Twist

The Twist Podcast with Elie Charbel

Business EN ↓ 17 episodes

At Twist, we foster a lively community of business and marketing experts, showcase pioneering campaigns, and offer a forum for exchanging insights and engaging with industry leaders. MEET THE HOST:Elie Charbel, the driving force behind TWIST and your host on this thrilling journey, brings a wealth of experience and passion to every episode with a background steeped in digital communication and media excellence. OUR GUESTSWe feature a diverse array of guests, from CEOs, entrepreneurs, field experts, marketers, and renowned influencers. Our guests share their unique perspectives, experiences

Author

Twist

Category

Business

Podcast website

thetwistpodcast.co

Latest episode

Dec 22, 2025

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Episodes

The Twist Podcast Episode 16 - Hacking Luck with Stephanie Melodia 22.12.2025

In this episode of THE TWIST, we’re joined by Stephanie Melodia, an entrepreneur, public speaker, and mindset expert joins the podcast to share her inspiring journey from a "desert island" to delivering a keynote speech in Qatar. Today, Stephanie dives into her philosophy of "hacking luck," explaining that success is most heavily influenced by luck, followed closely by effort....

The Twist Podcast Episode 15 - Emotional awareness in the corporate world with Joe AlHaddad 27.08.2025

In this episode of The TWIST, we’re joined by Joe AlHaddad, Founder of My Life Map, and an expert in emotional and cultural intelligence. With 14+ years of experience and 1000+ coaching, Joe has helped people level up their personal and professional lives. From empowering executives to guiding individuals, his work spans industries and borders, leaving a lasting impact through powerful testimonial...

The Twist Podcast Episode 14 - Exploring the Automotive Industry with Tarek Hawchar 06.03.2025

In this episode of TWIST, we sit down with Tarek Hawchar, Founder of Maqina Magazine, to discuss the evolving automotive landscape. From emerging car brands to industry marketing strategies, we explore key trends shaping the sector. Whether you're a car enthusiast or just curious about the business behind the industry, this episode is packed with valuable insights. Chapters: 00:00 Beginning of Tar...

The Twist Podcast Episode 13 - Positive Leadership and Empathy with Roberta Saffles 09.01.2025

In this episode of The Twist Podcast, host Elie Charbel engages in a thought-provoking conversation with Roberta Saffles, a renowned expert in positive leadership, about fostering team growth, overcoming fears, and the importance of empathy in leadership. They explore cultural leadership, workplace relationships, and the role of CSR in creating value. Don’t miss the insights on bridging survival i...

The Twist Podcast Episode 12 - Life Coaching, Psychology, and Beyond with Iman Bakhache 22.08.2024

In this episode of The Twist Podcast, host Elie Charbel sits down with Iman Bakhache, an experienced life coach, to explore the intricate differences between life coaching and psychology. Iman shares her journey, shedding light on why life coaches don't offer advice, the impact of her viral post, and the importance of empathy. They also discuss how to stand out in a crowded market, the power of th...

The Twist Podcast Episode 11 - Navigating Production Challenges with Bylo 18.07.2024

Join us for an enlightening discussion with Bylo, a seasoned media producer, as he shares his expertise on navigating the intricate world of media production. Host Elie Charbel dives deep into Bylo's career, uncovering insights on everything from managing client expectations to leveraging new technologies like drones. This episode is a treasure trove of advice, inspiration, and practical tips...

The Twist Podcast Episode 10 - Rana El Khatib Authenticity, Marketing & Entrepreneurship 11.07.2024

In this episode of TWIST, Rana El Khatib shares her entrepreneurial journey and insights into self-marketing, being authentic on social media, and navigating the retail market. She discusses creative solutions for working moms, her transition to Min Edein Mama, overcoming business challenges, and the importance of doing things with purpose and maintaining quality. Chapters: 00:00 Intro 2:05 Findin...

The Twist Podcast Episode 9 - Joelle Lahlouh on Fitness Marketing and Advocacy 09.06.2024

Join us for an inspiring conversation with Joelle Lahlouh, General Manager of Sweat by BXR Doha. Joelle shares her journey from marketing to fitness, highlighting her advocacy for autism awareness and her strategies for creating impactful content. Host Elie Charbel explores how Joelle balances her roles as a mother, influencer, and fitness professional, offering insights into building a strong com...

