The Visibility Boost: Easy Online Marketing Strategies

As the end of 2024 approaches, it's crucial to take 30 minutes to update your passwords to enhance your business security. Focus on changing the passwords for key aspects such as your website, banking, social media, and tools like Canva. Ensure each password is unique to prevent vulnerabilities. Utilize password managers like LastPass or 1Password to manage multiple passwords and users. Addit...

In this episode, we discuss the unfortunate but important topic of stolen content. Whether it's a single blog page or your entire website, knowing how to handle this situation is crucial. We outline five actionable steps: gathering evidence, contacting the hosting provider, sending a DMCA notice, submitting a DMCA request through Google, and if necessary, reporting to authorities and the doma...

This episode emphasizes the importance of regularly testing your website's usability on both desktop and mobile devices. It offers practical advice, such as having friends or family test new pages or features on their mobile phones to ensure they are user-friendly. The discussion also highlights Google's prioritization of mobile-first indexing and site speed for SEO, urging website owner...

In this episode of 'The Visibility Boost,' host Glenneth discusses the drawbacks of single-page websites for businesses aiming to boost their SEO. Glenneth explains why having multiple pages is crucial for optimizing different keyphrases and establishing authority, expertise, and trustworthiness. The episode outlines a recommended structure for service-based businesses, emphasizing the i...

In this episode of Visibility Boost, host Glenneth discusses the common mistake of linking ads to irrelevant pages. Using a personal example, she emphasizes the importance of directing potential customers to specific product pages to enhance their shopping experience and avoid frustration. This practice not only improves customer satisfaction but also optimizes ad spending. Whether you use Google...

In this episode, I dive into the crucial elements of on-site SEO: title tags and meta descriptions. Learn about the significance of these elements, their character limits, and best practices for crafting effective title tags and meta descriptions. Discover why your business name doesn't need to be in your title tags and how to use local keywords strategically. Understand the role meta descrip...

In this episode of Visibility Boost, host Glenneth emphasizes the importance of keeping your Google Business Profile updated and accurate. By sharing a personal experience with a local restaurant's conflicting information, Glenneth illustrates how such discrepancies can confuse potential customers and harm business. The episode provides essential tips on maintaining correct business details,...

In this episode of  The Visibility Boost, host Glenneth discusses the common misconception that Google Ads can magically generate sales for products or services lacking organic traction. She emphasizes the necessity of having a product that already sells through other means before leveraging Google Ads, as ineffective sales pages or messaging cannot be remedied solely through paid advertising.  Gl...

In this episode, we discuss common SEO tactics that you should avoid to ensure effective website optimization. Key points include not over-optimizing every page, avoiding excessive alt tag optimization, shifting focus from backlinks to on-page performance, steering clear of Google and GoDaddy site builders, using user-friendly pop-ups, avoiding auto-play videos, and keeping your SEO expert informe...

In this episode of the Visibility Boost, host Glenneth Reed emphasizes the importance of diversifying your marketing budget beyond just social media. She discusses the significant impact of organic traffic, which drives over 1000% more traffic compared to social media. Glenneth recommends a balanced approach by allocating funds to organic SEO, paid ads like Google, and social media to maximize lea...

In this episode of 'The Visibility Boost,' host Glenneth Reed highlights essential strategies for business owners to protect their digital and financial assets. Key focal points include securing admin access and implementing two-factor authentication for emails, banking information, websites (domain registrars, back-end, and hosting providers), Google business profiles, Google products (...

In this exciting episode of The Visibility Boost, Glenneth welcomes her first-ever guest, Dolly DeLong, a Nashville-based family photographer and systems and workflow educator for creative business owners. Together, they dive into the importance of establishing strong SEO foundations early in your business journey. Dolly shares her expertise on breaking down complex systems and workflows to stream...

Welcome to The Visibility Boost podcast! I'm Glenneth, your host. Today, we're diving into a different side of SEO—what not to do. You've probably heard plenty about SEO best practices, but knowing what tactics to avoid is equally important. Let's get started! Questions? Reach out via email. Join my Visibility Method Insider's Circle.   Links: Visit my website at:  www.the...

