Yoram Solomon
The TRUST Show
Welcome to The Trust Show. I’m your host, Yoram Solomon, researcher of trust, and the author of the book of trust. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust.
Author
Yoram Solomon
Category
Podcast website
Latest episode
Sep 2, 2025
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Episodes
S5E3: TRUST and Feedback—Part I: Accountability, Reciprocity, and Positive Feedback 17.04.2022 32:54
There is a reciprocal relationship between trust, giving feedback, and receptivity to feedback. In one of my surveys, I found that when you trust someone, you are 106% more willing to give them the direct, unfiltered feedback they need to hear, rather than tell them what you think they want to hear. But this reciprocity doesn’t end there. When you give someone the feedback they need, with the clea...
S5E2: Why is TRUST Declining? 10.04.2022 36:25
TRUST is continuously declining. There are multiple sources, assessments, and surveys that show that. But why is it declining? It was said that the first step to solving any problem is recognizing that there is one. But the second step is to understand why. Why is trust declining? In this episode, I will use the 6 components of my trustworthiness model, and show how behaviors in each one of them c...
S5E1: TRUST and First Impression 03.04.2022 27:28
One of the six components of my trustworthiness model is time. Time is one of the “what you do” group of dynamic components. Time accelerates the impact that the interaction's positivity (or negativity) has on your trustworthiness level. But not all time is equal. You know that it takes time to build trust. You also know that once you lose trust, it is almost impossible (or takes a tremendous amou...
S4E12: TRUSTABILITY, Your Greater Responsibility 20.03.2022 23:57
My 8th Law of Trust states that the level of trust I have in you is the product of my Trustability, or my willingness to trust other people in general, and your trustworthiness. In workshops, I typically say that there is nothing you can do about the former (my trustability), and everything you can do about the latter (your trustworthiness). This is also why my Trust Habits workshop focuses on for...
S4E11: Can You TRUST Customer Reviews? 13.03.2022 30:12
The idea of posting and relying on customer reviews comes from the fifth law of trust: that trust is transferrable. If you trust one person, who trusts another person, you may trust that other person too. The better business bureau (BBB), Amazon, Google, and many other companies use such reviews. Before you buy almost anything, before you download a song, go to a movie, or book a hotel room, you c...
S4E10: How do you Measure TRUST? 06.03.2022 29:42
Trust is the foundation for everything. With trust, you have creativity, productivity, and financial results. With trust, you have strong marriages and healthy relationships with your kids, parents, and friends. But how do you measure trust? Trust is a relatively intangible, abstract construct that’s hard to measure. You can’t just send a questionnaire and ask people “what is the level of trust in...
S4E9: What Does TRUST Have to do with the Boardroom? 27.02.2022 29:20
When the organization has high trust, customers prefer to buy from it, even at higher prices. The employees are less stressed, more engaged, and more satisfied with their jobs. They are capable of conducting a constructive disagreement that leads to creativity. Those high trust companies are more innovative and productive. Projects are completed on time and budget 45% more than low-trust organizat...
S4E8: TRUST and Breaking the Rules 20.02.2022 24:45
Once again, I’m recording an episode in response to something Simon Sinek said. In a LinkedIn post, he wrote “We don't trust people to follow the rules. We trust people to know when to break them.” I understand the need to be provocative and contrarian, but is this statement true? Is that how we should decide who we trust and who we don’t trust? In this episode, I will break down the relationship...
S4E7: Is TRUST More Important Than Performance? 13.02.2022 21:16
In one of his videos, Simon Sinek makes the point that trust is more important than performance. I agree with a lot of what he says, but not with this statement. In this episode, I will give you two reasons why I so strongly disagree with this statement, but also, given that trust is relative, how do you balance those two?
S4E6: How Many People Can You TRUST? 06.02.2022 25:02
How many people can you really trust? Is there a limit to the number of people you can trust? In this episode, I will answer this with a definite YES. But to answer the question “how many?” I would have to say, “it’s complicated.” In this episode, I will uncomplicate things. I will explain what factors affect how many people you can trust, and how much you can really trust them. This episode is a...
S4E5: Trust and COVID-19 30.01.2022 31:16
The COVID-19 pandemic, now entering its third year, had a major impact on trust in many ways. Some might say that the impact is not smaller than the events of 9/11. In this episode, I will discuss things such as our trust in the media, science, and experts, the impact of virtual meetings on intimacy and trust, the impact of the polarization around masks and vaccines on trust, the quality of educat...
S4E4: 10 Ways to be More Accountable and Trusted (Part II) 23.01.2022 24:15
This is the second part of this two-part episode on accountability. The Merriam-Webster dictionary defines accountability as “an obligation or willingness to accept responsibility or to account for one's actions.” In my research, I found a very strong link between trust and accountability. Like any trust relationship, this one, too, is reciprocal. If you behave in an accountable way, I will trust...
