SBE - Service Business Evolution

The Trusted Technician

Business EN ↓ 69 episodes

The Trusted Technician Podcast from SBE is a must-listen for HVAC technicians who want to set themselves apart. This short format podcast covers topics from a fresh perspective of increasing trust. We take care of the customer first. Learn the tips and strategies to communicate like a professional while solving problems with 5-star service. Guests will include some of the top-performing HVAC technicians in the country as well as experienced HVAC coaches and trainers.

Author

SBE - Service Business Evolution

Category

Business

Podcast website

sbeodyssey.com

Latest episode

Jul 7, 2026

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Episodes

43. Running Better HVAC Maintenance Visits Part 1 22.05.2024

Caleb, a maintenance technician from George Brazil in Phoenix, AZ, shares his strategy for running high-level maintenance visits. Key Takeaways: Why maintenance is so important for HVAC Systems. How to help homeowners understand the importance of regular maintenance. Why, as a technician, you must also be sold on maintenance. Running a thorough maintenance visit that builds value and trust. Learn...

42. Consistency and the Right Mindset Need to Go Together 08.05.2024

John from Alexander Services shares how consistency is the key to improvement for him. His HVAC journey has been finding ways to improve consistency and stay in the right mindset. Key Takeaways: Why we stop consistently doing things that have been working well. Our Mindset impacts how consistent we are with all of the little details. It is not enough to consistently ask questions. You need to know...

41. Questions Show That You Care, Not the Answers 24.04.2024

Larry from Itak Heating & Cooling in New Jersey shares how he went from a problem solver to a Trusted Advisor and how that helped him find success with his HVAC career.  Key takeaways from this episode: Finding a new process and changing old habits is hard. Asking questions shows that you care. Asking questions is not enough. You need to show that you listen and do something with that info. St...

40. Finding Motivation Through Goals, Coaching, and Training 10.04.2024

John from Hopkins in South Florida joins the podcast again to share how he stays motivated and constantly improves as an HVAC technician through coaching and training. Key takeaways from this episode: How to learn the skill of goal-setting How goals lead to motivation Why coaching is so important What effective coaching looks and sounds like The right mindset about training How being an HVAC techn...

39. Plugging Through The Tough Times 13.03.2024

Curtis from Patrick Riley in Arizona joins the podcast again to share how he approaches the HVAC off-season and makes the most of every single opportunity. Key takeaways from this episode: Slow down, be really thorough, and don't miss details. Have the right mindset and ignore limiting beliefs about what people will spend. Focus on the right opportunities at the right times. Building trust and adj...

38. Analyze Everything 28.02.2024

Chris from Russell's Heating Cooling Plumbing and Electric in Virginia shares how loving install work and the attention to detail of a good install helped him become a top HVAC technician and the lessons he has learned along the way. Key Takeaways: How to constantly improve and get better through analyzing everything Follow a process so you can repeat what works and remove what doesn't Ask questio...

37. Take The Guessing and Chaos Away With A Process 14.02.2024

Matt from Patrick Riley in Phoenix, Arizona, shares how HVAC technicians can bring more clarity and consistency to their results by getting clear and consistent with their process. Key Takeaways: If you are guessing what to do on a call, you aren't following a clear process. Results won't be immediate when you change your process. You have to work at it and get through the "valley of woe." You hav...

36. Better HVAC Service with Options and Empathy 10.01.2024

Berto from Burkhardt Heating & Cooling in Wisconsin shares how learning to always provide options while showing empathy has taken his ability to help customers to new levels. Takeaways: Always Give Options to Customers for Every Scenario How to demonstrate empathy to build trust Slow down and ask better questions so that you can give the right options Learn more about SBE at   ⁠⁠⁠⁠⁠⁠⁠⁠sbeodyss...

35. Pipeline Management and Building Trust 27.12.2023

Morgan from Kellam Mechanical in Virginia shares his approach to taking care of his customers, which keeps him always booked for months out. Learn more about SBE at   ⁠⁠⁠⁠⁠⁠⁠sbeodyssey.com⁠⁠⁠⁠⁠⁠⁠ Connect with us on social media:   ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠  |  ⁠⁠⁠⁠⁠⁠⁠Facebook

34. Success Without Sounding Like A Salesperson 13.12.2023

Christian is a technician at Jackson & Foster Heating & Air Conditioning, and he shares how he's improved his revenue and found success without sounding like a salesperson. Learn more about SBE at   ⁠⁠⁠⁠⁠⁠sbeodyssey.com⁠⁠⁠⁠⁠⁠ Connect with us on social media:   ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠  |  ⁠⁠⁠⁠⁠⁠Facebook

33. Don't Lose Sight of Your Goal and Your Why 30.11.2023

Richard from Kellam Mechanical in Virginia shares how he stays positive and focused on maintaining success year-round, even outside of demand seasons. Learn more about SBE at   ⁠⁠⁠⁠⁠sbeodyssey.com⁠⁠⁠⁠⁠ Connect with us on social media:   ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠  |  ⁠⁠⁠⁠⁠Facebook

32. Don't Reinvent The Wheel, Find What Works and Be Consistent 08.11.2023

Jeff from Blazer shares how using a consistent process for his calls led to more than doubling his revenue. Learn more about SBE at   ⁠⁠⁠⁠sbeodyssey.com⁠⁠⁠⁠ Connect with us on social media:   ⁠⁠⁠⁠Instagram⁠⁠⁠⁠  |  ⁠⁠⁠⁠Facebook

