Kristjan Hebert, Evan Shout

The Truth About Ag

Business EN ↓ 58 episodes

A raw, off-the-cuff discussion on the real time issues in agriculture today.

Author

Kristjan Hebert, Evan Shout

Category

Business

Latest episode

Jul 1, 2026

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Episodes

The Truth About Using AI With Purpose with Nick Horob 01.07.2026

The episode opens with Taylor Phillips setting the table on AI and tools in a practical way: what they are, how they are used, and why the starting point should be the problem you are trying to solve, not the technology itself. That carries into the full conversation with Nick Horob, who joins Evan and Kristjan to discuss farm software, AI, and the difference between building something interesting...

The Truth About Action Over Observation with Bryce Eger 17.06.2026

Bryce Eger returns to The Truth About Ag for a wide-ranging conversation on professional capability, leadership, follow-through and why the ag industry needs to get more comfortable being uncomfortable. From basic networking and follow-up to the difference between credentials and real knowledge, Bryce challenges the idea that experience, titles or confidence automatically equal capability. Evan, K...

The Truth About the Structural Breaking Point in Agriculture 03.06.2026

Kristjan and Evan take a timely look at the decisions, risks, and structural pressure building across Canadian agriculture. They discuss the real-time decisions farmers are facing around seeding, canola acres, crop insurance, market risk, and the cost of pushing through difficult conditions. The episode moves into the larger structural questions facing the industry. Land values, rental rates, equi...

The Truth About Agricultural Regulation and Innovation with Pierre Petelle 20.05.2026

After catching up on how seeding is going, Kristjan and Evan sit down with Pierre Petelle, President and CEO of CropLife Canada, to talk through crop protection, seed technology, regulation, and how Canada competes for new agricultural tools. Pierre explains CropLife Canada’s role in representing companies involved in crop protection, seed technology, distribution, and other agricultural inputs, w...

The Truth About Canada’s Position in a Changing World with Gary Mar 06.05.2026

After an introduction with Kristjan and Evan discussing the hot topics in ag, they are joined by Gary Mar, President and Ceo of Canada West Foundation.  Gary Mar has worked across provincial politics, diplomacy in Washington and Asia, and that varied experience shows up in how he talks about trade and policy. It’s less about theory, more about what actually moves decisions. One point comes up earl...

The Truth About John Deere and Data Driving Farm Decisions with Jahmy Hindman 22.04.2026

After an introduction featuring Ryan Denis from the What the Futures podcast, John Deere’s inaugural CTO, Jahmy Hindman, joins Evan and Kristjan for a conversation. They cut through the noise around AI and ag tech and get into what’s actually changing on the farm. From his roots in Iowa to leading technology at Deere, Jahmy brings a practical lens to how data, machines, and decision-making are sta...

The Truth About Turning Farm Data into Decisions with Devin Lammers 08.04.2026

After an introduction featuring Maverick Ag CTO Taylor Phillips, Devin Lammers joins Evan and Kristjan to talk about where AI in agriculture is actually creating value and where it still falls short. From a bison ranch in South Dakota to MIT, FBN, and now TerraClear, Devin brings both a tech and farm lens to the conversation, grounded in what works in the field. The discussion starts with TerraCle...

The Truth About Where Ag Needs to Go Next with Arlene Dickinson 25.03.2026

Kristjan and Evan are joined by the renowned Arlene Dickinson, who shares how her early experiences with food insecurity shaped her thinking about food, business, and opportunity. From growing up without reliable access to groceries to building one of Canada’s leading marketing firms, her path into agriculture was not linear, but it was intentional. Through her work in venture capital, she began t...

The Truth About Innovation in Crop Protection with Mike Frank 11.03.2026

This episode of The Truth About Ag has Evan and Kristjan in conversation with Mike Frank, CEO of UPL. What follows is a wide-ranging conversation that starts on a mixed farm near South Saskatchewan and ends in boardrooms and fields across 140 countries. Mike breaks down how the crop protection business has shifted from mostly on-patent products to a world dominated by off-patent actives, and why t...

The Truth About Building Value in Canadian Ag with David Marit 25.02.2026

After catching up with Kristjan and Evan on their recent travels and conversations, Saskatchewan’s Minister of Agriculture, David Marit, joins them on this episode of The Truth About Ag. David reflects on his path from farming near Fife Lake to municipal politics, leadership within the rural municipalities association, and ultimately cabinet. He speaks candidly about mentorship, the importance of...

The Truth About Prairie Politics with Scott Moe 11.02.2026

Premier Scott Moe joins Evan and Kristjan for a wide-ranging conversation that connects farming roots, political leadership, and Canada’s place in a rapidly shifting global economy. Moe reflects on growing up on a mixed farm in Saskatchewan, what drew him into politics, and why thick skin, long-term thinking, and collaboration matter in public life. He shares how early experiences shaped his belie...

The Truth About Starting 2026 Without a Clear Playbook 21.01.2026

The first recording of 2026 opens with a realistic read on the mood coming out of Crop Production Week. Many producers are still coming to grips with what 2025 actually looked like once yield met real pricing, and the optimism some were hoping for hasn’t fully shown up. The conversation walks through what that means for grain marketing right now, why so much grain remains unsold, and how flat spre...

