The Visionary Files

Susan Terzakis, CEO and founder of Terzakis and Associates, spends her days advocating for woman- and family-owned small businesses as an advisory specialist. Essentially, she is a micro-small business champion , and someone you’ll have the pleasure of learning from, simply by listening to her think through her ideas. When I tell you this episode – part 1, speaking to the “visionary” half of a dyn...

Making 5 figures each month as a service provider can feel extremely unattainable – but that doesn’t mean it can’t be done. In fact, there are many ways to bring in $20k (or more!) each month. The trick is being able to leverage your time as a solopreneur… This episode lays out three clear paths towards making consistent 5-figure months – getting you that much closer to doing more of the work that...

Since starting this podcast, we have received hundreds of pitches. Out of those hundreds, we have only said yes to ONE pitch – because the rest have... fallen flat. In this episode, Adriane isn't holding back with the four primary reasons most pitches don't land – and at least one of these things you're probably doing because you think it's helping your pitch. If you're lo...

Frequency. Resonance. Alignment. Manifestation. Visualization. Quantum Leaps?! Okay, so these terms might not be what jump out at you as the kind of things that millionaires value, but rest assured, they are very much discussed in 7-figure circles. Today’s episode brings together two very special occasions – Adriane’s Birthday AND the 100th episode of this podcast! 🎉 Milestones are a great time t...

Mindset work and manifestation practices (like, actual scientifically-credible manifestation practices) are powerful tools when you have “become a millionaire” on your life’s vision board.  Here’s where things can get a little messy, though. And that’s because… Doing hard work isn’t always going to get you the thing you want – especially if that thing includes ‘break 7-figures’ – and even more so...

“Thanks for coming to my TED talk,” says every hopeful public speaker ever… But have you ever wondered what goes into appearing on an actual TED stage? The loss of both of his parents at a young age attached a sense of urgency to how Steve Corney views – and values – leaving a legacy behind for those that love us.  The way in which he combined this very personal experience with his professional ex...

Speaking and communication (and possessing the presentation skills to do both effectively), make up both the original and final frontiers of brand growth. In part 1 of a two-part series, Adriane + Steve reunite to discuss how they pulled the rug out from under their up-until-recent collab plans, in lieu of some unexpected, yet compelling detours: a series of live events that Adriane is planning, a...

It's no secret that 2023 was a doozy for a lot of people. If you want to set yourself up to have a more lucrative, more profitable, more impactful year in 2024, I've compiled a list of 7 things I'd argue you NEED to be aware of this year. (One of them... I'm really not happy to admit!) Quick overview of what we cover: Why the lead time to convert clients is taking longer and wi...

So many people have recently been sharing with me that they've been stuck at a certain revenue level for months, if not years now. Revenue plateaus are extremely common, not just in the earlier stages of business, but all throughout their lifecycle. And I want to talk today about how you can break through your revenue plateau if this is something you're experiencing. Note: the URL I spok...

Welcome baaaack, Scaling Loungers! After a holiday hiatus, it feels so good to be back behind the mic and chatting to you again about all things business.  Today we're easing back down the road with an update on what's happened since the last episode – and how I navigated some tricky times (like most service business owners – especially coaches – in 2023) The biggest topic of conversatio...

The word “scaling” is thrown around a lot, and I want to talk about what this means and what this looks like if you are a service provider – so if you’re a web designer, copywriter, interior decorator, astrology chart reader, accountant, lawyer, and I’d also add consultant to this list.  We’re going to be covering the six ways you could scale your business as a service provider, which includes mov...

Signing high-ticket clients FAST - every service-based biz owner's dream, right? And, it is possible. There are, in fac t, effective ways to speed up the buying process – even when closing high-ticket clients.  But what no on e is talking about is how engaging in these kinds of short-cuts only tee you up for another set of challenges down the line. What will always be true is this: the only t...

Energetic Business Coach, Kari Russell, thrives off of helping women truly dig deep – and then feel safe in that vulnerable space – while getting in touch with the parts of themselves that many public-facing entrepreneurs work for years trying to mask.  An expert in authentic self-expression, Kari’s own journey into goal-setting and leadership coaching has taken a path familiar to most small biz o...