31. Follow a Process, Not a Script 25.10.2023

Nathan from Harris shares how his process shows value by using curiosity and listening so it doesn't sound like he is just following a script. Learn more about SBE at   ⁠⁠⁠sbeodyssey.com⁠⁠⁠ Connect with us on social media:   ⁠⁠⁠Instagram⁠⁠⁠  |  ⁠⁠⁠Facebook

30. Lessons from Decades as a Tech 23.10.2023

In this episode, Joe, a Technician at Kale Company Heating & Air Conditioning in Moline, IL, shares from his 34 years as an HVACTechnician. Hear about how things have changed and why he has stayed with it for so long. Learn more about SBE at   ⁠sbeodyssey.com⁠ Connect with us on social media:   ⁠Instagram⁠  |  ⁠Facebook

28. Your Ego is Not Your Amigo 23.10.2023

Steve from Blair Heating & Air in California talks about how if you aren't careful, your ego will keep you from being successful with sales. Instead, he goes through tips for how to learn, listen, ask questions, and get better by removing your ego from your sales process. Learn more about SBE at   ⁠sbeodyssey.com⁠ Connect with us on social media:   ⁠Instagram⁠  |  ⁠Facebook

26. Understanding Consultative Selling and How to Close 23.10.2023

Cory Holman, co-owner of George Brazil in Phoenix, Arizona, explains the tough situations facing HVAC comfort consultants right now and how truly understanding consultative selling is the answer to overcoming them. Join Cory's NEW Trusted Advisor Regional Training with SBE in Phoenix, AZ, on September 26th & 27th in the NEW state-of-the-art, million-dollar training facility at George Brazil/Pa...

25. Tell Your Customers Stories, Don't Tell Them What To Do 23.10.2023

Jonathan from Woolridge Heating & Air Conditioning in Virginia shares from his vast experience of helping his customers. Using his story-based approach, Jonathan did over a million dollars in revenue last year outside of the demand season in the maintenance and tune-up seasons. Register for Regional Training in a city near you at sbeodyssey.com/in-person-training Learn more about SBE at   ⁠sbe...

24. A Journey of Success with Selling HVAC Equipment 23.10.2023

Learn more about selling HVAC equipment with Forrest, an installer turned technician turned comfort consultant from Horne HVAC, as he transformed his sales by learning to bring organization to his thinking and process. Listen in to discover the power of a well-defined plan combined with learning to appreciate practicing and training and how it turned Forrest into a sales success story. Learn more...

29. From the Grocery Store to HVAC Tech in 1 Month 27.09.2023

Less than six months ago, before this conversation, Kylie from George Brazil Air Conditioning & Heating managed the meat department at a grocery store. Now, she's running successful maintenance visits as an HVAC Technician. Listen to her incredible story on how that's possible! Learn more about SBE at   ⁠sbeodyssey.com⁠ Connect with us on social media:   ⁠Instagram⁠  |  ⁠Facebook

27. Dialing In Your Process 09.08.2023

Charlie from George Brazil in Phoenix, Arizona, was rookie of the year last year in the SBE rankings. He shares how he is dialing in his process by not being afraid to try things and using each call to work on things to make his process better. Regional Training Dates - Learn more and register at https://sbeodyssey.com/regional-training Service Champions - Level 1 SEPT 21 & 22: Nashville, TN O...

23. Mastering Mindset and Strategy to Raise the Bar 14.06.2023

Curtis from Patrick Riley in Arizona shares his record-setting goals and his pace for the year. He shares how his mindset helps him avoid slumps and maximize every opportunity in his goal to go further than any technician in our program has gone before. Learn more about SBE at  ⁠sbeodyssey.com⁠ Connect with us on social media:  ⁠Instagram⁠  |  ⁠Facebook

22. Getting A Little Better Every Year with Jason Fisher of Dunco Heating & Cooling 10.05.2023

Jason from Dunco Heating & Cooling in Lawrence, Kansas, shares how his strategy of getting incrementally better every year has enabled him to continually make his customers happier while focusing on improving and practicing his skills. Learn more about SBE at  ⁠sbeodyssey.com⁠ Connect with us on social media: ⁠Instagram⁠ | ⁠Facebook

21. Change Your Mindset, Get Out of Your Own Way, Double Your Revenue 12.04.2023

Gerald from Kellam Mechanical in Virginia lived without HVAC, so he knows passionately the service he provides to his customers helps them be comfortable. Hear how after many years of running calls, he changed his mindset and, in return, achieved the success he never before imagined. Want to get your techs ready for summer? Register for SBE's Regional Training. ⁠ REGISTER HERE ⁠ Learn more abo...

20. Finding a Great Career as an HVAC Technician 08.03.2023

In this episode, Lamont Page, a Worley's Home Services technician in Yorktown, VA, shares insights on how to make the most of a career in the industry. He shares tips he learned from going from a "fix anything jack of all trades" to significantly increasing his sales revenue without any pushy or fake sales tactics.

19. Doubling Revenue with An Up Front Contract with Technician, John from Hopkins Air Conditioning 14.12.2022

John, a tech from Hopkins Air Conditioning in FL, shares how he doubled his annual revenue over last year by implementing a strong upfront contract with his customers that he learned from our Annual Conference. Want to learn more about the SBE Annual Conference?  Visit our website https://sbeodyssey.com and click the "Annual Conference" tab to learn more and register. Learn more about SBE at...

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