Sedat Sezer
The Truth Behind the Showcases | Fashion Retail & Supply Chain
What happens behind the scenes of global fashion retail, apparel, and textile supply chains? With over 25 years of industry experience, Sedat Sezer breaks down macroeconomic data, logistics crises, raw material markets, and mega-brand strategies every weekday morning. Discover the fault lines shaping the industry—from nearshoring opportunities and ESG regulations to Asian competition and freight disruptions. Daily industry intelligence for manufacturers, sourcing directors, and retail executives. Follow now to stay ahead of the curve and discover the facts behind the numbers.
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Episodes
June 22 | Sourcing Map Redrawn: India, Bangladesh & Converse in 1 Week 22.06.2026 9:34
The UK's apparel sourcing landscape changes in 23 days. If you haven't revisited your origin allocation since India-UK CETA was announced, this briefing is the alarm clock. ----------- India is executing a simultaneous trade offensive across three critical markets: zero-tariff UK access from July 15, an EU free trade deal targeting year-end, and US trade talks opening in New Delhi this wee...
June 15 | Hormuz Peace Deal, Freight Rates and the China Compliance Wall 15.06.2026 10:15
Hormuz reopens as the US-Iran deal is signed — but freight rates hit a 6-week high on the same day, China's compliance decrees are making documentation harder than ever, nearshoring's business case sharpens, and the World Cup sends the biggest market signal yet for recycled polyester. Hormuz Deal Freight Surge China Compliance Wall Nearshoring World Cup / Recycled Polyester Lululemon Suppl...
June 1 | Freight Surges Back, Vietnam Leads Asia, and the Luxury-Sportswear Split 01.06.2026 13:03
Today: Freight rates enter a new upswing as CMA CGM announces June 1 surcharges Vietnam overtakes Bangladesh as the world's #2 apparel exporter Luxury posts its weakest Q1 in years while sportswear surges ahead of the FIFA World Cup China sends mixed signals on manufacturing and luxury demand EU-China trade tensions escalate toward a June summit showdown. 📺 Weekly video analysis: youtube.co...
May 22 | Ralph Lauren Crosses $8B and Walmart's Fashion Surge — While the Eurozone Cracks 22.05.2026 12:29
This briefing is dated May 22, 2026. Today: ABG acquires Lee for up to $1B, Ralph Lauren tops $8B with China surging 50%, Walmart flags "outsized" fashion growth, Eurozone PMI hits a 2.5-year low, and the EU-US Turnberry trade deal clears its final legislative hurdle. ABG Ralph Lauren Walmart Fashion Eurozone PMI EU-US Trade Deal 📺 Weekly video analysis: youtube.com/@GlobalFashionRetail...
May 21 | M&S Cyber Costs, VF Corp's Comeback, and the Polyester Price Wave 21.05.2026 7:57
This briefing is dated May 21, 2026. Today: M&S posts record group sales but a cyberattack carves into fashion margins, VF Corp ends three years of decline, oil above $100 triggers a polyester cost wave, Vinted sellers earn €10.8B, and nearshoring vs. Vietnam — the Mediterranean sourcing split. M&S Cyber Impact VF Corp Recovery Vinted Resale Scale Polyester Cost Wave Nearshoring vs Vietnam...
May 20 | Shein Buys Everlane, Chanel's Creative Director Effect, and Europe's China Sourcing Mandate 20.05.2026 11:05
This briefing is dated May 20, 2026. Today: Shein acquires Everlane for $100M, Chanel posts growth on "Blazymania," the EU moves to mandate supply diversification away from China, Türkiye's home textiles command a 56% unit price premium over the world average, and US department stores keep losing ground to resale. Luxury Recovery Fast Fashion M&A EU Sourcing Policy Home Textiles...
May 15 | Beijing Summit, US Apparel Leads Retail, Burberry's Comeback and Ferragamo's Wholesale Warning 15.05.2026 7:42
Trump-Xi summit signals calm but sourcing maps don't shift overnight — plus US apparel leads retail growth, Burberry posts a genuine turnaround, and Ferragamo's wholesale collapse reveals where luxury distribution is heading. Beijing Summit & Sourcing US Retail April Data Burberry FY26 Ferragamo Q1 Luxury Channel Strategy 📺 Weekly video analysis: youtube.com/@GlobalFashionRetailbySeda...
May 14 | Türkiye Loses EU Market Share, Raw Material Double Squeeze, and Luxury's Network Reset 14.05.2026 7:52
Türkiye's EU apparel share drops to 9.2%, raw materials hit manufacturers from both sides, Birkenstock absorbs tariff and geopolitical margin hits, luxury brands tear up their store networks, and Chinese factories are pricing in Christmas early. 🌍 Mediterranean Sourcing 💹 Raw Material Costs 👟 Brand Earnings 🏪 Luxury Retail Strategy 🎄 China Price Hikes 📺 Weekly video analysis: youtube.com...
