The Unspoken Truth

A lot of coaches think they have a content problem, visibility problem, pricing problem, or marketing problem. But sometimes the deeper issue is what they believe about selling. In this episode of The Unspoken Truth Podcast, Jay and Kyna break down the sales beliefs that keep coaches broke, inconsistent, hesitant, and unclear. They talk about what happens when coaches focus too much on the offer i...

If your business strategy keeps breaking — or you keep getting the plan and not executing it — this episode is going to hit close to home. Good. Jay Black and Kyna Baker break down the most expensive mistake coaches make: separating strategy and mindset instead of addressing both at the same time. In this episode: ✦ Why the funnel isn't actually your problem ✦ The blame cycle that keeps business o...

Jay Black and Kyna B. dig into one of the most overlooked barriers to business growth: your identity. They break down what identity actually means in a business context (hint: it's not your brand), explore the critical difference between a CEO mindset and a coaching mindset, and give practical tools for stepping into the next version of yourself as a business owner. If you're burnt out, stuck, or...

Feeling like your business needs a total makeover? Before you rewrite your whole story, hit play. In this episode, Jay and Kyna break down the difference between true reinvention and intentional refinement . They explore why coaches are tempted to constantly pivot, rebrand, or relaunch — and how that pattern often hides avoidance, fear, or emotional decision-making. You’ll learn: Why feelings can’...

Tired of the hustle? Jay and Kyna expose the biggest lie in the coaching industry: that consistency means showing up perfectly 24/7. In this unfiltered episode, they break down the crucial difference between "Strategic Consistency" (your systems) and "Emotional Consistency" (your capacity). Learn how to build infrastructure that works even when you can't, and why giving yourself grace is a CEO pow...

In this powerful Season 3 opener, Jay Black and Kyna Baker dive into one of the most misunderstood parts of entrepreneurship: starting over . If you’ve ever paused your business… If you’ve ever lost momentum… If you’ve ever felt ashamed for taking a break… This episode will shift everything. Jay (Business Architect & CEO Systems Strategist) and Kyna (Leadership & Mindset Coach) break down...

Drowning in conflicting advice from every coach and online guru? Jay and Kyna deliver an unfiltered guide to cutting through the noise. Learn to trust your own vision, make confident decisions, and take radical responsibility as the true CEO of your coaching business. CONNECT WITH US The Unspoken Truth website - https://unspokentruthpodcast.com Instagram - https://instagram.com/theunspokentruthpod...

Are masterminds worth it, or are coaches mixing up group coaching vs masterminds? On this episode of The Unspoken Truth Podcast , Jay Black & Co and Kyna B offer unfiltered business advice, diving into coaching industry trends for 2025. Discover what makes a true coaching mastermind, how starting or joining a mastermind can impact your coaching business growth, and why clarity in your high-tic...

Thinking of hosting an event or retreat? Jay and Kyna deliver an unfiltered reality check on whether you're truly ready. Using Kendrick Lamar's iconic Super Bowl halftime show as a case study, they break down the non-negotiables for a successful event—from building a real audience to planning for lasting impact and listening to your team. This episode is your guide to honestly assessing if you're...

In this candid season opener, Jay and Kyna get raw about what it really looks like to pause, pivot, or completely restart your coaching business...without the guilt. From letting go of outdated visions to calling yourself out for ignoring red flags, this episode delivers the strategy and soul every coach needs to hear. They share their own stories of burnout, reinvention, and evolving in public—an...

In this insightful episode of The Unspoken Truth , Jay Black and Kyna Baker uncover how tapping into audience insights can transform your business—and turn your clients into loyal brand ambassadors. They emphasize that understanding client needs goes beyond demographics and requires deep listening, timing, and addressing the real challenges your audience faces. Jay and Kyna also explore how to inc...

In this value-packed episode of The Unspoken Truth , Jay Black and Kyna Baker reveal why deep audience research is the key to scaling your business effectively. They emphasize that understanding your ideal client goes beyond numbers—it’s about tapping into personal experiences, identifying pain points, and creating solutions that resonate. Jay and Kyna provide a clear framework for gathering clien...

In this thought-provoking episode of Unspoken Truth , Jay Black and Kyna Baker dive into the hidden complexities of leadership that solopreneurs and business owners often overlook. They unpack the dangers of perfectionism, the challenges of delegation, and the importance of trust and audience engagement in building a thriving business. Jay and Kyna also tackle imposter syndrome and challenge liste...

In this powerful episode of The Unspoken Truth , Jay Black reveals why valuing and empowering your team is the secret to sustainable business growth. She shares her personal journey of learning to lead with gratitude, create a culture of open communication, and recognize the contributions of administrative professionals—highlighting how these practices can elevate not only your team but your entir...

In this eye-opening episode of Unspoken Truth , Jay Black and Kyna Baker pull back the curtain on what truly defines authentic leadership —and how to avoid falling for self-proclaimed gurus who talk the talk but don't walk the walk and lack real experience. They explore the key traits of impactful leaders, including empathy, adaptability, and responsibility, while highlighting the importance of cr...

In this thought-provoking episode of The Unspoken Truth , Jay Black and Kyna Baker reveal the hidden challenges of leadership and decision-making that most entrepreneurs don’t talk about. They unpack why self-awareness and understanding your coaching business model are key to filtering advice and making aligned decisions that lead to sustainable growth. You’ll also discover how to leverage guidanc...

Join Jay and Kyna as they provide a vital framework for business planning and execution, specifically tailored for coaches and service providers navigating the journey of business building and scaling . They stress the importance of realistic planning, advocating for a thorough assessment of capacity before committing to ambitious goal setting . The discussion emphasizes the need for a mindful pre...

This episode of The Unspoken Truth , hosted by Jay Black and Kyna Baker, serves as a vital guide for coaches and service providers considering or currently participating in masterminds . They cut through the noise to reveal the foundational values and the critical need for self-reflection to ensure a fruitful experience. The conversation unpacks how accountability , authentic collaboration, and ge...

In this episode of The Unspoken Truth , Jay Black and Kyna Baker are breaking down masterminds—what they actually are, why they matter, and how to know if one is right for you. They're diving deep (but keeping it real) about how important it is to know yourself first so you don't waste your coins joining the wrong group. Jay and Kyna also spill the tea for business owners on how to build a masterm...