The Truth About Building a Farm Worth Working For with April Nichol 07.01.2026

In this episode, Evan and Kristjan sit down with first-generation farmer and long-time ag industry leader April to explore what it really takes to build both a business and a life on the farm. April and her husband Chad started their operation from scratch east of Regina over 20 years ago, and she’s spent much of that time balancing “church and state” – growing a farm, raising a family, and leadin...

The Truth About Family Offices and the New Farm Legacy 10.12.2025

It’s a catch-up Christmas special on The Truth About Ag. With nearly 50 episodes behind them, Evan and Kristjan look back at the conversations that shaped the show. From CEOs who started on the ground floor to guests who opened up about health, mindset, and the realities of modern farming. They revisit the moments that stuck, the one-liners they still use, and the guests who shifted how they think...

The Truth About Turning Volatility into Opportunity with Ken Seitz 26.11.2025

Evan and Kristjan sit down with Ken Seitz, CEO of Nutrien, whose journey from a Saskatchewan dairy farm to leading one of the world’s largest ag companies is a story rooted in humility, hard work, and curiosity. Ken shares how growing up on the farm shaped his leadership approach, the mentors who taught him the value of truth, discipline, and community, and how those early experiences continue to...

The Truth About Leading with Purpose with Bryce Eger 12.11.2025

In this episode of The Truth About Ag, Kristjan and Evan are joined by longtime friend and Canadian agriculture executive Bryce Eger. They get into how their small-town roots shaped the people and professionals they’ve become, despite all three of them ending up in careers they were once told not to pursue. Bryce’s leadership has guided teams through mergers, cultural shifts, and major innovations...

The Truth About Generations in Ag Business with John Heimbecker 29.10.2025

John Heimbecker of Parrish & Heimbecker joins Kristjan and Evan to share what four decades in Canadian agriculture have taught him about leadership, diversification, and long-term thinking. From his start in a Toronto trading office to leading one of the country’s largest family-owned agribusinesses, John talks about how P&H develops people from the ground up, why family members start at the botto...

The Truth About Producers, Policy, and Trade with Warren Kaeding 15.10.2025

Evan and Kristjan welcome Warren Kaeding, third-generation farmer and MLA for Melville-Saltcoats, for a conversation that ties farm life to global trade. Warren shares how his roots in pedigreed seed and recognition through Outstanding Young Farmers shaped his path into politics, and why “engagement, engagement, engagement” is the thread running through both farming and government. The discussion...

The Truth About Why Fear Sells and Exactly Who's Buying 01.10.2025

This week on The Truth About Ag, we’re tackling the theme “Fear Sells—Who’s Buying?” Evan is joined by Todd Andries, repeat guest Dean Klippenstein, and U.S. farmer Rich Bronec for a wide-ranging roundtable on what’s really happening in agriculture as 2025 winds down. From land transitions and rental opportunities to rising fertilizer costs, shifting rotations, and the reality of cash flow crunche...

The Truth About Ag Careers and Opportunities with Leta LaRush 17.09.2025

In this episode, Evan and Kristjan welcome Leta LaRush, Vice President of Business Management for BASF Canada Agricultural Solutions. What follows is a conversation that weaves together agriculture, leadership, innovation, and the realities of life outside of work. Leta explains why it takes as long as twelve years to bring a new agricultural product to market, how regulation and red tape impact i...

The Truth About Building a Legacy with Jace Young 03.09.2025

Kristjan and Evan sit down with Jace Young, Founder and CEO of Legacy Farmer, to take a hard look at the financial side of agriculture and why it’s so often misunderstood. They talk about why so few people are giving farmers solid financial advice, and how easy it is to misread just how long the rope is when working with the bank. They share their perspective on a big industry problem: banks chasi...

The Truth About Fulfillment Beyond the Farm with Dallas Simmonds 27.08.2025

In this episode, Evan sits down with Dallas Simmonds of Raptor Enterprises for his second appearance on the podcast. This time, the conversation goes deeper. Dallas opens up about what it really means to find fulfilment after farming. He reflects on the coaching programs he's taken, the leadership skills he's built, and how his personal definition of success has shifted over time. Together, Evan a...

The Truth About Investing $2 Billion in Ag with Farm Credit Canada 20.08.2025

In this episode of The Truth About Ag, Evan and Kristjan are joined by two key leaders in Canadian agriculture - Justine Hendricks, CEO of FCC, and Darren Baccus, EVP of Agri-Food, Agribusiness Alliances and FCC Capital. The conversation is anchored in one of the most ambitious investment announcements in Canadian ag history: FCC Capital’s $2 billion commitment to accelerate innovation in agricult...

The Truth About Pre-Harvest with Hebert Grain Ventures 06.08.2025

In this episode, Evan sits down with Kristjan and Jeff to talk about the lead-up to harvest, a time filled with anticipation, preparation, and pressure. They start by comparing planning the night before versus the morning of, and how that small difference can shape the tone of the entire day. The conversation quickly broadens into how harvest has evolved over the last decade, largely due to advanc...

The Truth About Farmland Values with Trent Klarenbach 23.07.2025

In this episode, Evan sits down with Trent Klarenbach, Special Crops and Grain Marketing Analyst, to dig into one of the most emotionally charged and financially complex topics in agriculture: land.  They unpack a century of Saskatchewan farmland values and debate whether a market correction is overdue. How farmers think, how they’ve evolved, and how the human desire to own land has stayed surpris...

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