The Vine Podcast

Have you ever had someone assume your blog was "just a hobby"? Maybe sometimes you walk the line between it being a hobby and a business. In today's episode, I'm sharing some things you have to do in order to take your hobby blog and turn it into a business! In this episode we'll cover: How to take your blog seriously How to get others to take it seriously How to experiment and audit what isn't wo...

There are endless strategies out there for growing your blog. But in today's episode, I'm sharing the four key types of strategies that you should have to really build a business that you love. Let's dive in! In this episode we'll cover: Content Strategy Marketing Strategy Growth Strategy Brand Strategy Instagram  |  Website  |  Show Notes Web Design for Food Bloggers

Do you ever wonder what your blog would be like if you knew back when you started what you know now? There have been a lot of lessons learned in the last 5 years of being in the food blogging world and today I'm sharing what I would do differently if I started a blog today. In this episode we'll cover: Start on WordPress Branding Foundations Set Smart Goals Invest ASAP Learn SEO Hire Out Pinterest...

If you've been trying to juggle working from home with your kids over the last year, you've probably noticed that it isn't always easy to juggle everything. In today's episode, I'm interviewing Ashley Freehan, the founder of the purpose gathering and the efficient mompreneur course, all about how you can balance work and having your kids at home.   In this episode I'll cover: The biggest struggles...

If you have been in the digital marketing space for more than 5 minutes you probably have heard that you need a freebie in order to grow your email list. But where people often stop short is in marketing that freebie! In today's episode, I'm sharing strategies to help you market the freebie you worked hard to create so that it can actually help you grow your email list and business! In this episod...

Is your branding consistent across all of the different platforms and elements of your brand? Unless you have invested thousands of dollars to have every single element of your brand created by a designer, there is a good chance that you may have some inconsistencies. In this episode, I'll share why consistent branding is so important and a process you can follow to start making your branding more...

Choosing the right recipe card can be a tough decision! In this episode, I'll share what you need to know about recipe card plugins and which ones I recommend to my clients.  In this episode I'll cover:  The top recipe cards for food bloggers What to consider when choosing a recipe card plugin Benefits to using a recipe card Instagram  |  Website  |  Show Notes Web Design for Food Bloggers

As a food blogger, the quality of your recipes can make or break your blog's credibility. This quick episode will walk you through 6 ways to write better recipes and make sure you're producing high quality content! In this episode, we'll cover: how many times to test a recipe how to list ingredients proper formating and punctuation Resources mentioned: Recipe Writer's Handbook (affiliate link)

Ever wonder if you could make some small changes to make a bigger impact with your website? In today's episode I'm sharing the most common mistakes I see food bloggers making on their website, plus a look at how you can easily fix them! In this episode, we'll cover: Mistake #1: Not Updating Plugins Mistake #2: No Backups for Your Blog Mistake #3: Not Using Self-Hosted WordPress Mistake #4: Using a...

Do you have an about page you are actually proud of? I hear it all the time that writing your about page is a huge struggle. In today's episode I'll share some tips on writing an about page that will help you actually connect with your audience and convert more people into loyal followers and subscribers! In this episode, we'll cover:  The About Page Connection Brand Messaging Conversions How to W...

Every year it seems like Q4 approaches and we are often scrambling to come up with a plan. So this year, I wanted to share a few ways that you can start preparing now for Q4. These tips will be helpful no matter which quarter you're listening in, because Q4 is something to be preparing for all year long.  In this episode, we'll cover: Let's talk about Q4 Higher Traffic Higher Ad Spend More sponsor...

Have you ever wondered how to get started with email marketing for your food blog? Maybe you've wondered what you should say or how to grow your list. In today's episode, I'm interviewing Liz Falcigno from The Clean Eating Couple and we're diving into email marketing and how you can get started with it. In this episode, we'll cover:  Liz's journey of starting her blog What email marketing is and h...

