the local model that they have adopted, and how others can follow in Huenited's footsteps. Stay up-to-date with the latest marketing and advertising news with our f...

This week we're joined by WARC's Anna Hamill, Senior Editor for Brands, and the editor of the recent WARC guide to customer journeys in an omnichannel world. Anna takes us through new thinking on the customer journey, foundations of customer journey planning, and building consistent omnichannel experiences. Stay up-to-date with the latest marketing and advertising news with our free daily newslett...

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of KFC Australia: Michelin Impossible, awarded Gold in Instant Impact in the 2021 WARC Awards for Effectiveness . KFC shifted perceptions around its food quality with a bold quest to gain a Michelin Star for one of its restaurants in Australia. We spoke to Sally Spriggs, Group Marketing Director at KFC South Paci...

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of McDonald's New Zealand: Kiwiburger, awarded Gold in Collaboration & Culture in the 2021 WARC Awards for Effectiveness . McDonald's increased it's cultural relevance by updating it's Kiwiburger which led to it's best ever sales results. We spoke to Deb Fell, Head of Marketing at McDonald’s New Zealand, and Char...

This week we're joined by WARC's James McDonald, Director of Data, Intelligence & Forecasting and the editor of the recent Global Ad Trends report which looks at the advertising investment outlook for 2022. James explores the extraordinary growth of 2021, the variation between categories, and e-commerce as a growth driver. Stay up-to-date with the latest marketing and advertising news with our fre...