The Visionary Files

Building a business that can weather storms and persevere across time is respectable – for sure – but building a business that can actually run (well!) without you AND not dump all the work accrued in your absence right back into your lap upon your return, well… that’s next level.  In other words, to be truly sustainable, a business must be SELF-sustainable. If you’re someone who likes crisp clean...

Listen - there's a lot of nonsense happening in the online marketing space right now.  And you'd think with all that noise, there might be something about about developing marketing strategies that seek to actually understand clients and build trust - but....*crickets* Today we're back for Part 2 of our 'Make More Money + Sales with your Established Course or Coaching Program s...

It takes a village to raise a kid - and, as it turns out, it takes a village to grow a business (especially if you want said business to one day leave the nest - aka - function without you). Even as sweetly as you may say it, your biz is not your baby.  And all that helicopter mommin' you've got going on isn't good for either one of you. Today's episode covers the five stages o...

If you want to grow your revenue with an established course or group coaching program – it’s super important to scale your client results. Part one of our series is all about shifting the focus from, ‘ how can I make more money with less? ’ to asking the hard questions about what your program or curriculum really offers  (read: whether or not it actually delivers on what you're promising). Be...

Are you ready to take the leap on your first – or next – team member? Hold up! A question I often get asked is around who the next best hire is, and most people who have never heard me speak about this are surprised by my answer. In this quickie episode, let's dive into what I'd recommend you look for when you go to hire – especially if you don't want spend more time making decision...

If you've been fed a bunch of lies about course creation that go something like this - 'Oh! It's easy! Spin up a group coaching program, charge $5k a person, and then just show up once a week from the Bahamas and drink mojitos!' - and you're wondering why it's not exactly going that way for YOU... Well. With love in our hearts, we say this: if your clients/students/le...

One minute you’re chuggin' along, making sales, doing all right, and then – *record scratch* – it's not not going so well anymore. Maybe you’ve noticed plateauing or decreasing sales, or maybe you can’t shake the feeling that how you’re selling is not congruent with your ‘service above all else’ values…and you know what? You’re NOT alone. The market has changed.  Here’s where the ground...

Human-centric leaders share 7 key traits – and they go way beyond the cookie-cutter “keep an open door policy” cliches that a quick Google search will spit out at you.  Remember, ‘A Players’ don’t play for ‘B Leaders’ –  this quickie episode is just the framework you need to start leveling up your leadership game.  Quick overview of what we cover:  How creating a culture of respect for each team m...

We've made it to the final installment of the passive revenue series! This episode digs into what you need to understand about promoting passive revenue products so you can start the process of creating a promo plan. We'll dig into email marketing, paid ads, social media, evergreen content platforms, and partnerships so you can get an idea of what might work best for where you're at...

If you want a better way to understand how you're generating leads and converting sales – so you can do more of both – this is the episode for you. We're going deep into full funnel metrics, from initial lead capture all the way through the sales conversion through ads, control variables, audience understanding, and the art of interpreting data. Quick overview of what we cover: What a  &...

What if you could generate an income stream without having to trade your time? This episode, the second part of of a three part series on passive revenue, dives into a *whole masterclass* on creating a successful passive revenue model that aligns with your unique offering and goals. We'll go into passive revenue creation, exploring the importance of understanding the solution you're offe...

"Do passive income, they said... it'll be easy they said." Welp.  As amazing as passive income CAN be, there is also a lot of stuff no one tells you before you get started. You go into the world of passive products bright eyed and bushy tailed thinking: this is IT, my ticket to cash! ...And it very rarely works out that way.  So I've created the Passive Income Series, and in th...

One way to get serious with your business is to get cozy with your metrics. The only problem is that metrics are based on data, and data has been known to inspire this response – “Data?! GROSS.”  Instant turnoff…maybe…but also…the closest thing to your business’ crystal ball.  In this episode, Steve Corney joins me to break down the difference between external and internal metrics and how they eac...

Are you impatient and want to know if things work like... NOW? (Definitely not me... not ever... 👀) Today we're exploring exactly how I'm testing the effectiveness of your messaging... but faster, with using low cost ads. We'll look at two ad options: boosting a post and thruplay campaigns in Ads Manager. I'll walk you through the process of each, how to choose your goals, how...

Most business owners are in pursuit of two things: impacting others' lives and creating freedom in their own. But what happens when that pursuit of freedom keeps us from having actual freedom? In this short but sweet episode, we'll dive into the concept of the Freedom Fallacy, a deeply rooted belief that financial freedom should come before time freedom... but will often just keeps us in...

We're back for part two of our event funnel review episode, where we reviewed a less-than-stellar challenge. In this second part, we go deeper into aspects of a challenge or live sales event that work really well in terms of your community, user experience, curriculum, and the pitch itself. Where Part 1 dug into the shady tactics of she-who-shall-not-be-named-and-shamed, Part 2 is more inform...

We're pulling back the curtain on the coaching industry, shedding light on the gross, if not unethical, side of live sales events. Steve Corney is back to dissect a live event funnel run we both went through. This episode is the first of two where we'll walk you through everything, from the registration process to the closing pitch, highlighting how deceptive tactics are ineffective and...

What is the best way to price your offers? How can you raise your rates to where you want them to be and still make sales? How can you get someone to actually pay you the prices you want to be paid? (Lions, and tigers, and bears, oh my!) If I had a dollar for every time someone asked how to price their offers... well, I would have a lot of dollars. So I created this episode to work through some of...

After working with hundreds of business owners, there are three common traps that I see people fall into which could stifle growth. In today's episode, I'm breaking each of those three traps down to help you focus on scalability and avoid burning yourself out. I'd also love to know which of the things talked about in this episode resonate with you the most so I can create more in de...

Ready for your business to serve you, rather than feel like a never-ending hamster wheel of tasks? In this episode, I'll walk you through my Intentional, Sustainable, Profitable™ framework which I use to help grow businesses at any stage in order to align your business growth with your lifestyle desires and mission. Imagine a business that not only pays you well but also operates seamlessly,...

What do you do when you find yourself in a place in your business that is misaligned? After walking away from a decades long run as a corporate executive, then generating a sizable Human Design-based business, Christine Michelle from The Aligned Soul started feeling more and more like she was giving her power away to a tool. Christine is sharing how she walked away from Human Design and has come b...

There has been a lot of talk about the coaching “bubble” starting to “pop.” Nearly a year ago, I started making observations and predictions as to what has been happening in the coaching industry, and in this episode, I’m following them up.  Whether you are a coach or a business owner working with a coach (or thinking about doing either), this episode gives ALL the spice around the current state o...

After spending the last quarter preparing for and executing a launch, there is one key insight that I’m absolutely shocked and to be honest, disgusted by. Saying I’m shocked and disgusted isn’t clickbait, it’s simply the truth about how I feel.  This is a spicy one, friends, get ready! Quick overview of what we cover: The major problem that exists within the coaching industry and my perspective on...

It’s officially July, which means the year is half over – and I wanted to talk to you about recalibrating to what you’re hoping to accomplish in 2023!  In this episode, I’ll walk you through how to look at the first six months of the year and evaluate them, then create a bomb-dot-com plan for the second half of the year. And to note: listening to this episode will be good, but sitting down with a...

If you’ve been taught to sell in a certain way (cough cough, ‘Bro Marketing’) – no shame – but I’m here to tell you there’s a better way. (Like, so, SO much better). This episode covers the icky soup of deceptive selling practices known as Bro Marketing, plus a pinch of Woo Marketing, that’s been wafting through the online biz space. (A WooBro Biske, if you will.) Here’s the thing – manipulation i...