Luke Sherran

The Video Marketing Podcast by Falkon Digital

Business EN ↓ 7 episodes

The Video Marketing Podcast discusses everything that businesses and creators need to know to be successful with video. Hosts Luke and Sadie Sherran are the owners of Falkon Digital, a digital marketing agency that specialises in video marketing. They regularly use platforms like YouTube, Instagram, TikTok and more to to generate awareness, leads and revenue for their clients, as well as for their own personal success. In the podcast episodes they dive into topics that businesses and creators need to know, providing valuable views and actionable insights.

Author

Luke Sherran

Episodes

Turn YouTube Search into a REVENUE MACHINE with Lee Glynn 16.05.2026 1:03:49

Stop keyword stuffing. Start building a revenue machine. In this episode, we’re joined by YouTube SEO specialist Lee Glynn to debunk the myths around search and reveal how businesses can turn “the second biggest search engine in the world” into a 24/7 sales force. Lee shares his “Unfair Advantage” - a strategy honed at the intersection of professional music and high-end retail marketing. As a form...

Steven Bartlett's First DOAC Guest is Going All-in on Video with Mark Stringer 18.12.2025 1:28:49

Did you know the very first guest on The Diary of a CEO wasn’t a celebrity or a billionaire? It was Mark Stringer, the founder of the award-winning branding agency, Ahoy. In this episode, we sit down with Mark to discuss how that early, raw conversation with Steven Bartlett influenced his career, and why he is now pivoting from a traditional agency model to going "all in" on video marketing. We di...

How to WIN BIG on LinkedIn Using Video with Louise Brogan 16.12.2025 1:12:08

Is LinkedIn video the biggest missed opportunity in B2B marketing right now? With over 1 billion users but only roughly 3% posting content, the potential to stand out is massive - if you know the rules. In this episode, LinkedIn expert Louise Brogan joins Luke Sherran to reveal exactly what is working on the platform right now. We dive deep into the new "360 Brew" AI algorithm, why commenting migh...

Make Marketing Videos People Actually Watch with Jack Leigh from Eight Engines 24.11.2025 58:19

Stop making videos for yourself, and start making videos your customers actually want to watch. In Episode 4 of The Video Marketing Podcast by Falkon Digital, host Luke Sherran is joined by Jack Leigh, Creative Director of the world-class video production agency, Eight Engines. They dive deep into the "Audience-First" approach - a strategy to find the perfect sweet spot between your business messa...

Secrets to Speaking Like a Pro on Camera with Michael L Roberts 15.09.2025 1:21:04

Do you want to sound confident, persuasive, and watchable on camera? In this episode, Luke sits down with Michael L. Roberts - the vocal & performance coach behind projects including Rocketman, Belfast, Better Man, House of the Dragon, and more - to break down how pros prepare, speak, and deliver under pressure. What you’ll learn: • The difference between playing a character and being authenti...

Why Every Business Needs a Video Podcast 11.03.2025 30:02

Video podcasts could be the missing piece in the marketing for many businesses. Every business should now be aware of the importance of video and video marketing, but although they may understand that it's something they should be doing, there are many things that stop them from creating video content. Like anything, talking to camera well is a skill that is learned over time and with lots of prac...

Top Video Marketing Mistakes, and How to Fix Them 05.03.2025 48:58

In this episode, Luke and Sadie Sherran talk about the top 10 video marketing mistakes that businesses and creators make, and how they can fix them. They are co-owners of the digital marketing agency, Falkon Digital, and have extensive experience and success working with platforms like YouTube, TikTok, Instagram, Facebook and LinkedIn. When it comes to video marketing, there are a number of potent...