The Unofficial Shopify Podcast

Today, we step into the world of Adama Nesil, the creator of Candy Hackers. In a landscape dominated by sugary, processed treats, Adama has managed to carve a niche with gluten-free and dairy-free candies. But this is more than a story of culinary innovation. It’s about how a mother turned dietary restrictions into an advantage, capturing not just the palate but also the imagination of her audienc...

Also on YouTube: youtu.be/LZlbfPiEYYY This week, Kurt and Paul tackle a series of questions from real Shopify merchants. The specter of Black Friday is upon us, but the message is clear: prepare, don't panic. The conversation shifts to the pros and cons of one-page checkouts and dives deep into the world of Google Analytics. If you're an international seller, the topic of duties and taxes will be...

Jessie Healy Spent $20 Million on Digital ads, Here's What's Working In 2023 Sit down with Jessie Healy, a digital advertising veteran with a focus on e-commerce. Jessie, whose agency oversees $20 million in digital advertising, discusses the subtle art of crafting an ad that resonates. She also offers a nuanced perspective on the role of algorithms, the pitfalls of over-optimization, and why a on...

In today's episode, we meet Amy Tucker, the founder of Salty Britches, a skin care line. Amy begins her journey with a straightforward aim: to make her son's ocean trips enjoyable and chafe-free. As we follow her from her kitchen to scaling challenges and Shopify dashboards, we see how solving a simple problem can take unexpected turns. Fast forward, and she's navigating the complexities of co-pac...

What's behind the profit margin? Kurt Elster and Thomas Gleeson take a reflective look at e-commerce, dissecting common mistakes and revealing the path to understanding real profits. It's a conversation about numbers, but also about strategy, innovation, and the road to success. A must-listen for those seeking clarity on calculating profits. Show Links Store Hero - Unofficial Shopify Podcast liste...

Today on the show, a deep dive into the ever-evolving world of chatbots. Kurt Elster sits down with Liziana Carter, navigating through the winding lanes of ManyChat's storied past, from its 24-hour glory days to its more restrained present. But beyond the tech, there's a bigger question: In a world racing towards automation, where does the human touch fit? And how do you strike the balance between...

See it on YouTube: youtu.be/cQXHEJOPgfc Ever wondered how an accidental idea can morph into a thriving business? To find out, we're thrilled to have Braxton Manley, the innovative founder of Braxley Bands, sharing his entrepreneurial journey with us today. Braxton unfolds his unique journey from repurposing socks into Apple watch bands to establishing a successful DTC brand. He delves into his evo...

Also on YouTube:  https://youtu.be/ioGVduoPnPM Every six months, like clockwork, Shopify unveils its latest offerings. This summer's Shopify Edition is here, brimming with innovative features designed to help businesses of all sizes thrive. Join us as we unpack the contents of the latest Shopify Edition, a biannual event that showcases Shopify's latest and greatest features. We'll discuss how Shop...

Ever wondered how to make the most of influencer partnerships without breaking the bank? Tomer Hen, founder of Switch Supplements and a recognized Forbes 30 Under 30 entrepreneur, has the answers. Uncover the power of product seeding and how to build authentic partnerships with influencers, even on a budget. Learn the art of engaging influencers with value-driven offerings, rather than cash paymen...

Video interview on YouTube: https://youtu.be/ISSTJFIUd8w Get ready to unlock the secrets of pricing optimization with data enthusiast and serial entrepreneur, Byron Myers. This episode delves into Byron's journey to transform e-commerce businesses by harnessing the power of data-driven pricing strategies. From understanding price elasticity to navigating segmented pricing, Byron lays out the steps...

YouTube: https://youtu.be/rM2dQwDZe5U We talk with Jack Oswald, a former professional tennis player turned entrepreneur. Oswald speaks candidly about designing a better sports bag, leveraging customer feedback and in-person interactions to improve the product. He highlights the effectiveness of short story videos, quizzes, and personal customer interactions in driving sales. This episode is a must...

Youtube Interview: https://youtu.be/ZOxFs99yHuA Ever wondered how to grow a niche brand into a global force? On this episode of The Unofficial Shopify Podcast, we hear from Andris Zemmers, marketing director at JZ Microphones about the success their high-ticket product lines have seen in 10 countries. Dive into the strategies that drove JZ's growth - from lead magnets to audience targeting, email...

