The Visionary VA Podcast

Are your clients truly the right fit for your business, or are they quietly draining your energy and holding you back? “Scaling your VA business is as much about who you say no to as who you say yes to.” In this episode of the Visionary VA Podcast, we dive into the art of auditing your clients. As your business grows, not every client will remain the right fit, and that’s okay. We explore why regu...

September has that new year energy. The routines return, the slate feels wiped clean, and we’ve got one final push before the year wraps up. The question is: how do you use these last four months intentionally, so you don’t come to the end of December wondering where the time went? “Mindset is everything. If you go into autumn thinking it’s already too late to achieve anything, guess what? That’ll...

Money can feel like a tricky subject, but if you want to build a thriving Virtal Assistant agency, you’ve got to get comfortable with your numbers. In this episode, we’re exploring the reality of virtual assistant pricing, paying associates fairly, and making sure you still come out profitable. “If you can’t afford to pay an associate £25 per hour, it’s not because they’re too expensive. It’s beca...

Marketing doesn’t have to feel fake, forced or awkward. When it feels aligned and authentic, it becomes easier and therefore much more effective. “Marketing isn’t about you. It’s about the people you’re trying to help.” In this episode of the Visionary VA Podcast, we’re tackling something that makes many virtual assistants squirm: marketing yourself. Most VAs didn’t start their businesses because...

Sometimes the best thing you can do for your business is saddle up and ride away from it for a while. "You don’t ‘find’ time for a hobby, you create it. And the return on investment is far bigger than you think." In this episode, I share why getting back into horse riding after 15 years has been one of the best decisions I’ve ever made, not just for me, but for my business too. From gain...

You finally hired help… so why does it feel harder? “Your associate’s job isn’t to be you, it’s to deliver the result you’ve outlined.” In this episode, Holly dives into the challenges of hiring, especially when bringing on help doesn’t feel like the relief you hoped it would. If you've ever had that "what have I done?" moment after onboarding your first associate, you're not alone. From team tens...

Feeling less overwhelmed isn’t about doing more but planning better. Find out exactly how I plan my week as a VA agency owner and how you can too. “Planning is leadership. It’s how you ensure you are spending your time on the right things, not just the loudest things.” From juggling client calls and content creation to team check-ins and business development, this is the real-life planning approac...

Celebrating my 7th business anniversary and I’m laying it all on the table. The highs, the lows, and the lessons I really wish I’d learned sooner. If you’re building or running a virtual assistant business, this one’s for you. I am hoping that opening up, shows the importance of reflection in business and leadership. “I stretched myself and quite frankly nearly broke myself from trying to do ALL t...

What happens when a corporate PA with a side hustle becomes the leader of a 30+ VA team? In this episode, Kathy Soulsby shares how she built her business from a single client to supporting global consultancies, all while hosting a podcast, writing two books, and navigating the realities of managing people. "I realised I didn’t want to go back into a job. I wanted to keep this thing going... and th...

Saying no can make your stomach twist, but it’s also one of the most powerful things you can do as a VA business owner. If you’ve ever found yourself saying yes when you really wanted to say no, this episode is for you.   "Saying no doesn’t make you difficult. It makes you discerning. And that is a superpower in business."     In this episode of the podcast, we’re diving into something that doesn’...

Delegation is more than just giving jobs away - it’s a leadership skill. Many VA leaders want to develop this skill, but where do you actually start? "You’re not giving things away - you’re creating space. Space to grow, space to breathe, space to do the work you’re really here to do." In this episode, we’re tackling one of the most common questions asked within VA communities: how do you start de...

Sometimes you have to be the fairy godmother with a laptop and build a business that frees others and yourself. If you’ve ever wondered how to go from solo Virtual Assistant to running a thriving VA team, this episode is your behind-the-scenes peek at what it really takes. This week, we’re chatting to the lovely Mel Maw, founder of The Lifestyle VA, who went from supporting high-flying execs and c...

