Angela Durrant & Anke Herrmann

The Visible Coaches Podcast

Business EN ↓ 96 episodes

Are you struggling to build your coaching business? Getting it off the ground is hard enough, let alone the thought of having to sell yourself or spend all your time on social media sharing stories you would rather keep private, just to get clients. Or, If you have left a corporate career to pursue a more meaningful and purpose driven pathway, but you feel isolated and invisible, especially as the noisy online space feels daunting and exhausting to your more introverted nature which craves quiet, rest and space to be creative…we understand. Many of the marketing tactics pushed out leave an int...

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Author

Angela Durrant & Anke Herrmann

Category

Business

Latest episode

Oct 4, 2024

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Episodes

The Evolution of a Business: From Podcast Queen to Breathwork Teacher with Anna Parker-Naples 05.12.2023

Episode 46 - The Evolution of a Business: From Podcast Queen to Breathwork Teacher with Anna Parker-Naples In this episode, we had an enlightening conversation with Anna Parker-Naples, a former podcast personality who transitioned into a successful breathwork coach. We explored Anna's compelling journey, unpacking the life-changing insights and pivotal moments that encouraged her to pivot and rede...

Building an Audience and Network From Scratch 01.12.2023

Episode 45 - Building an Audience and Network From Scratch In this episode of the Visible Coaches podcast, we share our insights on building an audience and network from scratch for introverted coaches. We discuss the challenges introverted coaches face, how to spot opportunities, clarify your message, and get more business without sacrificing your energy. Tune in to discover practical tips for bu...

Why should people listen to you? 28.11.2023

Episode 44 - Why should people listen to you? A conversation exploring how to build credibility and presence online. We discussed the importance of relatability and empathy, and how sharing our own stories and experiences can help bridge the gap and connect with our audience. We also delved into the idea that being a super expert or having a million followers is not necessarily what makes people w...

Imposter Syndrome 24.11.2023

Episode 43 - Imposter Syndrome In this episode, Angela Durant and Anke Herrmann discuss the challenges introverted coaches face when it comes to selling their services. They share personal stories and insights about imposter syndrome, highlighting the fear of being found out and the belief that they are not good enough. They emphasize the importance of trusting oneself and having the courage to ba...

The Emerging Voice - Why Your Voice Matters 21.11.2023

Episode 42 - The Emerging Voice - Why Your Voice Matters In this episode, Angela discusses the importance of embracing your unique voice as an introverted coach. She acknowledges the challenges introverts face in marketing themselves and offers strategies to spot golden opportunities, clarify messaging, and attract more business without sacrificing energy levels or well-being. She describes the co...

When You're Exhausted From All The Doing 17.11.2023

Episode 41 - When You're Exhausted From All The Doing In this episode, we discuss the topic of exhaustion in the context of building a business. We share our experiences and insights into the unique challenges faced by introverted coaches. We emphasize the importance of recognizing the influence of external expectations and the need to manage one's own energy levels and well-being. The conversatio...

Messaging and Positioning to a Cold Market 10.11.2023

Episode 40 - Messaging and Positioning to a Cold Market In this episode, we, Angela Durant and Anke Herrmann, discuss ways to market yourself and reach out to a cold market without compromising your energy levels or well-being. We further discuss the importance of cultivating personal relevance and credibility while establishing your coaching practice, resonating with potential clients, and progre...

How to Sell an Idea 07.11.2023

Episode 39 - How to Sell an Idea In this episode, we discuss the approach to selling an idea efficiently, touching on the importance of social listening, no-brainer offers, and the inherent motivational factors of individuals while communicating an idea. And we point out the significance of understanding the implications or the cost of not acting on an idea. We illustrate the process with experien...

The Power of the F**k-it Moment 03.11.2023

Episode 38 - The Power of the F**k-it Moment In this episode, we delve into the transformative power of the "fuck it" moment. We share our personal experiences of reaching a breaking point and the liberation that comes from letting go of attachment to outcomes and societal expectations. We stress the importance of honoring these moments rather than suppressing them, as they often lead to golden op...

How to Map Out Your Customer Journey 31.10.2023

Episode 37 - How to Map Out Your Customer Journey In this episode, we talked about the importance of mapping out the customer journey in order to sell intangible services effectively. We discussed the process of pattern spotting and how it helps identify the steps and milestones in the customer journey. We also highlighted the value of co-creation and getting feedback from clients early on to refi...

Marketing Your Offer - The Chicken & Egg of Business 27.10.2023

Episode 36 - Marketing Your Offer - The Chicken & Egg of Business In this episode of the Visible Coaches Podcast, we discuss the chicken and egg of marketing and business. We emphasize the importance of having a clear offer that solves a problem for your target audience. We also explore the idea of starting with conversations with people you already know and trust before trying to reach a wider au...

How Can I Transition to Full-Time Coaching Faster? 24.10.2023

Episode 35 - How Can I Transition to Full-Time Coaching Faster? In this episode of the Visible Coaches Podcast, we discuss strategies for transitioning to full-time coaching faster. We acknowledge that everyone wants to speed up the process and share our insights on how to make it happen. We emphasize the importance of not comparing yourself to others and avoiding self-doubt and overthinking. We a...

