The Value Pricing Podcast

Want to save hours each week and boost your productivity instantly?  We will dive into essential AI prompts every accountant should have in their toolkit — including how to build prompt templates, set up your own prompt library, and streamline your systems.  You'll hear practical examples that can transform how you create marketing content, price your services, onboard clients, and deliver po...

Can AI really create better images than a designer—and spell your text right too? Discover the latest game-changing image tool inside ChatGPT and how it stacks up against Midjourney. Find out how accountants are using AI to craft professional, branded visuals for websites, slide decks, and social media. You'll learn tips for creating 3D product shots, adding logos and custom colours, and maki...

Want to reclaim 5+ hours a week and boost your team’s productivity with AI?  In this episode, Mark shares the essential prompt templates that I use every single day to systemise work and drive results—fast.  Discover how to build your own prompt library, the tools to organize it, and practical examples that save serious time.  We’ll also explore how to get more consistent, high-quality outputs wit...

Are you struggling to choose a niche for your accounting firm?  Wondering whether narrowing your focus might limit your opportunities — or unlock your full potential?    In this episode, we break down the power of niching, the myths that hold people back, and how it can help you charge more, work with fewer clients, and create a business you love.    You’ll also discover how ChatGPT can guide you...

Want to unlock the real power of ChatGPT in your accounting firm?  This episode goes deep into advanced reasoning, the truth about GPT-4.5 vs 4.0, and the surprising risks of using Excel files with AI.  We’ll show you how to create better financial forecasts, avoid common pitfalls, and even explore the groundbreaking Deep Research feature that could change how you learn, plan, and advise.  Ever he...

Are you spending too much time on marketing without seeing the results you want?    In this episode, we uncover the perfect marketing tech-stack that works for you — even while you sleep.    Discover the essential tools for lead generation, email marketing, AI-powered content creation, automation, tracking, and more.    Learn how to save hours, grow faster, and create a system that brings in clien...

Is AI about to transform how you price your services?  In this episode of the Value Pricing Podcast, I will explain why value pricing is more important than ever—and how AI can help you build powerful pricing systems. Discover the three foundations of value pricing, how to price based on perceived value, and the one skill that will make or break your pricing success. Plus, I reveal how to use tool...

ChatGPT vs Claude: Which One Wins?    Are you making the most of AI tools? In this episode, we dive into ChatGPT vs. Claude, breaking down their best features, hidden strengths, and key differences.   Which one is faster, smarter, and better for your business? And what’s the deal with Canvas vs. Artifacts—are they game-changers or just another tool?   Tune in to discover which AI powerhouse suits...

Ready to finally stick to your goals this year? Tired of setting big resolutions only to abandon them by March?  In this episode, we’re breaking down why that happens—and more importantly, how to stop it!  From SMART goal setting to overcoming overwhelm and staying accountable, we’re laying out a roadmap for real progress. Plus, the game-changing mindset shift that will make motivation irrelevant—...

Are you ready to take your accounting firm to the next level in 2025?    The world is changing fast—AI is transforming the industry, pricing mistakes are holding firms back, and the future of compliance work is uncertain.    In this episode, we reveal the five critical things every accountant and bookkeeper must do to stay ahead.    From value pricing to leveraging AI, these strategies could resha...

Are you using AI strategically, or just scratching the surface?    In this episode, we reveal how to train AI to deeply understand your business—so it delivers tailored insights, not generic advice.   You'll discover how ChatGPT and a groundbreaking free tool can supercharge strategic planning, plus the must-have documents that will give AI the context it needs to drive real results.   If you...

Struggling to keep up with the demands of content marketing?    Imagine creating 10x the content with half the effort!    In this podcast, we uncover the secrets to batching, automating, and repurposing your content effortlessly.    Learn how AI tools can transform a single video or blog post into endless formats across social media, blogs, and more.    Discover why reusing and recycling content i...

