Eddie Guevarra

The Values of a Marketing Leader Podcast

Business EN ↓ 3 episodes

I've never had a marketing leader I truly looked up to. Let that sink in. I spent years climbing the ladder. Learning the tools. Mastering the tactics. But nobody ever taught me the values that make a leader worth following. So I went looking for answers. The Values of a Marketing Leader was born from one question I couldn't shake: What does it actually take to become a high-performing marketing leader? Not the skills. Not the tech stack. The values. This podcast is based on original research from my MSc dissertation as part of the MSc in Leading Sales Transformation. Through conversations wit...

Author

Eddie Guevarra

Episodes

#2- My CEO quizzed me about my CrossFit inspired, values-based marketing leadership framework 12.06.2026 52:18

It's been a while but as life gets busy with work and family, the Values of a Marketing Leader podcast took a back seat. To remind you I'm still here and alive, here's a different type of episode to get listening to. This one's different in another way too. For once, I'm not the one asking the questions. This is a conversation I had with my CEO, Dr Phil Squire, the man who gave me the opportunity...

#1 - Nobody was researching values in marketing leadership. So I decided to make it my niche. 20.02.2026 17:54

No guest this week. Just me and a coffee. I've been waiting to tell this story properly. Not the polished version, not the abstract. The actual one. Where the imposter syndrome hit hard. Where CrossFit kept teaching me more about leadership than any marketing job I'd ever had. Where I nearly didn't press send on that first outreach email to a CMO. This episode covers the whole journey. From realis...

Not another Marketing podcast... Here's why I created it and why it's different 21.01.2026 3:16

Look, I get it. There are thousands of marketing podcasts out there. The last thing the world needs is another one telling you which tactics to use or what the algorithm wants this week. This isn't that. I've never had a marketing leader I truly looked up to. Thirteen years in marketing, and not one. That gap bugged me for a long time—until I decided to do something about it. In this trailer, I ex...