The Unapologetic Entrepreneur

I know it’s September but if you’re hoping and wanting to see growth in your yoga business in 2022 it’s time to start taking action today to set yourself up for success. Don’t worry, I’m not going to tell you that you have to work yourself to the bone for the rest of the year though! You can take small steps today that will help you succeed in 2022. Let’s do this! Show notes available with all lin...

When I ask ‘what does success look like for you?’ I often hear “I want my students to see transformation in their lives” or “I want to make an impact”. As a yoga teacher I know you want to help your students and in order to do that there’s 2 things that need to be in place for the transformation to happen. I’m sharing what these things are and how you can cultivate them in your yoga business in th...

It’s hard but it’s critical if you want to make progress in your business...you have to stop worrying about what others are thinking or saying. This has stopped me from making progress and chances are it’s stopping you too. Today we’re going to interrupt that pattern and I’m sharing 3 things you can do to combat this thinking. I believe in you! And I know you believe in yourself too - we just have...

If you’re feeling like your marketing isn’t working, this message is for you. Dr. Shanté Cofield (aka: The Movement Maestro) shares lots of truth bombs on this and if you follow her advice you will make progress in your business. We talk about tough stuff about being an entrepreneur, how and why to take action if you’re not feeling “ready”, and of course, Instagram. Get ready to laugh and be inspi...

Feeling like things just aren’t working in your business? Or worried about what others might be thinking about your yoga business? You’re not alone. My student, Inga Bentley, navigated these and other thoughts too and she’s sharing how she did that and it led to a more profitable business. She pivoted yet again during the pandemic and her business is thriving because she truly stepped into who she...

Feeling like marketing is taking for-ev-er? Are you wondering if it will ever pay off? Good news...it will. I wish that everything happened quickly for you but like anything in life, the good things often take time. But this episode will help inspire you to keep going. Jessica Hensley shares the many wins that are happening after posting 100 times to IG (and taking other actions of course!). Be su...

Looking for more students or clients? Whether you’re just starting your yoga business or you’ve just hit a point of wanting more students now, this episode will inspire you. Vicky Drolet is a yoga teacher who started her business during the pandemic and grew it quickly through just one marketing technique: public relations. And now she’s sharing this process with you! Get your notebook ready, it’s...

Feeling overwhelmed when it comes to creating content for your yoga business? You’re not alone - this is something that has many people stuck so that’s why I have a yoga teacher sharing her method with you. Padmasri Marques has created a marketing rhythm for her business that’s truly inspiring. Pour a cup of your favorite drink and enjoy this conversation that you will learn so much from. Show not...

So you’re curious about Pinterest...maybe you’ve heard people say “Pinterest will help more people find your website” or maybe you use Pinterest but aren’t sure how to use it for your business. This episode has all the answers for you! Kate Ahl, owner of Simple Pin Media is here to share lots of information with you! And me! I’m ready to dive into Pinterest again because she made it doable. Grab a...

Here it is - the roadmap to creating a thriving yoga business! While there’s no one plan that will work for every single business, there is a similar path to follow. Yours might have different bumps and detours but the general path is the same and it’s outlined in this episode. Plus there’s lots of encouragement and helpful tips as I share this roadmap with you. You’ve got this! Learn more at aman...

Do you struggle when it comes to creating marketing content? From social media posts to blog posts to writing emails, it can feel like a lot. That was the case for my student Elaine Oyang too but she found a system that works for her and I’m thrilled that she’s sharing it with you today. We talk through how she found this system and how she navigated all the not-so-fun feelings that come with mark...

It’s time for another Q&A session with our resident attorney, Cory Sterling. He’s got answers to how to use music online legally, auto-payments, trademarks, copyrights and even covid vaccines. Cory is an attorney for wellness businesses and specifically for yoga teachers because he’s a yoga teacher as well. His focus is making the law fun and he does that every time we talk. Get ready to laugh...

