The Venue Coach

Most venue owners think they have a staffing problem. In reality, they have a systems problem. In this episode, I break down a real situation where we overstaffed a bar and lost money on an event—not because of bad people, but because of bad SOPs. When your team does not have clear guidelines, they default to overcompensating, which quietly eats into your margins. We walk through what went wrong,...

In the last episode, I shared early results from an AI lead management system that increased our lead-to-tour conversion and show rates. In this episode, I break down the actual math behind those improvements so you can see exactly what this means for your business. We walk through the numbers step by step, showing how small percentage gains in conversion and show rates compound into significantly...

We’re testing a new AI lead management system—and the early results are hard to ignore. In this episode, I break down how our lead-to-tour conversion increased from 24% to 35% and how our show rate improved from 80% to 100%. More importantly, I walk through what those numbers actually mean for your business in terms of real bookings and revenue. This is still early, and I am not fully endorsing an...

If you’re a venue owner feeling stuck, overwhelmed, or questioning why you got into this business, this episode is for you. The truth is, most venues don’t fail because of the market. They fail because they lose focus on what actually drives growth. In this episode, I break down the core priorities that will move your business forward no matter where you are starting from: sales, upsells, and most...

Most venue owners are overwhelmed, understaffed, and leaving bookings on the table without realizing it. In this episode, Kyle breaks down how we restructured our team to separate sales from operations, reduce workload, and improve performance across the board. I also walk through how we trained our owner to increase her conversion rate using the four core elements of a high-performing venue tour:...

Thinking about buying a wedding venue or just getting started? Start here before you make an expensive mistake. In this episode, I break down the biggest financial traps new venue owners walk into, the hidden expenses that can wreck your first year, and why a beautiful venue alone will not fill your calendar. We also cover the main operational pieces you must have in place before you spend a dolla...

Most venue owners struggling below a 40% conversion rate are making one massive mistake: they never actually ask for the sale. In this episode, I break down why simply asking for the booking can increase your conversion rate by 10% or more, how to do it without feeling pushy, and where in the tour it needs to happen. This is one small shift that can dramatically change your calendar and your cash...

Most venue owners are sitting on hidden revenue and don’t even realize it. In this episode, I break down the fastest way to add an extra $1,000 per wedding without increasing your ad spend, adding more tours, or working harder. This is a tactical shift you can implement immediately that compounds across every booking on your calendar. If you’re serious about increasing average wedding value and pr...

Most venue owners obsess over bookings but ignore the silent profit killer sitting on their balance sheet: expensive debt. In this episode, I break down why cheaper money matters more than you think, how high interest quietly destroys cash flow, and what smart operators are doing to refinance and strengthen their position. If you want to scale, survive downturns, and actually keep more of what you...

Our venue manager’s performance tanked—and it cost us real bookings. In this episode, I break down the sales data, how we caught the problem, and what we’re doing to fix it. If someone else runs your tours, you need to hear this. Want the CRM we use to track conversions and automate follow-up? Grab it here: thevenuecoach.co/crm

Kyle breaks down they playbook for running open houses to create value for the venue, vendors and the couples. If you need help with your venue open house - reach out here !

Kyle discusses how they review their tours to make sure they are following the blueprint for great tours. He shares the importance of building rapport and true value, and then reinforcing the value that you provide throughout the tour. He also talks about how important asking directly for the booking is to getting more bookings. If you need help with your venue, schedule a venue consult here

Kyle breaks down the key performance indicators for the sales process of a wedding venue. He talks about the ratios his team strives for and the one "valve" that is currently giving them issues at one of their venues. Clarity is key to improving your sales process and tracking your data will provide that clarity. If you know where the problem is in your sales process, then you can get to...

Kyle talks about some recurring issues at his venues and how they approach dealing with them. Doing a cost benefit analysis to compare the cost to maintain to the cost to fix permanently. He also recommends not forgetting about the soft costs, not simply the dollar costs. If you need help with your venue, reach out! The Venue Coach

Kyle breaks down a recent discovery with his venue team. He shares how they discovered a discrepancy between the two venues and what steps they are taking to fix the problem! hint: it's data if you need help tracking your data, check out our Wedding Venue CRM

Kyle breaks down the importance of these key wedding venue marketing metrics. Without knowing these different numbers across your different marketing efforts, it is very difficult to determine where the problem is. He also discusses CAC or Cost to Acquire a Client and how it shows the efficiency of your marketing dollars. If you need help with your venue, let's chat! The Venue Coach

Do you have lots of tours but struggle to get bookings for your wedding venue? Kyle breaks down how to improve your tours so you can get more bookings! The anatomy of a tour contains 4 parts: 1. Build Rapport 2. Build Value 3. Stay on Topic 4. Ask for the Sale If you need help improving your wedding venue processes, go here Click here if you need a wedding venue CRM

Kyle shares his most recent tour experience and the feeling of anxiety he felt when he forgot to do this one simple thing to secure a booking! If you need help with your venue sales process, let's talk: The Venue Coach

Are you still tracking your leads in a spreadsheet or worse, on pen and paper? If that is you or you would like to simplify your tech stack for your venue, then this video is for you! Kyle discusses the key features of the HighLevel CRM and why he prefers it for his venues. To learn more about the Booked Out Venue version of HighLevel, just click the link!

In this episode Kyle discusses the importance of good communication in every step of the client journey. How you show up for your website, your leads and tours send silent signals to your prospects! p.s. If you need help with your wedding venue, schedule a call here: The Venue Coach

Kyle breaks down the 4 key components of doing a tour and how to increase your bookings! If you would like more personalized help with your tour process, let's chat!: The Venue Coach

In this first video episode of the podcast, Kyle introduces himself and discusses how he got started in the wedding industry! If you need help with your venue, let's chat : The Venue Coach

Kyle shares some thoughts around the question "If you had to start over, what would you do differently?" If you need help with your wedding venue, let's chat! Go to weddingvenuecoach.co/consult to schedule a time

Kyle shares insights from the end of year review between The Black Oak and The Villa. If you want to get more tours, reach out to your leads more often! Need help with you venue? Let's chat! go to thevenuecoach.co/consult to schedule a time

Kyle shares key takeaways from 40+ conversations with venue owners from around the country. How do you know what is wrong with your sales and marketing process, unless you're tracking the data? if you need help tracking your data, we can help! Schedule a call and let's chat