The Unity Rock Podcast

In this episode, Clayton sits down with Anne Shoolcraft, EOS Implementer and former integrator, who stepped into the integrator seat in 2012 when her husband's IT company needed someone to plug the gaps fast. A former software engineer with no business background, Anne read Traction and had a lightning-bolt moment. She and her husband ran the classic visionary/integrator playbook, turned the c...

In this episode, Clayton sits down with Stefani Calvano-Schwartz, EOS Implementer, leadership coach, and facilitator with over 20 years of experience helping organizations grow through strong leadership and healthy culture. Stefani shares one of the most unexpected origin stories on the show: she started as a part-time bookkeeper who used to schedule her days around avoiding the owner, and worked...

In this episode, Clayton sits down with Greg Giniel, EOS Implementer and founder of Directed Ascent, who brings years of hands-on experience building his own businesses before helping leadership teams across the US get clear, aligned, and moving. A self-described all-gas-no-brakes visionary with a Kolbe of 3-3-9-3, Greg shares how EOS helped him understand exactly who he was, and why his team laug...

In this episode, Clayton sits down with Derek Fredrickson, founder and CEO of The COO Solution, a fractional COO firm working with 7- and 8-figure founders. With over 16 years as a chief operating officer and second in command, including running operations for his wife's coaching business as she scaled it to multiple seven figures, Derek has spent his career at the intersection of operational...

In this episode, Clayton sits down with Aaron Garcia, EOS Implementer from Texas, who spent over 11 years helping scale a managed service provider from 5 employees and half a million in revenue to a team of 55 doing over $11 million. Aaron shares how a buddy handing him a copy of Get a Grip set off a journey that would reshape everything about how he led, and why hiring an implementer after years...

In this episode, Clayton sits down with Kirsten Smith, Certified EOS Implementer, Business Coach, and co-founder of Beacon & Blade, who has logged over 400 full-day EOS sessions helping companies build strong Visionary/Integrator partnerships. Kirsten gets real about her own surprising identity shift — spending years dead sure she was purely an integrator, only for a group of trusted women to...

In this episode, Clayton sits down with John Ward, Expert EOS Implementer from Orlando who has helped over 70 business owners and their leadership teams achieve results. John shares his journey as an integrator in his previous business, including the "passionate emotional debates" he had with his visionary partner before they learned to work together—and why that relationship could have been "dead...

In this episode, Clayton sits down with Aaron Purkeypile, an EOS Implementer from South Dakota who coaches, facilitates, and teaches people to operate at their highest potential. Aaron shares his unique story of being a visionary sitting in an integrator seat, working with a visionary who had more of an integrator mind and why it worked beautifully to grow revenue 30% year over year for two years...

In this episode, Clayton sits down with Bob Shenefelt (Coach Bob), author of "Unscatter the Chatter," leader of The Visionary Forum and Summit, and longtime friend of Gino Wickman. Bob shares the raw story of his transformation from chaos-creating hero to freed-up visionary, including the moment his team said "we don't want you doing all the stuff you were doing before" when he returned from deali...

In this episode, Clayton sits down with Forrest Derr, Fractional Integrator and COO from Fairhope, Alabama. Forrest shares his journey from having Traction thrown on his desk by his boss to becoming a high-scoring integrator (94!) who now helps companies between $2 million and $50 million get their operations in order. After five years as a full-time integrator and another 15 months at a landscapi...

In this episode, Clayton sits down with Jill Young, EOS Implementer, author of The Advantage Series, and creator of Coaching Magic. Jill shares the story of how her leadership team staged a three-minute intervention during an IDS meeting, telling her "No, no, no—you're not the integrator, you're the visionary," a shift that became a "10x move" for both her and the firm. Jill discusses the two extr...

In this episode, Clayton sits down with Darin Williamson, Certified EOS Implementer and Exit Plan Quarterback from South Dakota. Darin shares his journey from being a 21-year-old walking into a bank asking for a quarter million dollars (with zero projections) to building multiple companies that employed half his small town—all while living in complete chaos until his key employee gave him an ultim...

In this episode, Clayton sits down with Benj Miller, founder of System & Soul and author of "Renegades." Benj shares the dramatic moment that changed everything: sitting in a beautiful atrium, spilling his guts about everything going wrong, when his coach asked, "Do you think you were created to run this business?" That question led him to walk back to his office, put his keys on Jason's desk,...

In this episode, Clayton sits down with Beth Fahey, Expert EOS Implementer, co-author of ROLLOUT: Get Your Entire Team Running on EOS to Achieve Your Vision, and co-creator of the Great Boss Workshop. Beth shares her unique perspective as someone who scored a rare 92 in visionary and 89 in integrator on the Crystallizer assessment, giving her insight into both sides of the relationship. Beth share...

In this episode, Clayton sits down with Ken DeWitt, Expert EOS Implementer and founder of DeWitt LLC from Tuscaloosa, Alabama. Ken shares the humbling story of how he discovered he was a visionary through the nickname "Hurricane Ken", complete with a flag system his terrified employees used to gauge his intensity. Ken opens up about the soul-crushing moment a workplace psychologist told him "your...

In this episode, Clayton sits down with Jonathan Reynolds, founder of Titus Talent and bestselling author of "Right Seats, Right People". Jonathan shares the remarkable story of how he discovered his role as a visionary through an unexpected partnership with his now-integrator, Scott—a relationship that started with a complete role reversal. Jonathan opens up about the challenge of keeping ego in...

The Unity Rock Podcast brings you real conversations with visionaries and integrators in the EOS community. Hosted by Clayton Stenson, The Unity Guide , each episode explores vision, people, and the strategies that turn ideas into impact. Subscribe and let’s get into the conversation.