How do you know if it's the right time to invest in a new website design? Have you ever considered investing in branding or website design, but you aren't sure if your blog is ready? In this episode, I'm going to share a few signs that it might be time to invest in a new website designed for your blog and how you can get started in that process. In this episode, we'll cover:  Lack of brand consist...

One of the easiest and most popular ways to monetize your site is through display ads. In today's episode, I'll talk about what you need to know before you start running display ads as well as some things to remember if you are already running them!  In this episode, we'll cover: What is an ad network? What to look before choosing an ad network What are RPMs? Cautions of running ads Ad networks to...

One of the most common conversations I have with my branding and blog design clients is about figuring out more information about your audience. In this episode I'll share two questions that will help you understand your audience on a deeper level than just demographics.  In this episode, we'll cover: How does your ideal reader spend their day right now? How do they wish they spent their day? Reso...

Have you ever needed new headshots and didn't know where to start? Even as a food blogger, having brand photos is so important and will give you tons of resources to share with your audience. I'm sharing a behind the scenes look at my most recent brand photoshoot and some tips on how to plan for a brand photoshoot, whether it's with a photographer or doing on on your own at home!  In this episode,...

Your branding is much more than just the logo file that goes on the top of your theme. This episode will break down why you need to be sure that your blog has more than just a logo.  Resources Mentioned: Clear + Strategic Messaging for Your Blog Defining Your Ideal Reader: Your Blog Isn't About You Figuring Out Your Niche as a Food Blogger How to Get Clear on Your Blog's Tagline Instagram  |  Webs...

In today's episode I'm breaking down my process for creating a strategic brand. This is the process I walk my custom branding and web design clients through, and I hope that it will show you how important it is to balance creativity and strategy when you are working on designing your brand! In this episode, we'll cover: Step One: Pinterest board for inspiration Step Two: Strategy questionnaire Ste...

Have you ever wondered who the people are who are coming to your blog? There can sometimes be a difference between your ideal avatar or reader and the people actually landing on your website. Here are three ways you can connect with your audience and figure out who they are!  In this episode, we cover: Why does knowing your audience matter? Send an email survey to your list Use social media to lea...

One of the things I get requests for ALL of the time is to go through someone's plugins and tell them which ones they need to keep and which ones they can get rid of. This is actually a really easy process that anyone can do! I'm going to walk you through how you can do this.  In this episode, we'll cover: How do you know if removing a plugin will break your site? What makes a plugin worth keeping...

We are taking a step back to talk about 6 things you can work on when you have limited time to work on your food blog. No matter what the reason is that your time is limited, this post will give you direction and help you to see the big picture and mundane tasks you can focus on when your schedule ebbs and flows.  In this episode we're covering:  Systems & Processes Learning a New Skill Someth...

In today's episode, we are talking about the most recent WordPress editor called Gutenberg. Whether you haven't switched to using this editor yet or you have and you want to learn some new tricks, you will definitely learn some useful ways to utilize this editor in this episode! In this episode, we'll cover:  What is Gutenberg? Benefits of using Gutenberg Flexibility Resuable Blocks More design co...

As a food blogger, this page can be a super valuable resource for your audience. I'll break down what a recipe index and what it should have. Then I'll be sharing 4 different ways you can customize a recipe index to fit your audience AND finally how you can promote your recipe index so people actually see it! In this episode, we'll cover: What is a recipe index? How does a recipe index differ from...

I'm going to break down five different types of emails that you can send to your list right now that are really going to make an impact, build your authority, and ultimately help you build deeper connections with your audience. In this episode, we cover: Email Marketing Tips Don't be afraid to increase the frequency of your emails Give value and promote within your emails Think about why people ar...

How much time have you put into thinking about the elements that go on your blog sidebar, a well-designed sidebar can really increase engagement on your site and create a great user experience for your readers. In this episode, we'll dive into what elements should be part of your sidebar so that you can make the most out of this space on your blog.  In this episode we'll cover:  What is the purpos...