The Unofficial Shopify Podcast

Ecom Businesses often rely on Customer Lifetime Value (CLTV) to stay profitable, but the correct formula can be hard to calculate. Fear not! Mr. Daniel McCarthy is here with his expertise in statistical methodology and contemporary empirical marketing problems - which he published extensively on – ready to share why CLTV needs special attention from businesses and how they should go about doing it...

Tune into The Unofficial Shopify Podcast for all the goods on the biggest updates and features coming to Shopify. From one-page checkout to AI integration to quality of life improvements, they'll tell you which ones are worth paying attention to stay ahead of the competition. Checkout Enhancements & One Page Option Shop Promise & Expected Delivery Dates AI-integrated Shopify Magic Meta Objects & Q...

Have you heard about the revolutionary Ponyback Hat? Tune in to this episode to hear from its founder, Stacey Keller, about the inspiration behind this innovative fashion accessory and how it went viral on social media. Building a successful business involves more than just having a great product idea – it requires navigating manufacturing and marketing challenges too. Discover how she turned her...

Sit down with YouTube content creator Dan Becker (AKA Disney Dan) to discuss the power of storytelling in content marketing, tips for creating engaging social media content, and how to build a strong personal brand that resonates with your audience. Whether you're just starting out or looking to take your content marketing strategy to the next level, this episode is packed with practical advice an...

Join us as we explore how Lume Cube became the leading brand in personal lighting for creators and innovators. Though COVID-19 hit them hard, their team was able to quickly adapt and increase demand for their products. By 2021, Lume Cube was reaching sales milestones of $5 million/month. Riley Stricklin, the Co-Founder & CEO behind this success story joins us on this episode to discuss how they in...

Creating Shopify landing pages is essential to success as an online store. In this episode, you'll learn how to create pages that look great and help you boost your return on advertising spend (ROAS). You can only tweak ad creative in Business Manager for so long before you're rearranging deck chairs on the titanic. Landing pages are key - today we've got someone who's built 300 of them and he's g...

"Twitter is like the sweatpants of social media." Twitter can be a powerful tool for entrepreneurs, but not in the same way as other social media platforms. In this episode, you'll hear how to grow your network and make the most of Twitter's potential as an entrepreneur. We're joined by JK Molina. After successfully exiting his SaaS Tweet Hunter for $1.4 million dollars, he now coaches people on h...

Get your creative juices flowing this week on The Unofficial Shopify Podcast with Jon Chase: master artist & online entrepreneur. From his roots with Famous Stars & Straps to becoming art director for HOONIGAN and now back selling art again with Shopify, Jon has an inspiring story about how he built a career out of creativity. Show Links jonchasestudios.com instagram.com/jchase7452 Sponsors Free 3...

In this AMA episode, we're tackling your listener questions. Learn our insights on ChatGPT and get an inside look at what questions you should be asking yourself come 2023. We'll also give tips on how window shoppers can join your email list as well as provide advice if you've been thinking about migrating from WordPress to Shopify. Plus- are Shopify Functions a yes or no for us? Tune-in this week...

Interview with Louis Marty, co-founder and CEO of Merci Handy. In this episode, Louis discusses his experience building and growing a successful eCommerce business overseas, before expanding into North America. He shares his journey from building a custom website and creating a viral video, to discovering Shopify and eventually making the switch. Louis also discusses the challenges he faced along...

"Personal branding leads the right people to you." This episode is all about PERSONAL BRANDING FOR ENTREPRENEURS. To discuss it, we're joined by Sigute Zitikyte. Sigute is a personal brand and business coach who believes that being multi passionate is your superpower. She's been doing this over a decade, helping mission driven companies, including Shopify, expand their reach through partnerships a...

In this episode, we discuss the subscription business model and how to make it successful on Shopify. Our guest is Andriy Rudnyk, founder of Good Subscription Agency, who shares his insights on common mistakes brands make with subscriptions, the difference between good and bad subscription strategies, and advanced tactics for boosting subscriber conversions and reducing churn. We also discuss the...

