The WARC Podcast

This week US Commissioning Editor Cathy Taylor discusses marketing's role in building sustainability behaviors with executives at two B Corps: Pip Cross, Sustainability Lead at Barkley, and Mikey Sadowski, General Manager, Global PR & Communications, at Intrepid Travel. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News: &n...

This week WARC talks 2023 media trends with dentsu’s Dan Calladine Head of Media Futures, and author of dentsu’s ‘Change and Opportunity’ media trends report. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   YouTube &nb...

This week we’re joined by Aditya Kishore WARC’s insight director who oversaw the creation of The Marketer’s Toolkit 2023. Discussing themes from the report, including marketing in a cost-of-living crisis, the disruption in the global supply chain, and the future of big tech. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC New...

This week we're joined by Mirela Dufrayer, marketing leader, Latin America at WGSN who contributed to the recent Spotlight on how Brazil's consumers are responding to volatile times. Discussing World Cup optimism, political polarization and how businesses are dealing with consumers spending less. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .  ...

This week WARC talks brand purpose with David Aaker, vice chairman at Prophet. Discussing the role of purpose in the marketing industry and how marketers can use purpose to help solve societal problems. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WA...

This week we’re joined by Catherine Driscoll, WARC’s Commissioning Editor EMEA and editor of a recent WARC Guide to brand assets in a hybrid world. Catherine explores how to create strong brand assets when you don’t have a physical product, the increasing importance of sonic branding and details the top tips for maximising brand assets. Stay up-to-date with the latest marketing and advertising new...

WARC Media's Celeste Huang summarises the latest Global Ad Trends report Finding Gen Z , which explores media consumption habits among 16- to 24-year-olds. Catrina Dear, entertainment lead at the7stars, and Aliya Gilmore, a strategist at Culture Group, discuss how brands should communicate with younger audiences. Hosted by Alex Brownsell, Head of Content at WARC Media.   Subscribe to WARC New...

Gregory Grudzinski, Head of Content for WARC Digital Commerce, and Colin Lewis, author of WARC's Retail Media Primer Series discuss the retail media offerings of Amazon, Kroger, Walmart, Target and Instacart. The complete Retail Media Primer Series is available to subscribers at warc.com/digital-commerce .   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe...

This week WARC talks brands in culture with Marcus Collins, head of strategy at Wieden+Kennedy New York, and author and social anthropologist, Grant McCracken. Discussing how brands can find a space for themselves in culture. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest  &nb...

This week Lena Roland, Head of Content for WARC Strategy, and David Tiltman, WARC’s SVP Content discuss the key takeaways from the latest WARC Guide to The Consumer Crunch: Navigating inflation and the threat of recession. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest   ...

This week WARC talks budget setting and ROI with Grace Kite, founder and economist at magic numbers, and Paul Dyson, co-founder at Accelero. What is the relationship between what marketers spend, and what kind of return they can expect? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/lates...

Alex Brownsell, Head of Content for WARC Media, and James McDonald, WARC’s Director of Data, Intelligence & Forecasting, examine the latest global ad spend forecasts and the impact of the economic slowdown. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to Th...

This week WARC talks anti-personalisation with marketing consultant Samuel Brealey and Michael Taylor, founder of Vexpower. With the death of the cookie and data privacy concerns, marketers are rethinking their approach to personalisation. Discussing how personalisation adds complexity to an ad campaign and may not be good value for money. Stay up-to-date with the latest marketing and advertising...

This week we’re joined by Warwick Cairns, strategy partner at The Effectiveness Partnership and an editor of the state of creative effectiveness report. Warwick shares the key takeaways from the report; including how marketers are finding marketing effectiveness challenging, the importance of creating a unifying set of KPIs, and how vital it is that marketers make their case to the c-suite. Stay u...

This week WARC talks about one of the most ill-defined words in the marketing lexicon; brand. Claire Strickett, brand strategy director at Jellyfish, and Paul Bailey, brand strategy director at Halo explore what brand actually means, and why it is so important to use the word clearly. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe t...

This week WARC talks engaging communities with the strategists behind two of the 2022 Creative Effectiveness Lions winners. Discussing tapping into fandoms, audience empowerment and successful partnerships, Wieden+Kennedy's Tass Tsitsopoulos and FCB Canada's Shelley Brown give insights into how connecting with communities led to their work's success.   Subscribe to WARC News:   https://w...

This week WARC talks inflation and economic slowdown with J. Walker Smith and Karine Trinquetel - insights experts at market research company Kantar. Discusses new consumer sentiment data and how brands can focus on resilience and serving consumer needs. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www...

This week WARC talks American automotive marketing with Scotty Reiss, founder of A Girls Guide to Cars. Discusses the increased popularity of the electric vehicle in the US, and what problems that may arise for marketers in the face of inflation. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.co...

This week we’re joined by WARC’s Head of Media Alex Brownsell, who is the editor of the recent Global Ad Trends report on the rising cost of incremental reach. Alex explores the increased costs of advertising on linear TV, looks at this inflation across the media ecosystem, and explains how attention metrics are muddying these waters even further. Stay up-to-date with the latest marketing and adve...

This week we’re joined by WARC’s Asia Editor Rica Facundo, who is also the editor of the recent Spotlight on conscious consumerism in Southeast Asia. Rica takes us through the cultural barriers in the way of the green economy growing, the role of sustainable packaging, and innovative products and services making sustainability more inclusive. Stay up-to-date with the latest marketing and advertisi...

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention , hosts a special three-part podcast series exploring human attention and advertising. In this third and final episode, Faris turns his attention to how advertising and the media impacts society, and how brands can navigate a complex polarized media environment. Guests include Dr Gwenyth Jackaway...

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention , hosts a special three-part podcast series exploring human attention and advertising. In this second episode, Faris and his guests address how attention is measured and valued, and what this means for the media industry now in the very near future. Faris is joined by former General Mills CMO Iva...

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention , hosts a special three-part podcast series exploring human attention and advertising. In episode one, discussion focuses on the origins of the ‘attention economy’, how it has evolved in the digital age, and how marketers can attract attention. Faris is joined by Zoe Scaman, founder of integrated...

This week we're joined by Anna Hamill, Senior Editor - Brands at WARC, to discuss what was driving the CMO agenda in Cannes. Anna’s key insights include why sustainability is table stakes for CMOs, how brands are preparing for a recession, and the changing role of brand purpose in the growth equation. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter . &...

Wrapping up WARC’s coverage of the 2022 Cannes Lions International Festival of Creativity. Host Lena Roland, Head of Content for WARC Strategy, is joined by WARC editors David Tiltman, Chiara Manco and Anna Hamill. They reveal the winners of this year’s WARC Awards for Effectiveness, share insights from the previous day’s Brands in Culture sessions featuring McDonald’s and Nestle, and outline Jame...