Jump into the sea of subscription apps with the guidance of our guest Andriy Rudnyk. He breaks down the common mistakes when picking an app and forecasts the future of subscription apps. Plus, discover his number one advice for growing your subscription business – it’s all about your most valuable subscribers. Tune in and boost your business strategy. In this episode, we'll cover: Picking the righ...

One life-changing realization transformed him from a SpaceX employee to a pioneering entrepreneur… We have Dylan Menter, the brain behind Bear Balanced and the world's first Creatine gummies, on The Unofficial Shopify Podcast this week. Dylan recounts his unusual path to entrepreneurship, highlighting how determination and self-teaching led to the mastery of Google Ads. He also provides valuable i...

Delve into the world of Kickstarter and learn how Shopify merchants can use it to launch products and build an audience. Khierstyn Ross, Chief Brand Builder at Launch and Scale, joins us to explain... TIMESTAMPS [00:03:40] Kickstarter: Crowdfunding for new product inventory. [00:07:06] Knockoffs are a real online threat. [00:12:49] Kickstarter helps launch and boost audience reach. [00:16:50] Stor...

Join us on The Unofficial Shopify Podcast as eCommerce accounting expert Wayne Richard shares financial strategies for Shopify store owners. Learn common mistakes, efficiency metrics, sales tax nexus complexities, and money-saving tips. Wayne also advises on choosing the right accountant and emphasizes the importance of setting aside profits for unforeseen expenses. Supercharge your store's financ...

Entrepreneur Nick Mertz on Challenges of E-commerce, In-House Operations, and Hiring the Right People. Today's episode of The Unofficial Shopify Podcast brings you Nick Mertz, the reclusive yet unstoppable e-commerce juggernaut behind $100 million in revenue. This unstoppable entrepreneur has generated over $100 million in revenue with ventures like Rugged Apparel, Adam's Polishes, and Pins & Aces...

We discuss a range of topics from technical problem-solving to the impact of AI and automation. We explore how to enhance your ecommerce business with alternative strategies such as live shopping, and Shopify's new performance-boosting URL change. We also dive into the use of Chat GPT for writing and the importance of domain names in the present-day landscape. Tune in to gain insights on how to im...

Explore the world of subscription models and their potential pitfalls. From losing profits from your best customers switching to the subscription model to ensuring that customers are not abusing the service, we discuss how experimentation and testing is needed to find the ideal customer and mitigate these risks. We also look at how retention strategies, market research, and ease of cancellations p...

Get ready to put on your lab coat and nerd out with the founder and CEO of Genius Lab Gear, Derek Miller, on The Unofficial Shopify Podcast. Derek spills the beans on his journey from making stickers to creating the world's best lab coat. But that's not all - he's taking a unique approach to launching his latest product by crowdsourcing the design and crowdfunding the manufacturing of lab coats wi...

On this episode of The Unofficial Shopify Podcast, Kurt Elster speaks to Jeremy Bradley, the founder of Happy Bulge Swim Co. Jeremy started his company in April 2019 and by August 2020 was pivoting to e-commerce due to global shutdowns cancelling events. With tongue-in-cheek puns and wordplay, Jeremy recounts his journey from radio host in Hollywood, to bestselling author, and now successful cloth...

Join host Kurt Elster and his guest, Dr. Patrick Rynne, for an episode of The Unofficial Shopify Podcast. Dr. Rynne is the founder of Waterlust—a brand that creates “advocate apparel” like UV-protective leggings and rash guards. Plus, their collaboration with SpongeBob SquarePants celebrates Paramount's sustainability efforts while honoring Stephen Hillenberg’s legacy as a marine science educator....

Listen in as Kurt Elster catches up with Brian De Groodt about his inspiring journey creating an innovative line of personalized custom cycling components for cyclists all around the world. Hear the story of how Dispatch was born after an investment in a bicycle frame manufacturer (Siren Bicycles) and get tips on key strategies that this solo founder uses. Show Links dispatch.bike use code TECHNAS...

Sit down with Erica Rankin, the founder and CEO of Bro Dough, a plant-based, protein-infused, edible cookie dough company based out of Canada. Erica shares her journey from launching Bro Dough in 2019 to growing her following across multiple platforms to over 260K. As a successful ecommerce entrepreneur and digital marketing expert, Erica also offers insights into navigating food manufacturing cha...

In this episode, we discuss how to unlock lower acquisition costs, retention, and profitability by captivating the right type of customers. Scott Cunningham shares his five-part offer stack formula for Shopify merchants. Learn how to understand your customer, use hooks to grab attention, create a relatable narrative, differentiate with brand attributes, and craft a value proposition that converts...