Jackson, Nia, 43to.one Staffs

The Vietnam Play - By 43to.one

Technology EN ↓ 5 episodes

Vietnam is growing fast and most foreign companies are approaching it wrong. They hire a local rep, run a translated campaign, and wonder why nothing sticks. The market punishes that approach quietly. No dramatic failure. Just slow, expensive irrelevance. The Vietnam Play is a podcast for C-level executives, founders, and market entry teams who are serious about building in Vietnam - not just testing it. Each episode covers what actually works: local distribution, regulatory reality, capital relationships, and on-the-ground GTM strategy. No tourism content. No surface-level market reports. Jus...

Author

Jackson, Nia, 43to.one Staffs

Episodes

Vietnam Doesn't Need Your Market Entry Fantasy 17.05.2026 17:13

Foreign companies still enter thinking a translated campaign, a local rep, and a first-quarter ad budget will be enough. Then Vietnam does what it does best. It does not reject them loudly. It makes them irrelevant quietly. In this episode of The Vietnam Play , Jackson and Nia break down why the old market-entry playbook fails in Vietnam, from the dominance of QR payments and super app behavior to...

Vietnam vs. Other SEA Markets - What Actually Different 29.04.2026 32:14

Southeast Asia is a patchwork of distinct economies. Global tech companies often set up in Singapore and assume Ho Chi Minh City will behave exactly like Jakarta or Manila. That assumption burns budgets. Vietnam has a specific technical density. The workforce leans heavily into software engineering and Web3 protocol development. Consumers expect high-trust relationship building, and the regulatory...

The Vietnam Readiness Checklist - You Really Ready? 22.04.2026 27:58

"Vietnam is a place to scale a working model, not to test a flawed one." Foreign Web3 and fintech companies often rush into Southeast Asia, mistaking high crypto adoption for guaranteed revenue. They end up pulling out six months later because they exported a broken engine to a new region. The Vietnam Play Podcast details the actual mechanics of market entry. Brought to you by 43to.one, your full-...

Why Your Vietnam Tech Campaign Failed (And How to Fix It) 14.04.2026 33:43

Vietnam looks like an obvious market. High crypto adoption. Young population. Millions of smartphones. So why do so many global Web3 and fintech companies burn through their budget and leave with nothing? In this episode, we break down the four mistakes that kill most foreign tech campaigns in Vietnam, from robotic translations to wrong platforms to compliance blind spots, and explain exactly what...

5 Things Global Companies Assume About Vietnam That Are Wrong 08.04.2026 34:41

Six months in. Budget burning. Users not showing up. The numbers looked perfect on paper - 100 million people, top-3 crypto adoption globally, a smartphone market that rivals Europe. So what went wrong? Every week we see global Web3 and tech companies walk into Vietnam with a translated pitch deck and a wire transfer, and walk out confused. Same mistakes. Different logos. This episode, we break do...