The Unlock with Oliver Bruce

Stop trying to make one perfect ad. The brands winning on paid social are building a machine that makes 50 or 100 good videos and letting the data decide what scales. In this episode of The Unlock, Oliver Bruce breaks down why the old model of one big hero ad is dying, how AI tools like Opus Clips have changed the economics of creative production, and the exact testing framework for deploying high...

Treat YouTube as your most powerful evergreen sales asset, not an entertainment channel, and it becomes a discovery engine that generates high intent leads on autopilot. In this episode of The Unlock, Oliver Bruce breaks down why YouTube is the most underused channel for B2B and high ticket B2C sales, and how to turn it into a revenue generating asset using a simple four step playbook. YouTube is...

Oliver Bruce breaks down the biggest shift in marketing since the internet: you are no longer writing only for humans. You are also writing for AI agents. Google crawlers, ChatGPT web readers, Perplexity indexing systems and autonomous procurement bots that research vendors before a human is ever involved. The problem is these two audiences want opposite things. Humans buy on emotion. They respond...

Oliver Bruce breaks down the real difference between SEO, AEO and GEO: search engine optimisation, answer engine optimisation and generative engine optimisation. Most marketers and most agencies treat these as the same thing with different names. They are not. They work on different surfaces, need different strategies and are measured with completely different KPIs. The stakes are simple. In the f...

If you are a founder preparing to raise capital, this episode is a practical guide to getting investor-ready before you ever walk into the room. Oliver Bruce sits down with Connor Wells, founder of Caplia. Connor spent eight years inside one of the world's largest beauty businesses, moved into engineering-led innovation at Dyson, then ran PrimeTime as MD before building Caplia to fix the problem t...

How to turn one 20 minute recording into 100 pieces of content that actually cut through. Content is king. Distribution is the kingdom. But volume only works when it stays engaging and native to each channel. In this episode of The Unlock, Oliver Bruce walks founders and business owners through the exact versioning workflow that takes you from producing no content to producing volume content that...

AI agents only work when you build them with a clear framework. This episode gives founders, CMOs and business owners the exact process, tested over six months, for shipping agents that actually do the job. Oliver walks through the Three Ps Framework : Purpose, Product, Prompt. Define the purpose of the agent. Shape it into a product you could explain to a client. Write the prompt that briefs the...

Most founders think you need funding to build something worth selling. Oliver Bruce just proved otherwise. In this episode of The Unlock, the tables turn. Oliver is interviewed by Bruno Artis, content lead at sponsor Incard, on the full arc of Pinpoint Media. From a £50 gym video shot at college, to a multimillion pound agency, to the exit signed on 23 December 2025. No funding. No backing. Just a...

From rock and roll stage designer, to opening a million pound restaurant on credit, to sitting on the original Dragons' Den panel, and now launching his memoir Yo Man at 74. Simon Woodroffe  operating principle is simple. Say Yes first, figure out how to deliver second. He also breaks down the Three Fs funding model: friends, family and fools. Why he put 100 percent of his own money on the line be...

Oliver Bruce sits down with Callum Woodcock, founder and CEO of WineFi, to unpack how he turned a Wix landing page and a LinkedIn post into a venture-backed fine wine investment business. Callum walks through the real numbers. £470k raised at pre-seed. £1.5m pre-money valuation. A seed round closed off the back of ten-minute investor calls. He shares why he treated WineFi like an FCA regulated bus...

Oliver unpacks what actually makes an agency acquirable, why retained revenue shifts your valuation, and how he now thinks about AI agents, creative at volume and the skills that will still matter in five years. The through line: founders who use AI will replace those who don't , but empathy, taste and judgement stay human. Key topics covered: What made PinPoint Media acquirable and the role of re...

If you are creating content but not learning from it, you are leaving money on the table. Every post you publish is a question you are asking your market, and the answers are already there if you know where to look. In this episode, Oliver Bruce breaks down why content is the most powerful and most overlooked form of market research available to entrepreneurs today. He explains why most founders g...

While most entrepreneurs are fighting for attention on Instagram, TikTok and X, LinkedIn has quietly become the single most underused sales and branding platform on the internet. In this episode, Oliver Bruce breaks down why LinkedIn is a genuine cheat code for entrepreneurs in 2026, how a brand new AI system called 360 Brew has completely rewritten the algorithm, and exactly how to start using th...

