The Unscripted SEO Interview Podcast

In this episode of the Unscripted SEO podcast, host Jeremy Rivera interviews Katie Wagner, President & CEO of KWSM Digital Marketing Agency. They dive deep into the evolution of SEO, the importance of brand journalism, and how businesses can adapt to the changing digital landscape including AI overviews and LLM-based search. Guest Information Katie Wagner President & CEO, KWSM Digital Mark...

Host: Jeremy Rivera Guest: Virginia Elder, Owner of Podcast Abundance Topic: The evolution of SEO, podcast marketing strategy, and cross-channel content creation Episode Description In this in-depth conversation, Jeremy Rivera sits down with Virginia Elder, owner of Podcast Abundance, to explore how podcasting fits into modern SEO and content marketing strategies. They discuss the evolution from t...

Episode: Unscripted SEO Podcast Host: Jeremy Rivera - Unscripted Podcast Guest: Chris Turnbull, Founder of Catalyst Marketing Duration: ~45 minutes Episode Description Join Jeremy Rivera as he sits down with Chris Turnbull, founder of Catalyst Marketing, for an unfiltered discussion about how SEO has evolved over the past 13 years. From Google's monopolistic behavior to the rise of AI overviews, t...

Unscripted SEO Show Notes: Entity Optimization with Jason Barnard Episode Overview Jeremy Rivera interviews Jason Barnard of KaliCube about entity optimization, AI assistive engines, and the future of search. This conversation explores practical strategies for controlling your digital footprint and optimizing for modern search systems. Explore the COMPLETE Episode , and read the deep dive on SEO A...

Guest Information Daniel Horowitz Senior SEO Manager at Informatica Connect: LinkedIn Episode Summary Daniel Horowitz shares his decade-long journey in SEO, from agency-side link building campaigns to managing enterprise SEO at Informatica. We dive deep into the impact of Google's Helpful Content Update, the shift from traffic-focused to conversion-focused strategies, and practical tactics that st...

Summary In this UnscriptedSEO conversation, Jeremy Rivera and LinkedIn expert Daniel Alfon  discuss the often-overlooked potential of LinkedIn as a powerful SEO tool. They explore the evolution of social media, the importance of authority and identity on LinkedIn , and strategies for targeting the right audience. The discussion also covers the nuances of B2B versus B2C marketing, optimizing Linked...

Summary In this episode of the Unscripted SEO podcast , Keith Breseé hosts Paritosh Pareek and Anthony Prichard from WP Sprints to discuss the critical aspects of SEO, particularly focusing on technical SEO and video strategies for local businesses. They explore the importance of optimizing video content for search engines, common mistakes made in WordPress SEO, and the role of AI in content creat...

Host: Jeremy Rivera - Founder, SEO Arcade Guest: Melissa Popp - Founder, Rickety Roo | @poppupwriter Episode Length: 60 minutes Episode Overview In this deep-dive conversation, Jeremy Rivera and Melissa Popp explore the seismic shifts happening in SEO and digital marketing. From AI overviews decimating organic click-through rates to the fundamental question of whether SEO as we know it still exist...

Summary In this episode, Jeremy Rivera interviews Chuck McHenry, who shares his extensive journey in the marketing and SEO industry. Chuck discusses the evolution of SEO, the importance of location pages, and how AI and LLMs are changing the landscape of digital marketing. He emphasizes the significance of social media in local services and the need for marketers to diversify their strategies to s...

In this fascinating conversation, Jeremy Rivera sits down with Justin Oberman, a seasoned advertising professional turned modern publicist, to explore how the attention economy is reshaping digital marketing. Justin shares his journey from running a seven-figure agency to becoming a specialist in "manufacturing attention" for clients in the advertising and marketing space. The discussion covers th...

Join us as we dive into the world of SEO with Jason Berkowitz , founder and SEO director of Break the Web . In this episode, your Cookeville SEO expert , Jeremy Rivera explores the evolving landscape of SEO, the challenges posed by search engines, and the importance of collaboration between marketing and SEO teams. Key Topics Discussed: The current state of SEO and its transformation over the year...

Host: Jeremy Rivera Guest: Ryan Jones, Marketing Manager at SEO Testing About the Host Jeremy Rivera is an SEO expert and podcast host who helps businesses navigate the evolving landscape of search engine optimization. Connect with Jeremy: Unscripted SEO Podcast SEO Arcade - White Label Podcast Content Marketing Agency Personal Website About the Guest Ryan Jones is the Marketing Manager at SEO Tes...

