The Visual Marketing Podcast

Send us Fan Mail What do you do when the business you have built disappears overnight? In this solo episode, Liz shares what she has learned from rebuilding not once, but twice. In 2011, Liz launched C i Marketing in the aftermath of the Canterbury earthquakes, finding a niche where others saw only devastation. Then COVID hit in 2020 and stripped away almost every client overnight. With staff, an...

Send us Fan Mail What does it take to walk away from a steady job at 23 with no real plan, two customers, and a vision that most people would have talked you out of? For Jamie Johannes, founder of Inspired Martial Arts in the UK, it took belief, consistency, and a willingness to do every single job in the business, including cleaning the toilets. In this episode, Liz sits down with Jamie for a con...

Send us Fan Mail Ever wondered why some brands just feel right the moment you see them, while others make you hesitate even when you can't explain why? The answer almost always comes down to design. In this episode, Liz sits down with Vera, graphic designer and brand specialist at C i Marketing, to unpack why consistent, intentional design is one of the most powerful and most underestimated t...

Send us Fan Mail Most small business owners do the same thing when they decide they need more customers. They run an ad. In this episode, Liz sits down with C i Marketing's in-house marketing strategy expert Emily Cook for an honest, practical and at times very funny conversation about why jumping straight to advertising is one of the most common and costly mistakes a small business can make....

Send us Fan Mail A single hallway chat can change your whole marketing year. Last time we went to Social Media Marketing World, we expected big ideas and clever social media tactics. What we didn’t expect was how quickly the community would pull us in, how many genuine connections we’d make, and how much confidence we’d gain as two Kiwis showing up in a global room. We talk through what the event...

Send us Fan Mail If marketing feels like a never-ending list you’re failing to keep up with, you’re not alone and you’re not broken. We’re kicking off the Visual Marketing Podcast to make small business marketing feel doable again, with a practical focus on visual marketing, consistent visibility, and messaging that actually lands with the right people. Visual marketing isn’t just “nice photos” or...