The Venue RX

In this week’s episode of The Venue RX Podcast, host Jonathan Aymin sits down with Caleb Ralston, a creative strategist and media expert known for helping brands find their voice and build deeper connections with their audience. Together, they dive into what it truly takes to build a brand, craft meaningful content, and use media intentionally to stand out in a crowded marketplace. Caleb shares hi...

In this episode of The Venue Rx Podcast, host Jonathan Aymin sits down with Krista Chapman, founder of Path & Compass, to unpack why true conversion in marketing comes down to storytelling, resonance, and building meaningful systems. Krista shares her journey from planner and venue director to burned-out creative, and how that experience inspired her to create a purpose-driven agency during th...

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In this week's episode of The Venue RX Podcast, host Jonathan Aymin sits down with Rick Harris, CEO of the Association of Proposal Management Professionals (APMP), to unlock the secrets to winning more business with stronger proposals. Together they break down the fundamentals of the RFP process and why it matters for venues and vendors. Rick breaks down the common mistakes to avoid, and share...

In this episode of The Venue RX, host Jonathan Aymin explores the concept of “venue DNA,” discussing how a venue’s unique identity, shaped by owner intent, financial goals, and its amenities serves as the bedrock for effective marketing and sales. He discusses strategies for aligning sales and marketing efforts, the value of training sales teams to articulate a venue’s value with confidence, and t...

🎙  Season 8 of The Venue RX Podcast is a Wrap!  🎉 Season 8 brought some of our best conversations yet—filled with powerful takeaways, industry insights, and real talk for venue owners and event professionals. Whether you’re new here or a longtime listener, this season had something for everyone. 🔥  Here Are the Top 10 Moments from Season 8 (You  need  to hear these again—or for the first time!)...

In this week's episode of The Venue Rx podcast, host Jonathan Aymin welcomes sales strategist and expert Maria Bayer for an insightful conversation on mastering the art of sales in the wedding and events industry. Maria shares her signature approach, Irresistible Selling , which reframes sales as a skill rooted in empathy and client understanding.  Drawing from her journey from finance to high...

In this week's episode of The Venue Rx podcast, our host Jonathan Aymin sits down with Kelly Chandler, a leading UK-based venue consultant, for a fascinating conversation on the rapidly evolving wedding venue industry. Drawing from her extensive experience, Kelly shares a unique international perspective on how venues are adapting on both sides of the Atlantic. She unpacks the key differences and...

In this episode of The Venue RX podcast, host Jonathan Aymin is joined by Pinterest marketing expert Laura Rike for an insightful conversation on how wedding venues can use Pinterest to grow their brand and attract more clients. Laura explains how Pinterest functions as a visual search engine and how that distinction makes it an especially effective tool for venue marketing. She shares tips on set...

In this episode of The Venue RX Podcast, host Jonathan Aymin welcomes Mark Chapman, President of The I Do Society, for a deep dive into advertising strategies designed specifically for the wedding industry. Mark shares his evolution from wedding photographer to advertising strategist, revealing how a deep understanding of couples' behavior and the wedding market’s nuances is key to successful...

On this week’s episode of The Venue Rx podcast, host Jonathan Aymin sits down with Dan Donovan, CEO of Stratoscope and Ingressotek, to explore the vital role security plays in successful event planning. With decades of experience including security leadership at 13 Super Bowls and seven Olympic Games Dan offers a behind-the-scenes look at how the industry has transformed since 9/11. From shifting...

In this episode of The Venue RX Podcast , host Jonathan Aymin sits down with Broc Barton for a powerful conversation on leadership development within the wedding and events industry. Broc shares his inspiring journey from DJing to becoming a leadership coach, emphasizing the critical role leadership plays in creating unforgettable guest experiences. Throughout the episode, Broc dives into the impo...

In this week’s episode of The Venue Rx Podcast, host Jonathan Aymin sits down with Ken Gavranovic, CEO of Product Genius, to explore how AI is shaking up the wedding venue industry. Ken shares eye-opening insights on how AI is changing the way couples discover venues—especially through search engines like Google—and how it's helping businesses create more meaningful, personalized customer experien...