What if the next unfair advantage in business wasn’t more budget, more people, or more content, but understanding how AI decides who to recommend? In this episode, Oliver Bruce breaks down the five-step framework behind GEO: Generative Engine Optimisation,  the new discipline helping businesses show up in answers from ChatGPT, Perplexity, Google AI Overviews, Claude and other AI search tools. Sear...

This episode explores how to create higher-quality leads , improve landing page performance , reduce hesitation in the buying journey and build flows that are easier to scale. Oliver also touches on ICP clarity, pre-qualifying prospects through ad creative, simplifying forms, and creating a customer journey that feels obvious from first click to final action. Oliver Bruce breaks down why broad mes...

If you are trying to grow a direct-to-consumer business with limited cash, this episode is a practical blueprint for doing exactly that. Oliver Bruce breaks down the COPPER Framework a simple but powerful growth model for founders who have already built the product, launched the Shopify store and now need traction without burning through budget. It is honest, actionable and built for real-world op...

In this episode, Oliver breaks down the realities of scaling Meta ads, when to push harder, when to pull back, and how to avoid the costly mistakes many founders make (including his own). Oliver dives into how to identify winning creative, refine your CTA, and choose the right attribution window, all while protecting your budget and managing burn effectively. Expect practical, actionable insights...

Louise Hill is the co-founder and Chief Operating Officer of GoHenry, a groundbreaking financial education app and prepaid debit card designed to empower kids and teens with essential money skills. Launched in 2012 after Louise spotted a gap in children’s understanding of digital spending, GoHenry now supports over 2 million users across the UK, US, and Europe. With a background in e-commerce and...

In this episode, we sit down with Lucas London , the dynamic founder and CEO of Lick , the brand that’s shaking up the outdated world of home decor and paint. From launching during a pandemic to building a purpose-driven business that champions sustainability and customer empowerment, Lucas shares the bold vision behind Lick’s rise—and what it takes to disrupt a centuries-old industry. We dive int...

Tugce Bulut is a distinguished entrepreneur and data expert, renowned for her contributions to the fields of artificial intelligence and consumer intelligence. She is the co-founder and CEO of Eloquent AI, a company dedicated to advancing AI technologies to revolutionise human-computer interactions. ​ Prior to her role at Eloquent AI, Bulut founded Streetbees in 2015, serving as its CEO. Streetbee...

In this episode, we sit down with Sokratis Papafloratos, a seasoned entrepreneur and angel investor renowned for his significant contributions to the tech and digital health sectors.  Sokratis's journey began with an academic foundation in electronic engineering from the University of York, followed by a master's in information processing from King's College London. He commenced his career at Voda...

James Griffith, CEO and co-founder of Mous—a tech accessories brand renowned for its innovative approach to product design. Founded in 2014, Mous emerged from a desire to revolutionise the tech accessories market by offering products that seamlessly blend functionality, performance, and style. Under James's leadership, the company has grown exponentially, captivating a global audience with its com...

​George Taylor is the visionary founder and CEO of Frive, formerly known as Lions Prep, the UK's leading chef-cooked meal plan service. Established in December 2016, Frive has delivered over seven million meals, evolving from a brand initially catering to gym-goers and fitness enthusiasts to one that appeals to a broader audience seeking convenient, nutritious meal options. ​ Under George's leader...

Co-founder of Misfits Henry hasn't always been an entrepreneur, in fact in a previous life he worked for Aston Martin, so why the jump into entrepreneurship? From a passion for fitness Henry and his co-founder forged a career in the indulgent protein market but nearly lost it all when focusing exclusively on female only nutrition. A quick pivot in 2020 saw Misfits re-strategi​s​e and refocus and i...

Marietta Hickman recently founded Cheeky Nibbl​e whilsy working out of a disused RAF hanger​. UK Young Innovator of the year winner, Marietta​ produc​es​ her delicious​ handmade cereal with little more than an idea, a big bowl and spoonfuls of passion! ​Marietta admits "this is ​the first time in my life I have not been bored​!​" So, how difficult is it as a solo, female entrepreneur with autism a...