May 13 | On Running vs Under Armour, Mercosur-EU Opens a New Sourcing Window, and Türkiye's Apparel E-Commerce Record 13.05.2026 7:03
On Holding posts 26% Q1 growth while Under Armour's stock collapses 20% — two brands, one tariff environment, opposite outcomes. On Running vs Under Armour US Tariff Refunds $35.5B Mercosur-EU Trade Deal India Energy Squeeze Türkiye Apparel E-Commerce $115B 📺 Weekly video analysis: youtube.com/@GlobalFashionRetailbySedatSezer 🎙 Published every weekday morning. #FashionRetail #SupplyChain #App...
May 12 | Trump–Xi Beijing Summit, Bangladesh's Logistics Gap and India's Textile Park 12.05.2026 7:46
Trump meets Xi in Beijing as the USTR opens its Section 301 review — while Bangladesh's logistics bottleneck threatens its $100B target and India opens its first PM MITRA mega-textile park. Trump–Xi Summit Section 301 Tariffs Bangladesh Logistics India PM MITRA Carter's Tariff Refunds UNCTAD Non-Tariff Measures Türkiye Repositioning 📺 Weekly video analysis: youtube.com/@GlobalFashionRetai...
May 11 | Coach's 61% China Quarter, Morocco's Nearshoring Gap and Uniqlo's Türkiye Pause 11.05.2026 7:33
China's April trade data prints +14.2% as Vietnam holds at $11.9B, Morocco's textile sector cracks, Tapestry's Coach brand surges 61% in China, Nike faces tariff refund litigation, and Uniqlo delays Türkiye entry while Primark hunts for space. China Trade Vietnam Apparel Exports Morocco Nearshoring Tapestry/Coach Nike Tariff Class Action Uniqlo & Primark Türkiye 📺 Weekly video ana...
May 8 | Coach's Gen Z Surge, Europe's Demand Retreat, and Türkiye's US Export Breakthrough 08.05.2026 9:01
Coach beats with 31% growth and a Gen Z pivot, while Europe's consumers retreat on energy shock — and Türkiye's US textile exports surge against a tariff headwind. Coach / Tapestry · Zalando Q1 Eurozone PMI & Retail India Cotton Duty Türkiye Export Surge & Tax Cut Converse Kering Strike, Tariff Refunds 📺 Weekly video analysis: youtube.com/@GlobalFashionRetailbySedatSezer 🎙 Publish...
May 7 | Next Beats the War, Zalando's AI Goes Operational, and the Global Retail Outlook negative 07.05.2026 8:24
Next raises profit guidance despite £47M conflict costs, Zalando's AI hits 10M users, Moody's delivers a negative global retail outlook, EPR set to cut fashion margins by 4%, and the July 24 Section 301 reset is already splitting sourcing decisions. Next Zalando Moody's Global Retail Fashion CFO Agenda 2026 Tariff Reset Canada Sourcing Shift 📺 Weekly video analysis: youtube.com/@Globa...
May 6 | Inditex Sourcing Map, Hugo Boss Raw Material Warning and PMI Hits Four-Year High 06.05.2026 14:44
Global manufacturing PMI hits a four-year high — but input costs and freight spreads tell a more complicated story. Global PMI Hugo Boss Q1 Inditex Türkiye Russia Apparel Market US Summer Consumer Womenswear 2030 Canada Market Share (Note: Left intact as per your original text, though not explicitly in script) Bangladesh Reform (Note: Left intact as per your original text) Cambodia & Vietnam O...
May 5 | Berlin Retail Congress, Vietnam's Cost Crunch, Amazon's Logistics Play and the Turkey Export Paradox 05.05.2026 13:52
Berlin Retail Congress signals AI is now the storefront, Prada quantifies Middle East war impact, France fashion sales hit -3.7%, Vietnam costs surge to a 15-year high while India accelerates, and Amazon opens its logistics network to all brands. Fashion Retail Strategy Luxury Performance European Demand Sourcing Shifts Logistics Disruption 📺 Weekly video analysis: youtube.com/@GlobalFashionRetai...
April 30 | Adidas Outperforms, China's Zero-Tariff Africa Play, and the 5-Cent Decision Tax 30.04.2026 10:12
Adidas beats Q1 expectations with a massive 31% apparel surge, China rewrites the African trade map overnight, H&M's decade-long nearshore playbook proves its worth, Indian denim prices spike $0.66/meter on Hormuz disruptions, and a new survey reveals retailers are losing 5 cents on every dollar to slow decision-making. In this episode: Adidas Q1: Why a 14% revenue jump and a 31% apparel s...