Thinking vs Doing - Getting Real Clarity 20.10.2023

Episode 34 - Thinking vs Doing - Getting Real Clarity In this episode, we delve into the concept of 'Thinking vs Doing' and the importance of taking action even when complete clarity is lacking. We address the common fears that many introverted coaches face, such as the fear of making mistakes or not achieving perfection. Through personal anecdotes and examples, we highlight the value of starting...

How Much Should I Charge? 17.10.2023

Episode 33 - How Much Should I Charge? In this episode, we delve into the often complex topic of determining pricing for your coaching services. Drawing from our personal journeys, we share insights on how to ascertain your worth and navigate the challenges of setting the right price point. We underscore the significance of comprehending the value perceived by clients and articulating that value e...

Coaching Is Not An Offer 13.10.2023

Episode 32 - Coaching Is Not An Offer In this episode, we discussed the misconception that coaching is an offer in itself. We highlighted the importance of understanding that coaching alone is not enough to attract clients without demonstrating the value and results they can achieve through coaching. We emphasized the need to focus on solving problems, helping clients achieve their goals, and prov...

Is Your Offer Really Irresistible? 10.10.2023

Episode 31 - Is Your Offer Really Irresistible? In this episode, we discuss the importance of understanding what truly makes an offer irresistible. We challenge the notion of selling what people want but delivering what they need, emphasizing the need to bridge the gap between what customers perceive as valuable and what is actually beneficial for them. We share personal anecdotes and insights on...

How to Become a Billionaire 06.10.2023

Episode 30 - How to Become a Billionaire In this episode of the Visible Coaches Podcast, Angela and Anke discuss an insightful quote by Elon Musk's first wife about what it takes to be a billionaire. They delve into the importance of mastery and combining unexpected skills to create something valuable. They also emphasize the need to focus on providing unique and helpful solutions rather than just...

Ditch the Hypey Hooks 03.10.2023

Episode 29 - Ditch the Hypey Hooks In this episode, we delve deep into the heart of content creation, distinguishing between genuine engagement and the pitfalls of hyperbolic hooks. Our conversation centers on the critical role of personal storytelling, the uniqueness of your voice, and the subtleties of effective messaging. We discuss the ubiquitous transformation tales that often feel inauthenti...

You can't sell to everyone, so stop it! 29.09.2023

Episode 28 - You can't sell to everyone, so stop it! In this episode, we discuss the pitfalls of trying to sell one's services or products to everyone. While a coach might think they can serve anyone, it's not practical or effective to do so. Specialization builds credibility and allows for a more tailored approach. We compare food specialties and niching down, showing the importance of being know...

What's your core truth? 26.09.2023

Episode 27 - What's your core truth? Dive deep with Angela and Anke as they explore the significance of identifying your "core truth" in business, setting you apart in a crowded market. From Angela’s personal journey shaping SpeakOvation to lessons from the UK entertainment scene, Angela emphasizes genuine service over mere self-promotion. Discover how aligning passion, ethics, and honest business...

Practice makes perfect, does it? 22.09.2023

Episode 26 - Practice makes perfect, does it? In this insightful episode, Angela recalls a voice tutor's profound advice that practice doesn't necessarily make perfect—it makes permanent. The key lies in what one practices. Anke chimes in with the thought that skill development requires active practice and involvement. They delve deep into the pitfalls of trying to fast-track business growth, high...

Gaslighting vs. Goodwill - Online Posting Etiquette 19.09.2023

Episode 25 - Gaslighting vs. Goodwill - Online Posting Etiquette In this episode, we dive deep into the murky waters of online etiquette, discussing the fine line between gaslighting and goodwill. Here's a peek at what's inside: Angela's Personal Experience: An encounter that almost forced Angela back into the shadows of online invisibility. Can a simple testimonial post evoke controversy? The Art...

Caught in Fast-Track Frustration 15.09.2023

Episode 24 - Caught in Fast-Track Frustration In the latest episode of the "Visible Coaches Podcast," hosts Angela and Anke discuss the drawbacks of pursuing quick success in the online business realm. They compare the rush for instant success to fast food - quick but unsatisfying in the long run. Drawing from their extensive experience, the hosts criticize the online tech industry's promotion of...

How to deal with disappointment 12.09.2023

Episode 23 - How to deal with disappointment In our last episode, we tackled strategies to employ when seeking clients and managing the frustration that comes with unmet expectations. This week, we shift our focus to handling business disappointments, a common yet seldom discussed reality in the industry. We draw from real-life stories and insights from the music world to illustrate the often unpr...

When you need a client this month 08.09.2023

Episode 22 - When you need a client this month In this episode, Angela and Anke demystify networking in the coaching industry, urging listeners to view it as a means to foster genuine relationships, rather than a sales pitch. We address the common fears associated with outreach, suggesting a strategic shift towards engaging directly with those who already have a rapport with us.  We are advoc...

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