The Unstoppable 5%

Episode Description She spent over a decade doing PR for some of the biggest names in the region. Then she walked away, went boutique, and built NikNak PR on one premise. Less fluff, more impact. In this episode I sit down with Anika Berger to find out what PR actually does for a founder, why most people are getting it wrong, and what it really takes to build credibility in a market as noisy as Du...

She had the career. The money. The success. And it was taking her soul. Keila Doyle built and sold a tech company in London, then quietly fell apart. The anxiety crept in, the identity started to unravel, and she had to make a call: keep going, or step back and actually take care of herself. She chose herself. What came next was a move to Dubai, a golf club in her hands for the first time, and a f...

If you've ever looked at someone who's rebuilt from nothing and wondered what they actually have that you don't, this episode is going to answer that question. Samantha Williams has had more full-stop moments than most people have excuses. Wall Street trader. UK's first female trampoline park owner. A business that hit $10M in two years, then fell apart. A toxic partnership that forced her out of...

Why HR Has an Image Problem (And How to Fix It) | Natalie Cairns Most people think HR is there to protect the company. And that's exactly why it has an image problem. In this episode of The Unstoppable 5%, I sit down with Natalie Cairns, who's spent over 20 years inside HR… and chose to do it differently. We talk about the moment that changed everything for her, losing her father, and the one ques...

Hannah Lucy spent 16 years in corporate, working her way from carer to Chief Operating Officer, managing £2 million worth of services and leading a team of 50+ staff. From the outside, she had it made. But it was the quieter moments, sitting with people at the end of their lives, carrying grief no job title could prepare her for, that shaped who she was becoming. In this episode of The Unstoppable...

In this episode, I'm joined by Kelly Lundberg, someone I've known for over 13 years and had a front-row seat watching evolve. From building a successful styling business in Dubai to stepping onto global stages, delivering TEDx talks, writing books, and moving into personal branding, Kelly's journey is one of reinvention, courage, and intentional growth. This conversation focuses on the decisions b...

In this episode, Laurie sits down with her good friend Lori Warren, a former FBI agent, polygrapher, and crisis negotiator, for an honest conversation about human behaviour, deception, manipulation, and trust. It's a conversation about the subtle signals we often sense but talk ourselves out of… in business, relationships, leadership, and everyday life. Drawing from decades of experience sitting a...

Welcome to another episode of The Unstoppable 5% You are smart, capable, and motivated. So why does it feel like you're just treading water? In this episode, Laurie sits down with Naima Spencer, a mindset facilitator for high-performing leaders, to answer a critical question: What separates the people who actually move forward from the ones who stay stuck in the "safe" zone? Naima argues that succ...

In this episode, Laurie is joined by Dr Liesl Keen, an industrial psychologist and applied neuroscience practitioner, for a grounded conversation about navigating uncertainty, rebuilding identity, and developing real resilience when life no longer looks the way you expected. After spending 20 years in the corporate world, Liesl shares her personal experience of leaving structure and certainty behi...

Welcome to another episode of The Unstoppable 5% High performers don't just work harder… they operate differently. In this interview, I speak with Sally about the conscious choice to lead, build, and connect from **presence over pressure**, and why this way of operating consistently produces better outcomes. From Sally's perspective, we explore: - How pressure creates urgency, but presence creates...

In this episode of The Unstoppable 5%, Laurie sits down with the powerhouse that is Dr Katherine Iscoe… speaker, author, self-respect advocate, and a woman who has reinvented herself more times than most people dare to try once. From Canada, to Australia, to Dubai, Dr K's journey is anything but linear. What looks like success on the outside was, for many years, fuelled by external validation, per...

Rosie Gunn: From Corporate Burnout to Building Endless in the UAE   Rosie Gunn had a corporate career at M&S, hit a ceiling, and walked away during one of the darkest times of her life. She co-founded Endless, a circular fashion platform in the UK, secured funding, then watched COVID shut everything down two weeks later. Most people would've called it quits. Rosie moved to Dubai and started again...

