The Undeniable Leader with Rob Cressy

Dave Lang, Director of Digital Media for the Baltimore Ravens, joins Brian Cristiano and Rob Cressy to talk about the Ravens social media and content creation. How are they more like a news outlet than PR machine? Who are they competing against for attention (others teams or other Baltimore publishers)? Will the Ravens talk smack to the Steelers or other teams on social media? How do they break do...

Brian and Rob speak to the students of Dubuque University's Sports Management and Leadership classes giving some insights into the world of business. In this OTR focusing on being a leader, find out how Brian and Rob have constantly improved their leadership skills throughout their careers. Learn about the resources they have used and how there is not one definitive way in which to become a b...

Brian and Rob speak to the students of Dubuque University's Sports Management and Leadership classes giving some insights into the world of business. In this OTR focusing on the topic of Mentors, find out how Brian and Rob have utilized mentors in their own business lives.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & B...

When brands do major sponsorships with professional sports teams, how do they quantify the value in exposure they get when their logo is seen on TV? Jeff Katz, GM of Sponsorships at GumGum, joins Brian Cristiano and Rob Cressy to talk about the various ways that AI technology is being adopted into the sports marketing business, both on the sponsorship side and on the team side. Is it possible to t...

Tom Brady's agent Don Yee is one of several partners who are launching the Pacific Pro Football League. The league will launch in summer of 2018 with four teams, each playing eight games, roughly 50 players on their roster. What makes this league so unique and interesting is they want to be an alternative to playing college football by paying the players (roughly $50,000), and training them t...

Fox is selling digital only advertising packages for the Super Bowl for as much as $700,000 for a 30 second spot. While this is significantly cheaper than the $5 million that it would cost to run a TV ad, is it worth it to shell out this kind of coin just to be part of the Super Bowl. Brian Cristiano and Rob Cressy dish about if buying a digital only advertising package makes sense for advertisers...

The Dallas Cowboys lost to the Green Bay Packers in the Divisional Round of the NFL playoffs and one of the consequences of the loss was a decrease in ticket price for the Super Bowl. How much? 20%. Why? Because Dallas is only 4 hours away from Houston, where the Super Bowl is being played, on top of the Cowboys already being one of the most popular teams in the NFL. Brian Cristiano and Rob Cressy...

The Chargers are moving from San Diego to Los Angeles and as part of that transition they designed a new logo which caused a social media uproar because of how basic and awful it was. It was a blatant fusion of the Dodgers and Tampa Lightning logos. Brian Cristiano and Rob Cressy dish about if logos matter. What is the actual purpose of them (hint: $$$)? Why didn't the Los Angeles Chargers cr...

Following the Steelers playoff victory over the Chiefs, Antonio Brown went on Facebook live and broadcasted to the world what was going on in the locker room, including head coach Mike Tomlin's talk to the team, which wasn't supposed to be for public consumption. This has Antonio Brown trending everywhere and raises several questions that Brian Cristiano and Rob Cressy tackle. What does...

NBA commissioner, Adam Silver, says the league has its eye on speeding up the end of games, with a focus on retaining younger fans and their increasingly short attention spans. In a recent Rockets vs. Thunder matchup on TNT, it took nine minutes to play 24 seconds of game time. Brian Cristiano and Rob Cressy dish about whether or not a rule change to speed up the end of NBA games is too reactionar...

SportTechie held their inaugural event, "Exercise, Hydrate, Repeat, Personalize" - The Future of Sports Personalization and Performance, in NYC last week and Brian Cristiano was in attendance for the panel discussions and presentations. He shares with Rob Cressy some of the best takeaways from the event, which includes thoughts on Gatorade's GX Fuel Customization, Bedgear, and Pelot...

Twitter just doesn't get it. A recent Digiday article talks about how there is a product in testing that'll allows brands to break down their streams into three distinct sections, essentially turning the profile pages into a customer service platform. Brian Cristiano and Rob Cressy dish about why this is a completely uninspiring idea by Twitter. Sure it's nice that brands can use fe...

