The Unapologetic Entrepreneur

So you want to grow (or start!) your yoga business but all the business advice seems “too corporate” for you. What about looking inward to find answers? This week on the podcast, Allie Van Fossen, shares how she’s done this and grown her business to multiple 6-figures and is well on her way to 7-figures this year. Get ready to be inspired! Show notes available with all links mentioned here: https:...

Maybe you were told in YTT that you would be a business owner as a yoga teacher but maybe not. Either way, it’s a tough role to step into so this episode is here to inspire you. In this episode a yoga teacher, Manu Molina de la Torrev, shares how he learned how to step into the role of CEO of his yoga business and to truly embrace the idea of being an entrepreneur AND a yoga teacher. Show notes av...

So you know that if you had a freebie it would help you grow your email list but the question really is -- what should your freebie be? It’s a tough one to figure out so I’ve come up with 2 questions that will guide you through choosing. In this replay of a live workshop I’ll share the questions and how to navigate them so you can finally make a decision about what your freebie can be. Show notes...

Curious about what “pr” or public relations is and how it can help your business? While it can seem overwhelming to get publicity for your yoga business it really can help and it can be as simple as guest blogging or being on a podcast. My guest, Cher Hale founded Ginko PR to help amplify the voices of underrepresented and marginalized groups and she’s sharing all the details today on how PR can h...

Looking to learn about your students AND grow your email list! One yoga teacher inside my Facebook Group shared a win about how she did this through a survey. Holly Tritt saw immediate results from the survey and the information she learned has now helped her not only grow her email list but also learn about what her students wanted so she’s creating offerings for them too. Show notes available wi...

As a yoga teacher you have a lot on your plate and sometimes it's important to give yourself permission to rest. My new friend Shailla Vaidya - a physician, yoga therapist and entrepreneur - shares how she does this in her busy life through the process of pacing, accepting, and surrendering. Show notes available with all links mentioned here: https://www.amandamckinney.com/podcast

Do you find yourself frustrated with social media? Does it feel like it’s not working for you? Often our expectations of what social media should do for our business is off and in this episode I’m sharing the only thing you need to remember when it comes to social media. Let’s jump in! Show notes available with all links mentioned here: https://www.amandamckinney.com/podcast

The health of your email list is a direct indication of the financial health of your yoga business. And I’m here to let you know that email marketing can be simple. In this episode I’m sharing how you can use email in a simple way to grow your yoga business. Let’s jump in! Show notes available with all links mentioned here: https://www.amandamckinney.com/podcast

It’s easy to think you have to have all the bells and whistles on your yoga business website but you really don’t. When it comes to what you actually need, there are just a few things. In this episode I share exactly what’s needed and what to include on those pages. Let’s jump in so you can build your yoga website today! Show notes available with all links mentioned here: https://www.amandamckinne...

If you’ve ever had a tough day and you’re feeling defeated, this is the episode for you my friend! I had one of those days where all the tech kicked my butt (all day!) and I wanted to share with you how I’m working through this, in real time. This episode was recorded after many tears were shed and it was 8:30pm and I was sitting in my closet recording. I wanted to share the real-moment, raw thoug...

If you’ve wondered “what should I post on social media” or “how can I get more people into my classes” then this is the episode for you! I know it can feel overwhelming to think about data and analytics but I’m sharing 3 data points (and where to find them!) that will help answer these questions. By knowing just a few numbers you can also know what to share in your marketing next week! Let’s dig i...

If you struggle with the idea of marketing your yoga business this episode is definitely going to help you! My guest, Ashley Zuberi is a yoga teacher who specializes in yoga philosophy and she has a way of connecting this with marketing her yoga business. She touches on specific areas of the yoga sutra that help her (and now you!) promote her yoga business. You’re going to learn a ton and be inspi...

Want to grow a YouTube channel? It’s time to get specific! In this episode I’m talking with Christine Jaureguiberry who struggled with the idea of niching down but she’s on the other side of that struggle and wanted to share the process with you. It’s possible to slowly transition to your specialty and learn along the way. We talk about niching down and how she grew to 10,000 subscribers on YouTub...