Have you ever wondered how writing a book could transform your career?  In this episode, we uncover the secrets of using books to position yourself as an expert, whether through self-publishing, traditional publishing, or hybrid approaches.  Discover actionable strategies to write, market, and leverage your book to grow your personal brand and business.  With insights from our guest Sharon Critchl...

Are you ready to unlock the secrets of becoming more visible, valuable, and profitable in your bookkeeping journey?  Join us as we dive deep with Margie Remmers Davis, who turned a life-changing challenge into a thriving QuickBooks ProAdvisor career.  Discover how to navigate the ProAdvisor program, ace certification tests, and leverage your profile to attract clients like never before.  With insi...

Are you ready to transform the way you network and elevate your business relationships?  In this episode, Mark Wickersham sits down with networking expert Will Kintish to uncover the secrets of confident networking.  Learn how to overcome fears, ask the right questions, and identify the six types of groups in any room.  Whether you're an introvert or a seasoned pro, this conversation is packe...

Discover how to save time and boost efficiency in your accounting firm with the power of prompt templates!  In this episode, we dive into what prompt templates are, why they're so essential, and how you can build a library of templates to streamline tasks like creating email templates, brainstorming content ideas, and running industry research.    Imagine automating repetitive tasks and focus...

Are you maximising the power of client feedback in your business?  In this episode, we cover the essentials of building feedback systems that drive real results!  Learn how to collect, analyse, and act on feedback from the clients who matter most.  Discover tips for using tools like ChatGPT to streamline the process and create a proactive, client-centred approach.  Want to know the best times to a...

Do you ever feel like you're constantly busy but never really getting ahead?  It’s a common struggle, but it doesn’t have to be your reality.  Imagine achieving more, feeling energized every day, and having the time to focus on what truly matters in your business and life.  Listen to this Podcast where we dive into practical strategies to supercharge your productivity and well-being. This is...

Are you struggling to keep up with the demands of creating engaging social media content?   Or maybe you’re looking to streamline your strategy to maximize results without sacrificing precious time?  If this sounds like you, we’ve got you covered!  In this Podcast, join Emily Cross, Head of Marketing at VPA, as she walks you through how to revolutionize your accounting firm’s social media using AI...

Are you struggling with cash collection in your accounting firm or with your clients?  In the latest podcast episode, we explore how to accelerate cash flow, reduce stress, and transform your business with simple yet powerful strategies.  Discover the key to predictable cash flow, why recurring payments are a game-changer, and how asking for money upfront can save you from bad debts.  Ready to lea...

Ready to create an unbeatable lead magnet?  In this episode, we reveal the secrets behind crafting a high-value lead magnet that attracts qualified leads and positions you as an expert in your niche.  Discover why quality beats quantity, how to offer something truly valuable, and ways to keep your content evergreen.  Whether it's an ebook, checklist, or even a podcast, you'll learn strat...

Want to make your clients happier and increase your revenue?  In this episode, we reveal why just one fixed price could be holding you back.  What if offering choices could change everything?  Plus, we’ll show you how to use ChatGPT to improve your pricing strategy.  Ready to boost your business?  Get practical tips you can start using today!

Discover the secrets to writing like a pro with our latest podcast episode featuring Emily Cross.  Learn the seven golden rules of copywriting that will transform your business communications.  From identifying your ideal client to using their language and crafting engaging content, this episode covers it all.  Plus, find out how to make ChatGPT your ultimate writing assistant.  Ready to attract y...

Do you ever wonder if your business could make money without you lifting a finger?  In this episode, Mark Wickersham interviews Michael Palmer, the entrepreneurial mastermind behind Pure Bookkeeping and the Successful Bookkeeper podcast.  Learn how to automate your bookkeeping, implement powerful systems, and create a business that thrives without you.  Hear Michael's journey from corporate l...

Are your business targets truly driving success? Listen to the latest episode of Mark’s podcast, where he sits down with the influential Steve Pipe, a renowned figure in transforming accounting firms and setting revolutionary business targets.  Discover the secrets to redefining success and how strategic goal-setting can lead to profound improvements in business operations.  Gain exclusive insight...