Adam Silver is a forward thinking commissioner and has the NBA primed for future success thanks to his understanding of consumption habits and the digital and social world we live in. Brian Cristiano and Rob Cressy dish about Adam Silver's talk at CES 2017 where predicts how we will watch basketball in 5 years. What does the future hold for how fans will interact with their phones while at NB...

For the College Football National Championship ESPN had a Megacast where there were 11 different ways that you could consume content related to the game. Brian Cristiano and Rob Cressy dish about what each of them were, what the amount of viewing options says about our consumption habits and ESPN's creative thinking, plus what ESPN could have done better. At the end Brian and Rob give actiona...

Jerome Hiquet - Chief Marketing Officer at Tough Mudder Inc, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how Tough Mudder has grown into a truly global sensation, all of the different brands/products which make up Tough Mudder, Inc and how each one ladders up to Tough Mudder's core values. They discuss what makes Tough Mudder unique from competitor brands...

We have seen a noticeable shift in our consumption and usage of Instagram over Snapchat. Brian Cristiano and Rob Cressy dish about why that is and where their attention is going. What is Instagram doing better than Snapchat? Is Snapchat just a creative platform? From time to time, when inspiration strikes us, we'll give some addition thoughts about a topic. There is no script for this, we jus...

On New Years Eve Rob ran a Snapchat Geofilter that spanned 6 bars over 5 hours for only $5. The results came to $0.08 per action. Brian Cristiano and Rob Cressy dish about the viability of Snapchat Geofilters and if brands should be running them 24/7 at their location. From time to time, when inspiration strikes us, we'll give some addition thoughts about a topic. There is no script for this,...

Anthony Caponiti, CEO at Hashtag Sports, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about consumer habits, cord cutting, and why more brands and leagues should start collaborating. Anthony was part of episode 100, but only a portion of our conversation was published. Episode 124 is our conversation in its entirety. - In each episode of The Sports Marketing Huddle,...

The 2017 Consumer Electronics Show (CES) is going down in Las Vegas and it is popping off. Brian Cristiano is on location and decided to give Rob Cressy a call to share his thoughts and experience, plus give us an inside look into everything that's going down. Who are the sports brands that are standing out? What is the atmosphere and scene like? What has his business development approach bee...

Amanda Nunes knocked out Ronda Rousey in the first round of UFC 207, which was her second consecutive knockout defeat to date. Brian Cristiano and Rob Cressy dish about what impact the loss has on Ronda Rousey's marketability, the viability of the women's division in the UFC, and the overall impact of this loss on the UFC, which recently sold for $4 billion. What's up with Rousey sk...

Nic Darling, EVP of Major League Ultimate, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about growing a sports league, evaluating new opportunities, and what 2017 looks like for the league. Nic was part of episode 100, but only a portion of our conversation was published. Episode 122 is our conversation in its entirety. - In each episode of The Sports Marketing Huddl...

For the upcoming College Football National Championship game between Alabama & Clemson, the College Football playoff announced a bevy of social and digital initiatives to increase the fan experience and engagement. Brian Cristiano and Rob Cressy dish about these initiatives, which include an emoji keyboard, custom Twitter hashtags, CFP Gameday, an Augmented Reality Trophy Experience, and Socia...

Mark Burns, Senior Writer for Sport Techie, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about the growth and sustainability of eSports, brands that are doing things well, and trends he’s keeping an eye out for in 2017. Mark was part of episode 100, but only a portion of our conversation was published. Episode 120 is our conversation in its entirety. - In each episod...

Twitter pulling the plug on Vine got Brian Cristiano and Rob Cressy ranting about the current state of Twitter. From time to time, when inspiration strikes us, we'll give some additional thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the record).- In each episode of The Sports Marketing Huddl...

As hard as it is to believe, there are actually major brands out there that still don't use social media. Absurd, we know. These are the same brands that will spend millions of dollars on creating videos, but spend no money on distributing them. Brian and Rob go off on how asinine this is and why they just disagree. From time to time, when inspiration strikes us, we'll give some addition...