Ready to tackle the world of YouTube with your yoga? It can seem overwhelming, I know, but it doesn’t have to be. My guest today, Ashley Hagen, has grown her subscribers on YouTube into the thousands! 12,000 at the time of this recording! And she’s sharing her tips on how you can do this too because she’s a yoga teacher too. She navigated the tech and has a process for knowing what content to crea...

If you feel like you’re always ‘selling’ then most likely you’re selling instead of marketing. Marketing and sales aren’t the same thing but many people think they are. In this episode, Mado Hesselink and I discuss the difference between the two and how it’s actually better to market your yoga business much more than you sell to your audience. And she even shares a seasonal marketing plan just for...

Looking to ensure that you have diversity and inclusion in your marketing? Awesome! And this episode is here to support you in that. Aleia Walker is a marketing expert and has also been helping others navigate showing diversity and inclusion in their marketing and she’s here to help you. We cover words, images and all the other things that need to happen in order for you to show up and showcase a...

If you want to create a thriving yoga business, you will need to understand your finances and that can feel overwhelming. But using the Profit First method really helps this! Mike Michalowicz is the creator of the method and the book, Profit First and I’m honored to have him on the show. We talk about money mindset as well as practical applications for his method as a yoga teacher. Enjoy and be su...

If you’ve ever stared at a blinking cursor or a blank screen thinking “what should I write?” then this episode’s for you. Allison Evelyn, a copywriter, is sharing her writer’s block secrets with you and they are GOOD! She’s on a mission to help people banish writer's block so you can get your message to the people who need it. Get ready for some super actionable takeaways and some mindset stu...

Now that you know if you’re a “Be-er” or a “Do-er”, it’s time to take the next step to know who you will work best with in your yoga business. [Part 1 of this conversation can be found in episode #97] My guest, Jessica Eley, shares how to work with the gifts we have and serve the students who are best fit to work with us. This is a game-changer in how you can grow your yoga business. Get your note...

Do you take action quickly or do you need to think about it for a while before you move? This is just one question that will help you understand if you’re a “Be-er” or a “Do-er”. This concept is from my guest, Jessica Eley, and it’s powerful. Knowing the answer to this question will help you grow your business in a way that serves you and your students. Plus this is just part 1 of the conversation...

Feeling stuck with the idea of niching down? It’s really tough! But in this episode Sheridan Bibo shares her experience with how she took the time to recognize what her true passion was and once she realized it, she went all in on her niche and now her business is growing. You’ll hear her talk about the struggles and also her thoughts on how you can take one step towards niching today. This is an...

When I ask “do you know your numbers in business” do you get excited or do you get a sick feeling in your stomach? If you’re like me a few years ago, it’s the sick feeling but I’m happy to say I’m on the other side of this and I want you to join me. In this episode I’m talking with Dondrea Owens all about accounting, knowing your numbers and being the CFO of your yoga business. Get your pen and pa...

I’ve been asked to talk about “finding new connections online” a lot lately. Because love it or hate it, we live in a digital world. And so we’re tackling this today and I’ve got 4 ideas for you. By the end of this episode I want you to focus on just one thing and I’m even going to tell you what that thing is - you don’t even have to pick this time! Show notes available with all links mentioned he...

Things change quickly when you’re running your own business and it’s easy to feel scattered. One thing that will help you feel less scattered is to choose a business model, a business path, that’s best for you. In this episode, Danait Berhe, walks through the different paths you can take so that you can make your choice and move forward with clarity. Enjoy! Show notes available with all links ment...

Thinking of hosting a special event? Whether it’s a workshop, a teacher training, a retreat or something else - the ideas are endless. My guest today, Allison Rissel, is a yoga teacher who has hosted many events (in person and virtual) and she’s sharing all the good stuff about how events can help you grow your business and how the marketing can be easy! Get ready to take notes, it’s a good one. S...

Does marketing seem fun or frustrating for you? If you’re like most of my students, it’s frustrating but it’s possible to make it fun! And my guest this week is proof of that. With no marketing experience or formal education, Samantha Harrison, found a way to make it fun and she’s sharing her tips with you. Open your mind and your notebook and let’s dig in! Show notes available with all links ment...