In this week’s episode of The Venue RX podcast, host Jonathan Aymin sits down with Cassie LaMere, founder of Cassie LaMere Events. Cassie opens up about her journey in the event planning industry, sharing how her personal experiences ignited a passion for crafting meaningful, impactful events. She explores the evolving world of corporate events, offering insights into how venues can tap into oppor...

In this week’s episode of The Venue RX podcast, host Jonathan Aymin sits down with Vanessa Fuller of Chivari, a leading supplier of event furniture. Vanessa shares her expertise on selecting and maintaining rental inventory for wedding venues, emphasizing the importance of aesthetics, meeting client expectations, and streamlining operations. She highlights Chivari’s commitment to color consistency...

In this episode of The Venue Rx podcast, host Jonathan Aymin sits down with Kyle LaBarre, a venue owner and industry coach, to explore his journey in the wedding venue business. Kyle shares his experience acquiring and transforming Black Oak, detailing the strategies he used to grow the venue, including refining sales processes and navigating challenges like liquor licensing in Texas. Kyle discuss...

In this week’s episode of The Venue Rx Podcast , host Jonathan Aymin sits down with Colleen Carswell, a seasoned fractional Chief Operating Officer with extensive experience in the wedding and events industry. With a deep understanding of business operations and leadership, Colleen shares invaluable insights on the mindset shifts necessary for small business owners to scale successfully. She dives...

In this episode of The Venue RX Podcast, host Jonathan Aymin welcomes back Alan Berg, a leading expert in wedding venue sales, marketing, and business strategy. Alan shares his insights on the ever-changing wedding industry, focusing on how venues can adapt to shifting consumer behaviors and expectations. A key topic of discussion is the impact of generational differences, particularly among Mille...

In this episode of The Venue RX podcast, host Jonathan Aymin sits down with marketing expert Kai McInnes to explore the power of advertising for wedding venues. Kai shares his journey from managing marketing and sales at his family’s venue, The BarnYard, to co-founding The Wedding Marketers , a marketing agency dedicated to helping venues attract newly engaged couples through highly targeted adver...

In this week's episode of The Venue Rx podcast, host Jonathan Aymin sits down with Emily Walleman, a seasoned marketing strategist and Google Ads expert, to explore powerful marketing techniques for venue owners. Emily shares her journey from wedding planning to founding her own marketing agency, highlighting key lessons learned along the way. She breaks down essential marketing metrics, inclu...

In this week’s episode of The Venue Rx , host Jonathan Aymin sits down with marketing expert Heidi Yarger to explore the crucial role of branding and marketing in the wedding venue industry. Heidi highlights the power of storytelling and the necessity of a strong online presence, emphasizing that venues must craft a compelling brand narrative to connect with their ideal couples. Heidi shares her e...

This week on The Venue RX Podcast, host Jonathan Aymin sits down with Elizabeth Solaru, a former microbiologist who transformed her passion into a thriving career as a luxury cake designer. Elizabeth shares her inspiring journey from science to entrepreneurship, offering a behind-the-scenes look at the luxury wedding and events industry. She dives into the key strategies that helped her build a wo...

This week on The Venue RX Podcast , Jonathan Aymin sits down with Anja Winikka, founder of Freeda, to discuss the power of community in the wedding industry. Anja shares her journey from her time at The Knot to creating Freeda, an exclusive network that connects established wedding professionals for collaboration, resource sharing, and support. She highlights the importance of openness and vulnera...

Get ready for another incredible year with  The Venue RX Podcast ! In 2025, we’re diving even deeper into the business of weddings and events, bringing you expert insights, game-changing strategies, and real-world success stories to help venue owners and event professionals thrive. Expect conversations with top industry leaders on topics like scaling your venue business, mastering sales and market...

In this week’s episode of The Venue RX Podcast, host Jonathan Aymin sits down with David Short, the owner of Irvington Event Center in Indianapolis. David shares his inspiring journey from flipping houses to running a 12,000-square-foot co-working and event space. He opens up about the financial hurdles he faced—especially during the COVID-19 pandemic—and the creative strategies he used, including...