Our guest today acquired a business, grew it from $90,000 in sales to $2 million, and created a category selling luxury flasks in the process. We're joined by CEO of Jacob Bromwell, Sean Bandawat the world’s leading designer and manufacturer of luxury flasks and kitchenware, established in 1819. GUEST BIO: Sean Bandawat is a second generation entrepreneur and real estate investor. Mr. Bandawat emb...

We all love subscriptions, the allure of recurring predictable revenue is too hard to pass up. They're hard to get right. We need an experienced subscription veteran who's been there and can tell us what what works and what's a waste of time. John Roman, CEO of subscription box companies BattlBox and Carnivore Club, joins us to go deep on how to do subscriptions right. You'll hear: How to pitch ve...

Here's how I shop from a new brand. I see an ad on Facebook, I click through, if the site is on Shopify and looks legit, maybe I'll buy. When I do buy, I'm going to wait until I'm on my desktop so that I can use a browser extension to painlessly check for coupon codes and apply the best one. Every single time. The bigger the discount, the bigger the dopamine hit, the more likely I am to buy. That'...

"Business, like life, is about how you make people feel. It's that simple, and it's that hard." –Daniel Meyer Authenticity & community are buzzwords we here often when discussing brand marketing in 2022, but what does community look like? Caitlin Teed, a creative marketer who helped make Shopify's community what it is today, discusses her experience with community-building and her career in eComme...

In 2016, Facebook opened up messenger bots. And in 2017, it felt like we hit peak chat bots. We didnt hear about them as much in 2019, but that doesnt mean they ever went away, and now there is a resurgence of chat bots. I love automation and AI, so let's revisit chat bots! At the very least, you’ll benefit from this talk if you want to use Instagram to get more sales. At the most, you’ll learn ho...

"Which theme should I use for a store that sells..." is a common question from Shopify merchants. With 97 themes currently in the Shopify Theme Store, thousands mores floating around the web, and very few of them made to the same standard, what's the right answer? How do you go about picking a theme? What about custom themes? That adds infinite variability. To discuss it, we're joined by Cofounder...

The great lockdown of 2020 seems like a lifetime ago. At that time, a lot of took on hobbies. Some of us baked. I made a lot of homemade pizza. Today's guest also picked up a pandemic hobby, and then, unlike my homemade pizza, she turned it from a passion to a business. Talia Boone, founder of Postal Petals, a store that sells “do it yourself” flower arrangements shares her journey from sports mar...

Made with Local started as a simple farmer’s market table and is now a B-Corp certified food provider available at stores across Canada–but it’s still baked at home (that is Dartmouth, Nova Scotia!), by locals with local ingredients. Founder & CEO Sheena Russell is on a mission to inspire mindfulness and conscious consumption through community connection, storytelling, and food. A Certified B Corp...

This episode is also available on YouTube: youtu.be/eyGIORYpio4 Before Harley Finkelstein was President of Shopify, he was one of their first customers, selling t-shirts on a Shopify store sixteen years ago. In 2010, he joined the company as a "jack of all trades" and now serves as its president. Today, Shopify as a platform is the second largest online retailer in the U.S., and Harley is once aga...

Ecommerce Fuel community leader Andrew Youderian joins us to discuss the results of his 2022 ecommerce trends report gathered directly from store owners like you. We'll give you a unique, detailed look at what trends are shaping the eCommerce landscape and, ultimately, your business. GUEST BIO: Andrew Youderian is the Founder of eCommerceFuel, a community for 7- and 8-figure brand owners. I'm a me...

How a 12-month-old platform, Bounty, is merging influencers and loyalty for efficient customer acquisition GUEST BIO: Abe started Bounty in November 2021 following Apple’s iOS 14.5 privacy updates that turned the advertising industry upside down. He previously co-founded two direct to consumer brands, but due to the product categories, couldn’t run Facebook ads. Instead, he focused on working with...

This panel was originally recorded live during Commerce Accel 2022, and is syndicated on The Unofficial Shopify Podcast with permission from conference organizer Kunle Campbell. We find ourselves in a challenging retail and economic environment this year, the stakes have never been higher, and consumer psychology and behavior is adjusting rapidly to new market realities. Throughout the next 40 min...

The 9th installment of our popular AMA series. In this Ask Me Anything episode sourced from our listeners, we discuss... Free resources to get you prepped for BFCM App recommendations for promos Plus data, design, and business decisions.