Do you find yourself saying “I’m busy” when someone asks you how you’re doing? If this is your auto-response it might be time to get on the other side of busy and this episode will help you get there. My guest, Shunta Grant helps us do this by sharing the 3 steps we can take and she shares her personal experience with this too. I guarantee you’ll walk away inspired after this episode! Show notes a...

Do you need to reset something? Whether it’s the reset of the new year, week, day or a goal you’re working on this episode’s for you. I’m sharing a 3-step process on how to reset - mindset, goals, and focus. Like we did as a kid with a “redo” you can reset these things too! Let’s do this! Show notes available with all links mentioned here: https://www.marketingyogawithconfidence.com/podcast

When’s your next vacation? I know 2020’s been a crazy year but did you even have a vacation planned before the pandemic hit (if you’re really being honest)? Vacations are critical to your business as an entrepreneur but it’s easy to discount them and not take time off. In this episode I’m sharing some hard facts about vacations as well as how you can take a vacation AND get paid even if you can’t...

Are you thinking about writing a book? Whether you’ve dreamt of it for years or it’s something that’s just now appealing to you, this episode’s for you because I interviewed yoga teacher and best-selling author, Barrie Risman. We talk about how she decided to self-publish her book and what marketing methods she used to help her make sales. Spoiler alert: a book tour was included (pre-Covid19 of co...

If you want to run a successful yoga business, that means a profitable yoga business and I’m sharing the #1 tool that will help you do this. Profit First by Mike Michalowicz will change the way you operate your business finances in an incredible way. Go buy or rent the book now and then listen to this episode to help you understand how to apply this to your yoga business. I can’t wait for you to i...

Are you thinking about running a yoga challenge to help you reach more students? Challenges are a great way to grow your business so I wanted to help you by outlining the steps to take to host an effective challenge. In this episode I share the step by step process but if you’re looking for all the templates to make it even easier, check out my Yoga Challenge In A Box! It includes everything you n...

Today’s episode it’s a peek inside one of my coffee and chat times with Megan Spears. As my dream student this is something we’ve done for years, we catch up over coffee and we wanted to share this with you. In this chat we talk about how to come back to marketing after taking a break and the phrase that drives us both nuts: “charge what you’re worth”. We would love to invite you to grab your favo...

Are you feeling burnt out from social media or marketing in general? You’re not alone because I hear this often and especially this year. Sometimes, you need to rest and step back from marketing. In this episode I’m sharing what it’s like to be in the different phases of business - Growth Phase and Maintenance Phase. We need both and I’m sharing tips on what they look like. Let’s dig in! Show note...

Are you curious about the idea of “launching”? Do you have the question “what is a launch?” I’m excited to say that this definition is included in this week's episode because I’m talking with a digital launch expert, Destinee Berman. A 7-figure launch strategist that is absolutely fantastic and you’re going to learn a ton in this episode. Grab your notebook and get ready to take notes! Show n...

Curious about how to make Black Friday/Small Business Tuesday/the holiday season in general effective as yoga teachers? I’ve got you covered in this episode! I’m sharing ideas that will help you grow your email list, revenue or both. Listen in, pick one and have fun promoting your fun holiday gift idea for your students. Show notes available with all links mentioned here: https://www.marketingyoga...

It’s that time of year again where we start to look ahead to the next year and what a year it’s been. If you’re listening/reading this in real time we just went through one crazy year. #2020 And I wanted to share with you the steps I take when planning for another year in business but it’s just a quick outline of these steps. If you want to get the nitty-gritty and awesome details for each step, S...

It’s Q&A time!!! Your questions answered about business and marketing in your yoga business. And I’m joined by private yoga teacher, Megan Spears, to get not only my marketing brain on the questions but also one of my students who’s implemented my advice in her business. We talk about YouTube, converting with sales and how long it takes to make money in your yoga business. Let’s dive in! Show...