In this conversation, Jeremy Rivera  with his podcast based content marketing experience and Marisa Cali  and her event marketing experience, explore the evolving landscape of event marketing , emphasizing the importance of personal branding and community engagement. Marisa shares insights on how to create meaningful experiences at events, the significance of aligning online presence with real-wor...

Summary In this episode of the Unscripted SEO Podcast , Keith Bresee and Anthony Prichard , a video marketing expert , discuss the intricacies of video SEO, emphasizing its importance in digital marketing. They explore strategies for optimizing video content for both Google and YouTube, the significance of engaging thumbnails, and the role of consistency in building an audience. Anthony shares pra...

  Guest: Nick Jane, CEO & Founder of Content Hurricane Host: Jeremy Rivera , Unscripted Podcast Episode Topic: AI-Powered Content Creation and SEO Strategy About the Guest Nick Jane brings a unique background combining Wall Street investment experience with tech entrepreneurship. After 10 years as a professional investor and leadership roles at companies generating over $100M in revenue, Nick...

Show Notes: Call the Damn Leads with Drewbie Wilson Unscripted SEO Podcast Episode Read the in-depth recap " Why 90% of Businesses Can't Convert Leads (And How to Fix It) " Episode Description Drewbie Wilson, the self-proclaimed "Meme Lord" and founder of Call the Damn Leads, joins Jeremy Rivera to discuss the massive disconnect between marketing and sales teams. From his tattooed knuckles to his...

Summary In this UnscriptedSEO conversation, Jeremy Rivera and Cauveé (also known as Cauvee) the " Inspiration Engineer® ” discuss the concept of personal branding, the importance of SEO, and the evolving landscape of marketing in the age of AI. Cauvee shares his journey as an 'Inspiration Engineer' and emphasizes the need for individuals to build their personal brands while navigating the complexi...

Host: Jeremy Rivera - Unscripted SEO Podcast Guest: Al Kushner - Author of "The LinkedIn Advantage" Website: linkedvantage.com Episode Overview LinkedIn expert Al Kushner shares 20+ years of experience on how to leverage LinkedIn for business growth, combining traditional networking strategies with modern AI tools. From profile optimization to video content creation, this episode covers everything...

In this conversation, Lisa Raehsler discusses the evolving landscape of PPC advertising , particularly in light of recent AI advancements. She emphasizes the importance of understanding user intent, the role of keywords and copy in targeting, and the foundational principles that underpin successful PPC campaigns. The discussion also touches on the interplay between paid and organic strategies, hig...

Steven Schneider - 10+ years in SEO, scaled affiliate portfolio to 40 sites and 1.4M ARR . Now helps B2B and SaaS CMOs leverage proven SEO strategies. Co-founder of TrioSEO. Key Topics Discussed The Calculator SEO Strategy Steven's latest focus: calculators and digital assets for driving meaningful leads through SEO, moving beyond traditional blog content strategies. Key Success Factors: Quality o...

SEO Agency Evolution: From Content Mills to Business Consultants Guest: Flynn Zaiger, Founder & CEO of Online Optimism Host: Jeremy Rivera, Unscripted Podcast Read the full detailed recap blogpost of the interview Key Takeaways Bottom Line Up Front: Modern SEO agencies must evolve beyond traditional tactics to become true business consultants who understand conversion funnels, sales processes,...

Summary In this UnscriptedSEO   conversation, Jeremy Rivera and Olesia Korobka , an SEO entrepreneur , discuss the evolving landscape of SEO in the context of AI advancements. Olesia shares her experiences working across various niches, emphasizing the importance of brand visibility and knowledge graphs. They explore the challenges of customer support in the age of AI, the potential future of webs...

In this episode, Jeremy Rivera interviews Darcy Sullivan from Propel Marketing and Design, focusing on the intricacies of local SEO, particularly for health and wellness businesses like chiropractors and physical therapists. They discuss the importance of niche specialization, effective content strategies, link building, and the role of AI in SEO practices. Darcy emphasizes the significance of mai...

In this episode of the Unscripted SEO Podcast, Jeremy Rivera interviews Melissa Popp, the content strategy director at Rickety Roo . They discuss Melissa's extensive experience in SEO and content marketing, particularly focusing on the challenges faced by small and medium-sized businesses in local SEO. The conversation delves into the evolving landscape of digital marketing, emphasizing the import...

  In this conversation, Jeremy Rivera and Daniel Horowitz discuss the evolution of SEO and link building in the context of AI advancements. Daniel shares his experiences transitioning from traditional link building to a more integrated approach that includes digital PR and enterprise SEO. They explore the importance of building topical authority, the challenges posed by AI in search, and the need...