S4E3: 10 Ways to be More Accountable and Trusted (Part I) 16.01.2022 29:04
The Merriam-Webster dictionary defines accountability as “an obligation or willingness to accept responsibility or to account for one's actions.” In my research, I found a very strong link between trust and accountability. Like any trust relationship, this one, too, is reciprocal. If you behave in an accountable way, I will trust you, I will give you autonomy because I trust you not to abuse it, a...
S4E2: How to Achieve Your New Year’s Resolutions 09.01.2022 34:10
It’s that time of the year, and we set our new year resolutions. But, before you set your new year resolutions, let me ask you one question: did YOU achieve LAST year’s resolution? I found a statistic that showed that 35% of people kept ALL their 2020 resolutions. That’s not bad! 49% kept some, and 16% kept none. So, what’s the secret to achieving your new year's resolutions? In this episode, I wi...
S4E1: Is Procrastination Good or Bad? 02.01.2022 25:39
A very famous speaker was procrastinating until the last minute on writing his speech. In fact, he went on stage without the entire speech. He was a procrastinator. Then, on stage, he added four more words to it. He decided to start with the words: "I have a dream..." We typically look at procrastination in a negative context. But, is it all bad? In this episode, I will first show both the negativ...
S3E10: Becoming more Trusted. The end of the Process. What‘s Next? 12.12.2021 18:06
After covering the entire Trust Habits process, this final episode of the 3rd season will answer the question, "what's next?" What should you do once you are more trusted in a specific relationship in a specific context? How do you extend this new habit? This episode will propose how to increase your trustworthiness in the eyes of the same person further, how to be trusted in the same relationship...
S3E9: Becoming more Trusted, Step 7: Just do it! 05.12.2021 44:03
The first 6 steps of the process helped you identify a relationship, what you are doing that's holding you back from being more trusted in that relationship, identify a new habit that will help you be more trusted, and helped you refine and clarify that habit, making it stick, and appoint an accountability partner that will help you achieve your goal. You could have done all of that without leavin...
S3E8: Becoming more Trusted, Step 6: Accountability Partner 28.11.2021 21:39
In a study, the Association for Training and Development found that by yourself, the probability of achieving a goal you have set for yourself will not exceed 50%. There is one more method we will deploy to help you build the new habit that will make you more trusted: using an accountability partner. In this episode, we will explain why an accountability partner is important, help you decide who w...
S3E7: Becoming more Trusted, Step 5: Making it Stick (Part II), Extrinsic Motivation 21.11.2021 34:15
It's not enough that you identified the new habit that must replace an old bad habit that was holding you back from being more trusted. The Goldilocks rule states that if it is too easy or too hard, you will not be motivated enough to form this new habit. So, you chose a habit that is right there on the line of being too hard. The previous episode gave you five methods to make it a little easier,...
S3E6: Becoming more Trusted, Step 5: Making it Stick (Part I) 14.11.2021 34:06
The last three episodes covered the first four steps in developing a habit that will help you become more trusted. You identified a specific relationship (Step 1), one bad habit you have that's holding you back from being more trusted (Step 2), and one good new habit that will contradict your bad habit (Step 3). In Step 4, you clarified it further and made it a S.M.A.R.T. habit (specific, measurab...
S3E5: Becoming more Trusted, Steps 3/4: SMART Action Plan 07.11.2021 33:48
This is the third episode in which I’m taking you through the 7 step process to be more trusted. In the previous episodes, you went through step 1 and identified one relationship you want to be more trusted at, and through step 2, where you identified one bad thing you are doing in that relationship that is holding you back from being more trusted. In this episode, we will go through step 3, and i...
S3E4: Becoming more Trusted, Step 2: One BAD Thing 31.10.2021 42:01
This is the second episode in which I’m taking you through the 7 step process to be more trusted. In the previous episode, you went through step 1 and identified one relationship you want to be more trusted at. In this episode, you will go through step 2, and identify one bad thing you are doing in that relationship that is holding you back from being more trusted.
S3E3: Becoming More Trusted. Step 1: One Relationship 24.10.2021 42:19
In previous seasons and episodes you learned what trust is, the benefits of it, the costs of not having trust. You learned the 8 laws of trust, and that the building block of trust is your trustworthiness. Then, you learned my 6 component model of what makes a person trustworthy. I even applied it to different situations. Now, it’s time to work on your trustworthiness, using my 7-step process. To...
S3E2: How to Kill Trustworthiness 17.10.2021 31:56
No leader intentionally wants to kill trustworthiness of their people. But they do it anyway, and often for what they believe are justified reasons. Nevertheless, the outcome is the same: they cause their people to lose their trustworthiness, and as a result, they can’t trust them. This episode will explain WHY it happens in light of the 8 laws of trust and the 6 components of trustworthiness whic...
S3E1: The Cost of Not Having Enough Trust 10.10.2021 38:18
Why is trust so important? How does trust contribute to the bottom line? This episode cites a lot of research done by many. It shows the impact of having trust on company performance, on employee attitudes, on employee behaviors, and on project performance. A lot of numbers will be thrown in this episode, that will paint a complete picture. They will show what happens when the level of trust is ab...
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