The Unscripted SEO Interview Podcast

Episode Description In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Joshua Ramsey, Fractional CMO and founder of JRCMO. They explore how authentic storytelling can differentiate brands in crowded markets, the evolution of the fractional CMO role, and how to develop unique selling propositions even for seemingly "boring" industries. Guest Information Joshua Ramsey Fract...

A conversation with Grady Teske of Rising Tides on the Unscripted SEO Podcast hosted by Jeremy Rivera Key Topics The irreplaceable value of human connection in B2B marketing How Grady applies cross-industry strategies to create marketing innovation Why marketing should focus on the entire customer journey, not just conversion The evolution from content quality to conversation quality in SEO Using...

In this episode of the Unscripted SEO Podcast , host Jeremy Rivera interviews Rai Hyde Cornell, founder of Cornell Content Marketing . With a background in psychology and criminology, Rai shares how she applies behavioral science principles to content marketing to help companies change buyer behavior without increasing ad spend. Key Takeaways Marketing should focus on the internal experiences of p...

Summary In this episode of the Unscripted SEO podcast , Jeremy Rivera and Lisa Raehsler , founder of Big Click Co. ,  delve into the intersection of SEO and PPC, exploring how AI is reshaping digital advertising. They discuss the challenges posed by AI overviews, the importance of click-through rates, and the evolving landscape of social media advertising.   The conversation highlights the signifi...

Summary In this UnscriptedSEO interview, Jeremy Rivera and Chris Scott ,  founder of Boschetto Consulting , delve into the concept of execution debt, a term coined by Scott to describe the inefficiencies and bottlenecks that accumulate in businesses over time. They discuss how execution debt is relevant across various industries and the importance of identifying and addressing these inefficiencies...

 Jeremy Rivera interviews Kent, who shares his journey from running a demolition company to diving into local SEO . They discuss the importance of understanding B2B SEO strategies, the significance of community engagement, and the evolving landscape of SEO. Kent emphasizes the need for businesses to adapt their marketing strategies to connect with their local communities and leverage co-marketing...

Summary In this UnscriptedSEO conversation, Jeremy Rivera and Chris Rodriguez , the founder of iexcel , discuss the evolving landscape of SEO, emphasizing the importance of human expertise alongside AI tools. Chris shares his journey from the music industry to tech marketing, highlighting the differences in SEO practices across various industries. They delve into the intricacies of keyword researc...

Summary In this episode of the Unscripted SEO Podcast , host Jeremy Rivera speaks with Laura Lee , an experienced SEO professional with over 17 years in the industry. They discuss the challenges and strategies of enterprise SEO, the importance of aligning SEO efforts with business goals, and the evolving landscape of SEO in the age of AI. Laura shares insights on working with subject matter expert...

Summary In this UnscriptedSEO conversation, Jeremy Rivera and Michael Buckbee , the owner of Knowatoa , an SaaS that helps businesses win the AI search game, delve into the evolving landscape of AI search and its implications for SEO. They discuss the current state of AI tools, the future of search engines, and introduce the Biscuit Framework, a strategic approach to optimizing SEO in the age of A...

Jeremy Rivera and Michael 'Buzz' Buzinski discuss the importance of human experience in SEO compared to AI tools. They explore the limitations of AI in understanding context and generating content, emphasizing the need for expertise and authenticity in content marketing.   The discussion also covers the evolution of SEO practices, the significance of EAT (Expertise, Authority, Trust), and the ongo...

While Google Search Console data for traffic is not accurate , it is our only window into indexation. It also gives us a handful of tools to help with our ability for to influence if our content is "indexed" and available to be chosen to display in search results: Submit manually/Fetch Url, Submit to index & Submit a Sitemap. This is a quick overview on how to use those functions, in combinati...

In this engaging conversation, Jeremy Rivera and Jesse Ringer  of Method & Metric delve into the evolving landscape of SEO, discussing Jesse's journey from copywriting to technical SEO , the challenges posed by AI and Google's changing algorithms, and innovative strategies for building brand trust and community engagement. They explore the importance of human connection , the significance of E...

