The Unspoken Yes

In 2025, Cannes Lions stripped Brazilian agency DM9 of its Grand Prix after discovering the case study had been built on AI-manipulated images and results that were, let's say, creatively interpreted. The biggest scandal in the history of advertising's most prestigious festival exposed something everyone in the industry already knows but rarely says out loud: the campaign you make for your client...

Agencies sell creativity. It's on every website, every creds deck, every award speech. But when it's time to choose who runs the business, creativity suddenly becomes much less important. In this episode of The Unspoken Yes I put a name to that contradiction. Why it exists, who benefits from it, and whether the leadership model this industry was built on still makes sense in a world where everythi...

You know the feeling when every idea dies before it hits the page? That's not a creative block. That's you getting in your own way, too soon. In this episode, we get into why the more ads you've made, the harder it gets to start one. How that little voice shows up earlier every time. And why "stuck" usually just means you bailed before the idea got interesting. We cover the classic traps: perfecti...

Selling creative ideas used to be part of the craft. Today, it’s often harder than coming up with the idea itself. Come with me to explore why selling creative ideas has become so difficult, what’s changed in client behavior and decision-making, and why talent alone no longer gets ideas approved. This conversation is for creatives, strategists, and leaders who sense that something fundamental has...

In this episode of The Unspoken Yes , we start 2026 looking at why January feels heavier than it should, why creative resolutions often fail, and what actually works when your goals depend on processes you simply don't control. Instead of big promises or motivational noise, this episode focuses on small and practical decisions that change how you experience work inside advertising agencies and cre...

Have you ever left an advertising meeting thinking "that went well"... and then nothing happened? This first episode of The Unspoken Yes is a short introduction to the ideas behind the podcast, and to the kind of conversations we'll be having going forward. Roberto Platas shares why silence, pauses, and what isn't said often matter more than the words themselves in advertising meetings, creative w...