The Twist Podcast Episode 8 - Haya Samain Hospitality Industry Marketing 02.06.2024

Join us for an enlightening conversation with Haya Samain, a seasoned marketing professional with over 12 years of experience in the hospitality industry. Currently the Head of Marketing for FGREALTY, Haya has a rich background in marketing and communications, having worked with prominent hotel chains in Qatar. Host Elie Charbel delves into Haya's dynamic career, exploring her journey, challen...

The Twist Podcast Episode 7 - Karim Fakhri Automotive Industry Marketing 19.05.2024

Join us for an exciting conversation with Karim Fakhri, renowned Automotive Journalist and Co-Founder at @autonetworkme, and former TV Presenter for Automobile Show on @futuretvlebanon. Host Elie Charbel delves into Karim's dynamic career, covering everything from content creation to the electric car industry in the GCC. This episode is packed with insights, challenges, and inspiration from Ka...

The Twist Podcast Episode 6 - Jamal Al Shebani Luxury Marketing 24.03.2024

Join us on TWIST for a captivating session with Jamal Al Shebani, as host Elie Charbel dives deep into the essence of BISHT Magazine. From its inception to the vibrant cultural scene it now represents, we explore the milestones, marketing techniques, the heart of luxury branding, and what defines BISHT’s success and the vision of its founder. Chapters: 00:00 - Intro to BISHT Magazine's Eleganc...

The Twist Podcast Episode 5 - Bob Sabra AI & Marketing 03.03.2024

Join us on TWIST for an engaging chat with Bob Sabra. Host Elie Charbel unpacks "The Grower" - from its initial idea to real-world application. We cover the hurdles, strategies for success, privacy importance, and AI's impact on the user experience in a straightforward, accessible manner. Chapters: 00:00 Intro 3:58 Start of The Grower 5:45 Sales and Marketing Dynamics 9:00 Creative C...

The Twist Podcast Episode 4 - Setareh Raeisi Digital Creator 25.02.2024

In this episode of TWIST, we're excited to welcome Setareh Raeisi, a digital creator and influencer with a significant following on Instagram and Snapchat. We delve into Setareh's journey from influencer to entrepreneur, exploring the dynamics of audience diversity and the strategic operations behind her businesses. This conversation covers key marketing strategies, influencer pricing mode...

The Twist Podcast Episode 3 - Reina Abou Chakra Styling & Entrepreneurship 19.02.2024

In this episode of TWIST, we're joined by Reina Abou Chakra, delving into the transformative world of digital marketing and fashion technology. We discuss the strategic shift towards social media, crafting impactful content, and the inspirational journey behind Stylit. Key topics include growth marketing tactics, entrepreneurial motivations, AI's role in fashion, and the vision for Stylit&...

The Twist Podcast Episode 2 - Triple F Influencer Journey 11.02.2024

Welcome to this captivating episode of TWIST, where we unlock the secrets behind social media influence and creativity. Join Elie Charbel as he engages with Anas Abouqamer, the creative force behind Triple F, to explore the journey of becoming a viral sensation and shaping digital narratives. Chapters: 00:00 Intro 1:24 The Beginning of Triple F 4:48 The Creative Touch 9:00 The Challenge 18:10 The...

The Twist Podcast Episode 1 - Maya Habib Startup Story 04.02.2024

Welcome to this episode of TWIST, where we dive deep into the heart of marketing and entrepreneurship. Join us as Elie Charbel sits down with Maya Habib, the visionary CEO behind The Guilt Free Kitchen, to uncover the journey of building a brand that stands out and thrives in today’s digital era. 00:00 Intro 0:20 Maya’s Background and Introduction 4:48 The Spark of The Guilt Free Kitchen 10:38 Maj...

Introducing the Twist Podcast 28.01.2024

🚀 Welcome to TWIST - The Bold New Voice of Marketing! 🌟 Dive into our world where marketing insights come alive. This 20-second journey is just the beginning of what we promise to be an exhilarating ride through the latest trends, groundbreaking campaigns, and insightful discussions with industry leaders. 💼 Featuring dynamic scenes of collaboration and innovation, our intro captures the essence...

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