In this episode of the Unscripted SEO Podcast, host Jeremy Rivera speaks with Jesse McDonald, Senior SEO Director at Siege Media. They discuss Jesse's journey from graphic design to SEO, the importance of user experience in SEO strategies, and the evolving landscape of SEO in the age of AI. Jesse shares insights on how to effectively communicate with clients, the significance of usability in SEO,...

In this conversation, Jeremy Rivera interviews Daniel Molina , the owner of Red Palm Studios, a digital marketing firm specializing in the trades. They discuss the agency's focus on small to medium-sized clients, the importance of balancing growth with quality service, and the role of Standard Operating Procedures (SOPs) in scaling the business. Daniel shares insights on client communication, mana...

Jeremy Rivera: When it comes to SEO, we've become complacent. We have become dependent on tools, on software. And when it comes to search engine optimization, we have forgotten that we're not just working to increase rankings in Google. We're fighting... to optimize the website for the business so that traffic is gained from all search sources in a way that benefits in terms of revenue and overall...

In this episode of the Unscripted SEO podcast , Jeremy Rivera interviews Gus Pelogia , a senior SEO product manager at Indeed. They discuss Gus's journey in SEO, transitioning from agency work to an in-house role, and the unique challenges and opportunities that come with being an SEO product manager. The conversation also delves into the importance of effective communication with stakeholders, ad...

Summary In this conversation, SEO author Jeremy Rivera and Callie Scott delve into the significance of knowledge graphs and knowledge panels in SEO. They discuss how businesses can leverage these tools to enhance their online presence, particularly through branded searches. Callie shares actionable steps for building knowledge panels, emphasizing the importance of creating an entity home, optimizi...

A link is a link. Except when it sucks. How do you gauge the value of a link? How do you approach the concepts of relevance with the insight from Mark Williams Cook's Google Exploit data? Semantic Links   and Semantic Mastery founder Bradley Benner digs deep into this while sharing his own journey as an agency owner in the SEO space. ---> Check out the full recap with quotes, take-aways, insigh...

In this episode of the Unscripted SEO podcast, Jeremy Rivera speaks with Marilyn Jenkins , CEO and founder of Law Marketing Zone , about the evolution of digital marketing, particularly in the legal sector. They discuss the importance of optimizing Google Business Profiles, the role of citations in local SEO, and the impact of AI on search strategies. Marilyn emphasizes the need for brand consiste...

My mind was definitely blown away during this conversation with Bradley Benner of Semantic Links & Semantic Mastery. We went through his extensive history in SEO, creating rank and rent sites, developing agencies. teaching courses and ultimately doing white-label agencies for services provided to other agencies. Resources Referenced By Bradley Benner: Semantic Mastery Youtube Channel Here's so...

 Jeremy Rivera and Mark Williams-Cook delve into the evolving landscape of SEO, discussing the importance of brand authority, the shift from page-level optimization to entity optimization, and the complexities of Google's algorithms. They explore how Google's trust metrics work, the implications of site quality, and the future of featured snippets and AI overviews. Explore the whole episode recap...

Jeremy Rivera and Scott Gelber delve into the complexities of B2B SaaS marketing, offering valuable lessons for companies in the SaaS space. Scott, founder of SRG Marketing , shares his expertise on generating qualified leads through Google Ads, particularly for specialized software solutions. The discussion covers essential strategies for marketing niche B2B products, from optimizing landing page...

In this episode of the Unscripted SEO podcast, SEO book author Jeremy Rivera interviews Shannon Lavenia, co-founder of Brand Builder AI . They discuss the importance of branding for local service businesses, the evolution of SEO strategies, and how to create a unique brand identity. Shannon shares insights on the role of customer feedback in shaping a brand and emphasizes the need for a holistic a...

Jeremy Rivera and Stew Fortier discuss the evolution and future of AI writing tools, particularly focusing on the product Type . They explore the selection of AI models, diverse use cases, and the integration of SEO strategies. The discussion also touches on enhancing writing styles, the role of images, and advanced writing capabilities that meet specific standards. Also they hit some specific SEO...

This is a new recurring series, I'll be talking with Greg Digneo of Content Guppy  as we explore the business side of SEO. We got into why it's crucial to move beyond the old-school focus on search volume and start thinking bigger. Greg and I explored how the landscape is changing, especially with AI in the mix, and why building solid distribution channels is more important than ever. What I reall...