Yoram Solomon

The TRUST Show

Society EN ↓ 195 episodes

Welcome to The Trust Show. I’m your host, Yoram Solomon, researcher of trust, and the author of the book of trust. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust.

Author

Yoram Solomon

Category

Society

Podcast website

TheTrustShow.podbean.com

Latest episode

Sep 2, 2025

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Episodes

S2E10: (Not a) Great Job! Participation Trophies, and Trust 03.10.2021

There are two words that are probably responsible for launching more failed businesses than any other two words in the English language, and possibly in history: Great Job! This episode is more of an opinion, and it’s an opinion about one of my biggest pet peeves, and it is linked directly to trust, the lack of trust, the decline in trustworthiness, and the decline of excellence and exceptionalism...

S2E9: There is More Than One Way to be a Trusted Brand 26.09.2021

We are bombarded with tv and radio commercials telling us the certain brands are TRUSTED. I always cringe when I hear that. Are they really trusted? Are they worthy of your trust? Says who? This episode will not teach you a new trust law, or a new component of trust, but rather apply those to the trustworthiness of a brand. What you will find in this episode is that there is no one way to be trust...

S2E8: What Makes You Trusted? The NEW Trust-6 Model: Time & Intimacy [Part 2] 19.09.2021

This is the second part (of 2) to cover the two components that accelerate the impact that positivity has on building trust: time and intimacy. Time is the frequency and length of interactions, and intimacy is the level of communication, and ranges from words-only text and email messages to in-person, face-to-face communications, and even more. In this episode, we focus on the consistency of verba...

S2E7: What Makes You Trusted? The NEW Trust-6 Model: Time & Intimacy [Part 1] 12.09.2021

The previous episode covered the positivity component of “what you do”. Your positivity sets the direction to whether you build trust or reduce trust during an interaction. This episode is the first part (of two) covering the two components that accelerate the impact that positivity has on building trust: time and intimacy. Time is the frequency and length of interactions, and intimacy is the leve...

S2E6: What Makes You Trusted? The NEW Trust-6 Model: Positivity 05.09.2021

The first five episodes of the second season described the three components of the “who you are” group of components of my trustworthiness model: competence, personality compatibility, and symmetry. This episode begins covering the components of the “what you do” during an interaction that will allow you to have an immediate impact on your trustworthiness by the end of the interaction. There are t...

S2E5: What Makes You Trusted? The NEW Trust-6 Model: Symmetry [Part 2] 29.08.2021

This episode is the second of two parts discussing symmetry. This episode focuses on fairness. Fairness showed a strong correlation with trust. We trust people who treat us fairly. But there are different types of fairness. You will hear about fairness exercises, a mistake I made in conducting one of those exercises that led to a major revelation, and about a group of people who demonstrated an ex...

S2E4: What Makes You Trusted? The NEW Trust-6 Model: Symmetry [Part 1] 22.08.2021

This is the third and last component of the “who you are” group of components in my trustworthiness model: Symmetry. This component is situational. This episode is the first of two parts discussing symmetry. Symmetry is a situational component, that is based on perspective. The two sides to a trusting relationship may have different perspectives of their relationship. This first part focuses on be...

S2E3: What Makes You Trusted? The NEW Trust-6 Model: Personality Compatibility [Part 2] 15.08.2021

This episode is the second part of the personality compatibility component of “who you are.” The previous episode covered two dimensions of personality compatibility (area and scope). This episode covers the other three. The third dimension of personality compatibility is alignment. At the universal/absolute level, alignment is mandatory for trust. However, the personal level, where there are mult...

S2E2: What Makes You Trusted? The NEW Trust-6 Model: Personality Compatibility [Part 1] 08.08.2021

The second component of “who you are” is the personality compatibility. Since trust is relative (trust laws 1 through 4), personality compatibility should be considered through the eyes of the person you want to be trusted by. Personality compatibility has the biggest impact on how much the other person is willing to trust you, 86%. There are five dimensions for personality compatibility. The firs...

S2E1: What Makes You Trusted? The NEW Trust-6 Model: Competence 01.08.2021

This is the first episode of the second season. This season, for the most part, focuses on the six components of my trustworthiness model. These components are what makes a person worthy of someone else’s trust. Remember that trust is relative, so these components must be evaluated in the context of a specific relationship, specific situation, and specific context. The six components are divided i...

S1E10: The Three Development Layers of Successful Organizations 25.07.2021

This is the last episode of season 1 of The Trust Show. In this episode, I discuss the three layers of successful organizations, and how you can improve them. Organizations typically put emphasis on two of them: personal/professional development, and organizational development. With personal development we improve the individuals, individually. With organizational development, we typically use too...

S1E9: Selling on Trust and Not Price 18.07.2021

This episode will show you how important is trustworthiness for you when you try to sell something. Specifically, that you can charge a higher price than an untrustworthy salesperson can, and still win the business. You'll be surprised by how much of a higher price. You will also get a few specific tips on how to be a more trustworthy salesperson, from the book "Can I Trust You? 50+1 Habits that w...

S1E8: Trust is Transferrable, Dynamic, Two-Sided (Trust Laws 5, 7, 8) 11.07.2021

This is the conclusion of the 8 laws of trust, covering laws 5, 7, and 8. The first four laws describe the relativity of trust. Law 5 describe trust as transferrable. Law 7 focuses on the dynamic nature of trust, and Law 8 suggests that trust is two sided, and that the level of trust you have in another person is the product of your trustability (willingness to trust other people in general) and t...

S1E7: A Culture of Trust, Part II: Constructive Disagreement 04.07.2021

This episode is the second of two parts about what makes for a culture of trust in an organization. It talks about what it feels to have a culture of trust, what are the symptoms, and how they correlate to trust. The previous episode talked about the vertical components: autonomy and accountability. This episode talks about the horizontal component: the ability to hold a constructive disagreement.

S1E6: A Culture of Trust, Part I: Autonomy & Accountability 27.06.2021

This episode is the first of two parts about what makes for a culture of trust in an organization. It starts by talking about what it feels to have a culture of trust, what are the symptoms, and how they correlate to trust. This episode will cover the vertical components (between leaders and their teams): autonomy and accountability.

S1E5: Trust is Relative. Trust Laws 1 through 4 20.06.2021

Most people who talk about trust as if it’s universal or fixed. It’s not. In this episode, I will show you 4 ways in which trust (and trustworthiness) are not universal, but rather relative, and will take you through the first 4 laws of trust I discovered (Trust is Continuous, Contextual, Personal, and Asymmetrical). 

S1E4: Risk, Fear, Trust, Danger, and Safety 13.06.2021

This episode is going to be a bit more philosophical. I will first define what risk, fear, trust, danger, and safety are, and then describe the relationships between them. What makes us feel safe? What makes us feel that we are in danger? Can we decide how much risk we are willing to take? What are the consequences of taking more risk, and what are the consequences of taking too little risk? Final...

S1E3: What Comes First? Trust, or Trustworthiness? 06.06.2021

In this episode I will answer one simple question: what comes first, trust, or trustworthiness? Or, in other words: should you trust only someone who has done enough to earn your trust, or should you start by trusting them?

S1E2: Why is Trust Important? Introduction to The Trust Show 30.05.2021

In this episode I will answer the questions: Why should trust be important to you? Why was it important to me? Why is understanding trust important? What should you expect from this podcast?

S1E1: Does (Team) Size Matter (for Trust)? 25.05.2021

This is the first episode of the first season of The Trust Show. Instead of starting with the introduction, I decided to start with a full content episode. In this episode I will discuss the impact of team size on the level of trust in that team.

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