Marlené Brewis (Marms Hope) landed in Dubai with $500, a suitcase, and no job. She was sleeping on a friend's sofa with no idea what came next. This is the first time Marms has shared her full story publicly. We talk about growing up as the unwanted child, the husband who isolated her, the moment she said yes to the divorce, working 22-hour days while the company crumbled, being nearly homeless, a...

You had the vision. You knew exactly what life would look like once you reached your dream, until it didn't go the way you imagined. But what if the dream is still there, just showing up in disguise? In this episode of Lounging with Laurie, we talk about: How dreams often unfold in unexpected ways Why a detour doesn't mean you've failed or missed your chance The role of mentors and trusted friends...

You hit the goal. You did the thing. So… why doesn't it feel as good as you thought it would? In this episode of Lounging with Laurie, we're talking about the messy, unspoken truth behind success: that sometimes the moment you've been working towards doesn't feel like much at all. Whether you've launched the business, landed the role, or finally made the move and you're still feeling a bit flat th...

In this episode, I'm discussing routines, results, and releasing the pressure to "do it all perfectly." Inspired by conversations with my mentees (and reminders from my own messy weeks), we're talking about what actually matters when it comes to progress and it's not ticking off a 6-step morning routine before sunrise. You'll hear why I don't chase perfect anymore, what I focus on instead, and how...

We're in an era where AI can write everything, but just because it can, doesn't mean it should. In this episode, I'm highlighting a powerful reminder that was sparked by a podcast I recently listened to, and a message I received that resonated so profoundly: people are craving real connection, not perfectly polished, auto-generated messaging. I am one of those, I want authentic connections. If you...

So many incredible women are reaching out to me lately, all saying the same thing in different ways: "I want more." Maybe you're feeling it too, that quiet pull toward something different. A new chapter. A new business. A life that feels more aligned. But you're not quite sure what that looks like or how to begin. In this episode, I'm breaking down what to do when you find yourself at that crossro...

If you've been stuck in your head lately, questioning your decisions, doubting your path, and wondering if this is really the life you're meant to be living, this episode is for you. Today I'm joined by the incredible Naima Spencer, a mindset facilitator and coach who helps women build emotional resilience, rewrite the stories holding them back, and create real change from the inside out. This con...

In this episode, I'm diving into something that hits all of us from time to time… that stuck, uninspired feeling where life just feels a bit... meh. You're doing the right things, showing up, ticking the boxes, but it's not lighting you up anymore. If you're feeling flat or a little foggy, this is your reminder: it's not always your goals that need changing. Sometimes, it's your environment. You m...

In this episode, I unpack the real reason decision-making feels so heavy and how to move through it with more clarity and confidence. From closing chapters and walking away from safe choices, to redefining what it means to trust your gut, this one's for the women who feel stuck. In this episode, I cover: The hidden fear under your indecision Sunk cost theory and how it keeps us stuck My 3-question...

In this episode, I challenge the belief that your next big breakthrough lies in a perfect business idea. Spoiler: it doesn't. What you actually need is a mindset that backs you! One that fuels your confidence, gets you moving, and helps you show up even when it feels messy or uncertain. I'll take you through the origin story of Ultra CrossFit, a dream that was born in one of the hardest seasons of...

Feeling stuck in the same old routine? You're not alone. Life can feel "fine" on the outside but inside, you might be feeling flat, uninspired, or like you've lost that spark that makes you feel you. In this episode, I'm sharing what helped me shake off the fog and get re-energised after a recent trip to Australia and New Zealand and why breaking out of your everyday norm might be exactly what you...

In this episode, I'm joined by Kylie Pinwill from the Hormone Hub to dive into the key hormonal shifts women experience after 35. We talk about how hormones impact energy, mood, and overall well-being and more importantly, what you can do about it! Kylie shares her insights on recognising hormonal imbalances, simple strategies to support your body naturally, and practical steps to feel more in con...

Ever held back from taking action because you didn't feel ready? Waiting for confidence before making a move is a trap, and in this episode, we're breaking free from it. I'm sharing some of the biggest moments in my life where I had to back myself before I had proof it would work, including one decision that completely changed the trajectory of my business, and another that meant walking away from...