BOO! Today’s episode is a rundown of the spOoOOokiest things that can happen when you’re trying to grow your business. We’re talking ghosts…trolls (and not the cute kind)...and maybe the scariest of all – the myriad ways one can be rejected.  Basically all the twists and turns that can sometimes feel like you’ve entered a haunted mansion of funhouse mirrors that all seem to deliver back an image o...

Every business relies on sales and marketing to grow, period. Sometimes it’s as simple as saying “suck it up and find time to make it happen” and then sometimes…there’s more nuance involved. A recurring theme that comes up with my clients that gives me pause for how many other small business owners are probably living through it too is the struggle to find time to market and/or sell in their busin...

The fact is, most businesses don’t get off the ground. Which begs the question - why does it work for some and not for others?  Well, the bigger your business gets, the more complicated it becomes, and the more complicated your life as a business owner becomes, as well. And while almost everybody sets out wanting a seven-figure business – most people aren't willing to do the work that it take...

When it comes to the transference of knowledge to the learners in your programs and events, being a good facilitator is just as important (if not more so!) as being an expert in your field. The trick is, many experts feel like they’re doing a great job at facilitation when, in fact, they’re….not. Today we’re reviewing the mistakes you don’t even know you’re making when you’re ‘unconsciously compet...

One year ago, I started a podcast. ( It’ll be FUN, they said!”) Initially attracted by the thought leadership and speaking aspects offered by this medium, what really appealed to me was finding a viable way to build a community and grow my business without relying on tons of social media support. And...it worked!  That being said -- I could have done some things better. So, I'm using the occa...

Ever wondered how to make your marketing more effective or what words to avoid when crafting a compelling sales page headline?  Well, today we have an episode that...at least intended   to cover these marketing principles exclusively. Instead - we get into something even more valuable. Listen in as Adriane sets out to walk Steve through some of her suggestions for his latest sales page. Their conv...

If you want to scale a business to high 6-figures – even 7- or 8-figures – you have to let go of everything that isn’t one of your superpowers. Not doing so, is either going to hold you back, or if you continue to force it, will leave you  spinning your wheels for a LOT longer and with a LOT more energetic investment than is necessary. Which – undoubtedly – will lead you down the path of 3…2…1…bur...

 In todays' episode, the teacher becomes the student!  Listen along as Adriane willingly takes the hot seat by turning the tables and inviting Steve - a  curriculum-design expert - to review her latest 12-month program, Sustainable Growth Lab.  Steve walks Adriane through his method for curriculum mapping and creates a spreadsheet in real time that assesses her most robust course to date.  In...

If you've reached the point in your business when you're ready to scale (that is, generating more profit whilst spending less resources to do so) but can't seem to find your groove to make it happen, this episode will help you narrow down what the reason for that might be...and what to do about it. Quick overview of what we cover: The 4 components that lead to a self-sustaining busi...

Masterclass, webinar, challenge… 2-day, 3-day, 5-day… Live vs pre-recorded… Turns out – the type, length, and format of your sales event doesn’t influence your launch’s overall success as much as you might think. You know what does? Actually delivering something of value AND respecting your audience’s time while doing it. Quick overview of what we cover: What you should be looking at if you’ve not...

Have you ever had one of those moments when you spoke something out loud for the first time, and it just hit differently than it ever has on paper? I had one of those moments recently, and it ultimately set the wheels in motion for an entire rebrand shake-up/personal brand awakening.  (One that I’m very much currently in the midst of, tbh.) So, why am I choosing to share it in real time? The bigge...

Adriane and Steve are back with their complementary accents and worldwide appeal for part 3 of our series on how to make more money + sales in your established course or coaching program. Today’s episode focuses on sales – and specifically – the 7 types of buyers you encounter during your sales process. Whether you’ve got ‘Decisive Desi’ (the buyer we expect everyone to be) or ‘Factual Fallon’ (sh...