April 28 | UK's Trade Bazooka, China’s EU Warning and the -68 Retail Slump 28.04.2026 6:25
The UK industry pushes for a "Trade Bazooka" against the US as retail sales hit a 40-year low. UK Retail Crisis · EU-China Trade Tensions · Vinted’s €8B Valuation · Adidas Q1 Outlook · India-NZ FTA Textile Win · eBay Outages 📺 Weekly video analysis: youtube.com/@GlobalFashionRetailbySedatSezer 🎙 Published every weekday morning. #FashionRetail #SupplyChain #Apparel #Textiles #Sourcing
April 27 | Nike's Brand Crisis, Polyester Price Shock and the Hormuz Freight Spiral 27.04.2026 10:58
Hormuz attacks resume, polyester prices spike 20%+, Nike pulls a Boston Marathon ad amid a deepening brand crisis, Lululemon's CEO pick triggers a 13% stock drop, and US retail's spring numbers mask growing consumer pressure. Polyester & Raw Materials Hormuz & Freight Disruption Nike Brand Strategy Lululemon Leadership US Retail Outlook Bangladesh Production Risk 📺 Weekly video analysis:...
April 24 | Arnault's "Catastrophe" Warning, Lululemon's CEO Gamble, and Turkiye's New Sourcing Map 24.04.2026 11:05
Today: LVMH's Bernard Arnault calls the Middle East crisis a potential "catastrophe" for 2026, Lululemon's new CEO pick disappoints markets, ASOS proves its margin recovery strategy is working, US retail defies sentiment, and Turkiye draws a radical new sourcing map for the Mediterranean. In this episode: Luxury's Catastrophe Warning: LVMH shares are down 26% YTD. Arnault exp...
April 22 | Primark Stands Alone, Moncler's €880M Quarter, and Fashion's Compliance Reckoning 22.04.2026 11:10
Today: Primark spins off from ABF just as European retail takes a war-driven demand hit. Meanwhile, Moncler clears €880M in Q1, Levi's faces a landmark Dutch courtroom battle over a Turkish supplier, textile recycling has capacity but no buyers, and Lululemon bets big on Mexico. In this episode: Primark Demerger: Why ABF is spinning off its £9.5B apparel chain, and the immense risks of going s...
April 21 | UK Consumer Slump, Amazon's Price-Fixing Lawsuit, and the Cotton Squeeze 21.04.2026 10:26
Today: UK consumer confidence hits a four-year low as discretionary apparel spend collapses. Meanwhile, Inditex doubles down on flagship formats, Primark plants its biggest US flag yet in Manhattan, Amazon faces a California price-fixing lawsuit involving Levi's, and hedge funds go long on cotton for the first time in two years. In this episode: UK & Denmark Retail Demand: Deloitte reports...
April 20 | Hormuz Reality Check, Europe's Textile Contraction, and the 20% Polyester Price Jump 20.04.2026 10:42
Hormuz claims to be "completely open" on paper, but Maersk and Hapag-Lloyd aren't moving. Euratex warns that Europe is "losing" its textile industry, Indian factory worker protests disrupt production in Noida, Teijin permanently resets polyester prices, and Meta's AI restructuring threatens fashion's core ad platform. In this episode: Hormuz Reality vs. Signals: Why...
April 17 | The EURATEX Crisis Alarm, "ReconKering", and Shein-Temu Lawsuits 17.04.2026 7:45
Today: EURATEX issues a public distress call on a deepening EU textile crisis, Kering unveils its "ReconKering" turnaround plan, and Shein and Temu get hit with U.S. class actions. As global markets redistribute, is nearshoring ready to catch the overflow? In this episode: EURATEX Distress Call: Why a public plea for a rescue package means the structural damage to EU manufacturing is alr...
April 16 | Cotton's 18.5% Surge, Hermès vs. Kering, and the Nearshoring Window 16.04.2026 7:43
Today: Cotton hits a 15-month record as the Hormuz crisis reshapes raw materials, Hermès holds the line while Gucci bleeds, and independent retailers quietly reshape global buying power. In this episode: The Cotton Shock: Prices surge 18.5% in 15 months. Why this is a margin event, not just a cost update for Turkish spinners. Freight & European Hypocrisy: The Baltic Dry Index jumps 5.5% in a d...
April 15 | Luxury's Q1 Collapse, the Hormuz Blockade, and JCPenney's K-Shaped Bet 15.04.2026 8:09
Today: The world's largest luxury groups (LVMH & Kering) post major Q1 declines as Middle East store sales plunge. Meanwhile, the US naval blockade of Hormuz turns Istanbul into an unlikely logistics hub, and JCPenney targets the consumer everyone else forgot in a K-shaped economy. In this episode: Luxury's Worst Quarter: Kering and LVMH report 6% declines, with Gucci down 14%. Margin...
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