The Undeniable Leader with Rob Cressy

Where do we get the sports marketing news and information that we talk about on the podcast? Brian Cristiano and Rob Cressy give out some of their favorite resources. From time to time, when inspiration strikes us, we'll give some additional thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the...

How is it possible that no grocery store, brand, or experiential marketing company has created a campaign that mimics the old school TV show Supermarket Sweep? The digital engagement side combined with tons of fun would allow this to be a home run. Rob and Brian expand on this idea and dish about how this would all play out if they were the ones in charge. From time to time, when inspiration strik...

Tiger Woods returned to golf action for the first time in 15 months at the Hero World Challenge and coincidently the ratings soared. Brian Cristiano and Rob Cressy dish about Tiger Woods and what his return means for the sport of golf. What else can the sport do to better market the storylines of individual athletes? Do we think that Tiger Woods will ever win another Major? At the end Brian and Ro...

We love the GoPro brand. On the heels of refs wearing GoPros on their hats during the Big Ten Championship game, Brian Cristiano and Rob Cressy dish about their thoughts on the brand. Where is it heading? What are some GoPro tips for creators. From time to time, when inspiration strikes us, we'll give some additional thoughts about a topic. There is no script for this, we just let it rip, hav...

Off The Record: Fact About Me Of The DayThis is the story of why Rob Cressy created "Fact About Me Of The Day", which appears in his email signature and is also how we open every podcast episode. Rob has been doing this for almost 10 years and it's a business hack that has allowed him to build relationships better, show that he is not a robot, while also increasing the odds of closi...

Steve Overmyer, Sportscaster at WCBS in New York, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about what teams need to do to engage sports fans both in the arena and at home, plus what some of the biggest changes were for teams and broadcasts in 2016.Steve was part of episode 100, but only a portion of our conversation was published. Episode 118 is our conversation...

The only time anyone seems to care about commercials is during the Super Bowl. That's why Fox is able to get $5 million for a 30 second ad slot. For this upcoming Super Bowl, Fox is building out a live commercial concept. Brian Cristiano and Rob Cressy dish about what Fox's live Super Bowl commercial concept could look like. What sort of live commercials would make sense for brands? How...

Michael Ehrlich, Director of Public Relations for Adidas, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how Adidas chooses which platforms to engage their audience, surprises they’ve encountered in 2016 and what he'd like to see as a big win in 2017. Michael was part of episode 100, but only a portion of our conversation was published. Episode 116 is our co...

Everyone wants to get a piece of the Chicago Cubs winning the World Series, and State Farm is the latest to step up to the plate by sponsoring the Cubs World Series Trophy Tour. Brian Cristiano and Rob Cressy dish about whether State Farm sponsoring the Cubs World Series Trophy Tour makes sense or if it’s just a branding play? How much does State Farm get from having their logo included on picture...