The TrustBuilder Podcast

Trust starts long before a project begins, it starts with the people you invite into your business. In this episode of the TrustBuilder® Podcast, Kendra Wiiest and Lauren from Profectus join the conversation to discuss how trust influences hiring, client relationships, and healthy team culture. They share why shared values matter, how leaders can recover after mistakes, and why authenticity, trans...

In this episode of the TrustBuilder® Podcast, Scott Linklater and Brad Williams explore how encouragement and achievement work together to build trust. They discuss why some people trust through results while others trust through connection, and why both are essential for healthy relationships and strong teams. The conversation also examines when encouragement can backfire, the importance of authe...

In this episode of the TrustBuilder® Podcast, Scott and Brad are joined by leadership consultant, executive coach, and Gonzaga University professor Greg Husted to discuss the little things that build, or break, trust. Together, they explore how everyday habits like showing up on time, owning mistakes, communicating honestly, and taking responsibility can strengthen relationships over time. They al...

In this episode of the TrustBuilder Podcast, Scott Linklater and Brad Williams explore one of the most common questions in relationships and communication: can you trust your first impression of someone? The conversation breaks down why some people feel instantly safe or familiar, how upbringing and past experiences shape trust tendencies, and why referential trust often plays a major role in earl...

In this episode of the TrustBuilder Podcast, host Scott Linklater and TrustBuilder CRO & Principal Consultant, Morgan Hartanov, explore how trust is often built, or broken, through the small habits and everyday interactions people tend to overlook. From simple moments like a thoughtful gesture at a coffee shop to the routines that shape marriages, teams, and workplaces, they break down why con...

In this episode of the TrustBuilder Podcast, hosts Scott and Brad sit down with Derek Deis, evening news anchor at KXLY, to explore what it really takes to build trust in modern journalism. With nearly 26 years in the industry, Derek shares how newsrooms balance speed vs. accuracy, navigate bias and echo chambers, and maintain credibility through transparency. The conversation highlights how consi...

In this episode of the TrustBuilder Podcast, Scott is joined by Brad Williams and guest Jonathan Schwab, a criminal defense attorney from Spokane, WA, to explore one of the most complex questions in relational trust: can you trust someone you compete with? They discuss how trust functions in high-stakes, adversarial environments, where competition and cooperation must coexist. The conversation hig...

In this episode of the TrustBuilder Podcast, host Scott Linklater and Morgan Hartanov welcome guest Kyle Day, General Manager of the Spokane Indians. They discuss how hospitality and intentional service culture build deep trust within a professional sports organization. They examine the unique role of minor league operations as an entertainment and hospitality business, explaining how prioritizing...

In this episode of the TrustBuilder podcast, host Scott Linklater and Morgan Hartanov sit down with Leigh Veidman, head coach of the Spokane Velocity, to discuss the high-stakes world of professional soccer. Coach Veidman shares how his journey from the academies of Liverpool to the Inland Northwest shaped his "character over competence" leadership philosophy. The conversation moves beyond the pit...

In this episode of the TrustBuilder Podcast, host Scott Linklater and guests Kari Grambo and Brad Williams discuss how constant criticism can undermine the very trust and performance it is meant to improve. They examine the emotional toll of nitpicking, explaining how it can diminish a person’s sense of value and drain the meaning from their work. The conversation highlights the importance of timi...

In this episode of the TrustBuilder Podcast, host Scott Linklater sits down with Brad Williams to explore the surprising role of humor in building and sometimes breaking professional trust. They discuss the thin line between using laughter to diffuse tension and crossing into disrespect, sharing personal stories on how humor leads to the authenticity required for real connection. Tune in to learn...

In this episode of the Trust Builder Podcast, the hosts discuss how culture fundamentally influences human trust instincts. They define trust as both a universal survival mechanism and a socially constructed concept that changes based on geographical location and historical era. The conversation highlights how professional success often depends on aligning personal trust values with an organizatio...

In this episode of the Trust Builder Podcast, hosts Scott Linklater, Morgan Hartanov, and Brad Williams engage in a philosophical and practical debate regarding the dual nature of trust. They begin by tackling the tension between vulnerability and strength, with Brad Williams asserting that while trust requires a risky relinquishment of control, it ultimately develops character and builds the foun...

Welcome back to the TrustBuilder podcast! In this episode, we investigate whether trust and accountability are friends or foes. Our hosts share data from individual assessments showing that accountability is a top three builder for earning and keeping trust because people want those around them to take ownership of their actions. We discuss how accountability can increase trust in healthy environm...

Welcome back to the TrustBuilder podcast! This episode, "The Trust Gap Between Leaders and Teams" addresses the critical disconnect in trust that often exists between organizational leadership and the employees they lead. We analyze how this gap, frequently caused by poor transparency, inconsistent communication, and a lack of psychological safety, directly impacts performance, morale, and turnove...

Welcome back to the TrustBuilder Podcast, where we wrestle with the critical intersection of trust and modern organizational life. In this episode, hosts Brad Williams, Scott Linklater, and Morgan Hartanov dive deep into a hot-button issue: Can technology help or hurt building trust? The discussion tackles the burning question: Does remote work make it harder to trust each other? We explore how li...

Welcome back to The TrustBuilder Podcast, where hosts Scott and Brad, along with special guest Morgan Hartanov, tackle the tough questions surrounding trust and team dynamics. In this critical Episode 5, we dive into the question: "When Teams Stop Talking... Is It a Trust Issue?" We explore how silence can be misread and when a lack of communication signals a deeper problem within the team or rela...

In this episode of the Trustbuilder Podcast, hosts Scott and Brad dive into a couple of difficult questions surrounding the foundation of trust. They tackle the core question: Is trust earned, given, or assumed? The discussion explores the critical role personality plays in how individuals build or withhold trust. The hosts share their insights on how different personality types (Action, Insight,...

In this thought-provoking episode of the TrustBuilder Podcast, hosts Brad Williams and Scott Linklater tackle one of the most critical and challenging questions about trust: Is it possible to rebuild it once it's been broken? They dive into the complexities of repairing relationships, exploring whether every breach of trust should be forgiven and if a simple "I'm sorry" is enough to heal the damag...

In this episode of the Trust Builder podcast, hosts Scott and Brad discuss the complexities of transparency in leadership. They address the hard question: "When does transparency stop building trust and start eroding confidence?". The hosts explore how oversharing can sometimes be a lazy or selfish act and can actually erode confidence. They also differentiate between privacy and secrecy, and warn...

Welcome to the very first episode of The TrustBuilder Podcast! Join hosts Scott and Brad as they introduce a new series dedicated to tackling the "hard questions" about trust in teams, organizations, and everyday life. In this introductory episode, they share their backgrounds, explain why trust is a critical topic, and preview some of the challenging discussions to come, including whether it's po...