Feeling stuck in your VA business? This episode is your guide to making the right decision(s) when everything feels, “not quite right”. "Pause when you need clarity. Pivot when you need change. Push through when you need growth." In this episode we're talking about strategic decision-making - especially for VAs who are spinning a hundred plates at once. Whether you’re questioning your next move, f...

Leadership skills are rarely spoken about in the VA world, even though they’re the thing that changes everything when you move from solo VA to agency owner. It’s not just about managing people or juggling schedules. It’s about stepping fully into your role as the leader of your business and your team, so you can scale sustainably, profitably, and without burning out. In this episode, I’m sharing t...

What if building a successful VA business didn’t mean sacrificing joy, wellbeing, or time? In this episode, Emma Mills shares how she scaled MiPA into one of the UK’s most respected Virtual PA companies, all while embracing fun, fitness, and freedom. This week, we’re joined by the inspirational Emma Mills, founder of MiPA, host of Focus on the Fun Stuff podcast, and long-time champion of making bu...

Thinking about growing your VA team but unsure about the finances? This episode breaks down the real profit potential by looking at the facts. “Adding team members doesn’t automatically mean making more money. You’ve got to be strategic about it and do it in the right way.”     In this episode of the podcast, we’re unpacking one big question, how profitable is a virtual assistant business? From so...

What if the key to building the VA business you’ve been dreaming of isn’t working harder but smarter? Imagine creating more freedom, income, and impact, starting with a single, intentional step toward building a team. “You’re not building a team just to say you have one. You’re building a team because it gets you one step closer to the life and business you actually want.” Fresh from the North Eas...

Before jumping into hiring associates for your VA business, let’s talk about the red flags that scream “this could go wrong”. Why? Being careful and knowing what to look out for will save you headaches further down the line. "You’re not just hiring a pair of hands. You’re bringing someone into your business. They’ll be representing your brand, your values, and potentially working directly wit...

You're fully booked, your calendar’s bursting at the seams… it's no wonder that you feel utterly drained. This episode will help you to recognise the signs of burnout and put strategies in place before it’s too late. "Being fully booked is only worth celebrating if it’s also sustainable and aligned with the kind of life you want." In this episode of the Visionary VA Podcast, we&#...

How many times have you been unable to sleep, it’s gone midnight but you're wrestling with a decision that could shift your entire business. Sound familiar? This one’s for every founder or boss, who knows the weight of being a leader.    “Doing the right thing is always the right thing — and deep down, you already know what that is.”      In this episode we get real about what is often not spo...

Have you ever read a book that felt like it was written just for you? That’s exactly what happened when I picked up She Means Business by Carrie Green. This book really changed everything for me. "Shifting from 'Can I do this?' to 'I WILL do this' made all the difference." In this episode, I’m taking you back to the very beginning of my business journey and the one book t...

What if the secret to self-confidence isn't always pushing harder and “putting your best face on”, but giving yourself permission to put yourself first and feel your emotions? “Maybe I don’t have to move on in the way everybody thinks I do. Maybe I just get to feel what I feel – and that’s okay.” In this personal and eye-opening episode of The Visionary VA Podcast, Holly is joined by Sarah Dod...

Let’s be honest, it’s easy to focus on getting new clients but what happens after you get that ‘yes’? In this episode, we’re diving into how to craft an impressive client journey that turns them into a loyal customer and forges a partnership. “A great client journey isn’t just about doing the work well. It’s about making them feel supported and confident in your partnership.” In this episode, I’m...

Holidays don’t have to derail your business. Whether it’s planned leave or a last-minute sick day, this episode is your blueprint for staying calm, confident and in control when your team isn’t at full capacity. “Managing team holidays and absences isn’t just about keeping things running smoothly – it’s about building a business that isn’t fully dependent on any one person.” In this episode of the...

Ever felt like you’ve been thrown in the deep end, trying to navigate running a VA business on your own? I’ve been there. However, every major breakthrough I’ve had came from investing in coaching and personal development. Deciding to invest in myself. In this episode, I’m sharing why it’s been the game-changer in my journey and why it could be in yours too. Building a VA business isn’t just about...