In this episode of The Visibility Method, Glenneth dives into why WordPress is her go-to platform for website creation. Discover the benefits of self-hosting and the crucial importance of offsite backups. Learn how these features not only enhance site speed and performance but also provide peace of mind and control in times of technical mishaps. Whether you're a small business owner or an asp...

In this episode of The Visibility Boost, host Glenneth dives into why your services need their own web page and why it is bad for both organic and paid to have everything on one page.   Questions? Reach out via email. Join my Visibility Method Insider's Circle.   Links: Visit my website at:  www.thevisibilitymethod.com Send me an email at:  hello@thevisibilitymethod.com Follow me on Instagram...

In this episode of The Visibility Boost, host Glenneth dives into the myth that your website's SEO can be fully optimized once and for all. Spoiler alert: it can't! SEO is an ongoing process, and there's always room for improvement. She'll share a real-life example where a client was told their SEO was "done," and why that couldn't be further from the truth. She...

In this episode of The Visibility Boost, host Glenneth dives into a task many business owners dread but cannot afford to neglect—updating passwords and enhancing security settings. Glenneth highlights the importance of regularly changing your passwords, setting up two-factor authentication, and ensuring each password is unique to protect your online business assets. Key points covered: The necessi...

When was the last time you updated your Google Business Profile? Welcome to The Visibility Boost. My name is Glenneth, and I'm going to be your host. In today's podcast, I share a story about why it is so important to keep your Google Business profile updated - especially around holidays.      Join my Visibility Method Insider's Circle.   Links: Visit my website at:  www.thevisibili...

Many people don't understand the difference between Google Ads and Google Adsense. Welcome to The Visibility Boost. My name is Glenneth, and I'm going to be your host. In today's podcast, I share what each platform is and who it is for.    Join my Visibility Method Insider's Circle.   Links: Visit my website at:  www.thevisibilitymethod.com Send me an email at:  hello@thevisibi...

How often do you google your business and keywords you want to appear for? Welcome to The Visibility Boost. My name is Glenneth and I'm going to be your host. In today's podcast, we talk about why you need to stop googling the keywords you are trying to rank for and those you are bidding on.      Join my Visibility Method Insider's Circle.   Links: Visit my website at:  www.thevisib...

How do you make data-driven marketing decisions? Welcome to The Visibility Boost. My name is Glenneth and I'm going to be your host. In today's podcast, we talk about making data-driven marketing decisions and what you should be looking at in analytics.   Links: Visit my website at:  www.thevisibilitymethod.com Send me an email at:  hello@thevisibilitymethod.com Follow me on Instagram at...

What happened to Bounce Rate in Google Analytics 4? Welcome to The Visibility Boost. My name is Glenneth and I'm going to be your host. In today's podcast, what metric replaced bounce rate in GA4.   Links: Visit my website at:  www.thevisibilitymethod.com Send me an email at:  hello@thevisibilitymethod.com Follow me on Instagram at: @glennethdotcom

Did you know that Google is prioritizing mobile first when it comes to rankings?  Welcome to The Visibility Boost. My name is Glenneth and I'm going to be your host. In today's podcast, I share some tips for making your website is mobile friendly.   Links: Visit my website at:  www.thevisibilitymethod.com Send me an email at:  hello@thevisibilitymethod.com Follow me on Instagram at: @gle...

Did you know that faster sites rank better and get more organic traffic?  Welcome to The Visibility Boost. My name is Glenneth and I'm going to be your host. Let's talk about how optimizing your images can help SEO and site speed to get you more traffic and more customers.   Links: Image Optimization 101 Workshop: https://www.thevisibilitymethod.com/image-optimization-101-workshop/ Visit...

I often hear that Google Ads don't work.  Welcome to The Visibility Boost. My name is Glenneth and I'm going to be your host. Today I am sharing two mistakes that many people are making with Google Ads.   Links: Is Your Business Ready For Google Ads?  Grab my FREE Visibility Workbook .  Grab my FREE Guide To Getting Visible HERE . Visit my website at:  www.thevisibilitymethod.com Send me...