The Trunk Show with RW Elephant

In this season finale, Allison Howell sits down with Melinda Perry, the visionary co-founder of M2 Exteriors. Starting her business at age 54 after a move from California to Tennessee, Melinda shares her unconventional journey from therapeutic gardening to managing multi-million dollar exterior design projects. This conversation explores the humility required to go back to school mid-career, the i...

In this episode, host Allison Howell speaks with two rental entrepreneurs, Anna Samodarov of Memorable Events Rentals and Erica Trombetti of La Affitto, about navigating the logistical and financial hurdles of the event industry. Anna discusses managing the extreme seasonality of the Sacramento and Bay Area markets through flexible staffing and proactive booking. Erica shares her transition from w...

This episode features a conversation with Tammy Noel, the founder and lead curator of TableMade, a specialty tabletop rental company located right outside of Atlanta. Tammy discusses how her background in corporate product development influences her creative process, the calculated risks she takes with new collections, and the importance of using data to navigate business plateaus. Highlights: The...

This episode discusses the importance of strategic growth, intentionality and operational efficiency with 2 different rental companies. First is Jenna Mackanich and Jillian Mackey, owners of Lilac and Lace Co. located just outside Philadelphia, PA. The second is with Courtney Inghram, founder of The Collection by Courtney Inghram which services Virginia and North Carolina. What’s in this episode: ...

This episode features Raul Rodriguez, founder of 2R Creative and Lavish Event Rentals, who details his rise in the luxury event production market. He discusses the organic launch of Lavish and the decision to create a separate brand identity for the rentals side. Raul reveals the strategic advantage of focusing on the unique tableware niche and how he scaled the business by investing in high-quant...

Ashton Pollock is the founder of Bespoke Decor — a design-forward event rental company based in Vancouver, BC. What started 12 years ago with a few vintage finds has grown into one of Vancouver’s leading rental companies. Today, Bespoke is powered by a tight-knit, woman-led team that cares deeply about good design, great service, and making the rental process feel easy. What’s in this episode:   ...

Christie Zangrilli is the Co-Founder and CEO of Party at the Moontower, an Austin based boutique event rental company specializing in modern-eclectic furniture and custom build backdrops and decor. Christie holds a BA in Communication Design from New York University and a MFA in Design from The University of Texas.  What’s in this episode: Studying design, and moving to Austin The seed idea, fund...

Holly and Charlie are owner/operators of Locate to Create. Their mission is to “Locate” items to “Create” bespoke events and experiences. They use props, furniture and styling to tell people’s stories with an underlying theme of sustainability. Their diverse portfolio features an eclectic array of items and furniture pieces curated to cater to various personalities and styles.  Partners Holly and...

Holly and Amanda are the Greenhouse Picker Sisters. They’re fifth generation pickers with a love for all things vintage and unique. Greenhouse Lane is their family’s street name and hosts some of their dearest memories; ones of love and southern tradition. When they’re not on the hunt for their next amazing piece, you can find them spending time with their husbands and children. What’s in this epi...

Over the last 18 years, Mandy Majerik has turned her mom and pop flower shop into a key player for floral production in the southeast. She also founded and operates PropHouse which offers boutique prop rental to her clientele. Mandy has both her AIFD and PFCI certifications. She has a custom build shop, a custom paint shop and is opening a custom print shop. She’s got the heart, the hustle, the hi...

Ann started Borrow out of her garage in 2012 with the belief that people need local art and design in their lives. Borrow provides modern, made + antique furniture for the events and homes of the community she lives in. She has a BA in Creative Writing and a childhood history in theatre. When she's not at Borrow, you'll find her at home with the people she loves.  What’s in this episode: H...

Brazil native Pablo Oliveira founded Nüage Designs in 2004. Based in Miami, the company has become a leader in couture linen and furniture rentals for events, renowned for its quality and service. Oliveira's innovative, hands-on approach and commitment to sustainability and community drive Nüage's success and reputation globally. What’s in this episode: How Pablo got started in the industr...

Alice Sip joined the event rentals industry in North America. Then she took her expertise back to her homeland of New Zealand to build Flock Events. Today, it’s one of the top rental, styling, and event planning businesses in that country.  What’s in this episode: How Alice discovered a gap in the market... and filled it effectively What it’s like to manage multiple locations under one business Ho...

Before starting her event rental business, Sherine Iskandar was a marketing professional. Now, with years of experience and a personal rebrand under her belt, she’s the perfect pro to talk to about the nuts and bolts of branding and marketing an event rental business. What’s in this episode: Building a new brand in a new market How Sherine plans her purchases around pieces that fit and further her...

CeCe Champion is the founder of Little Celebrations, a specialty rentals business in Boston that focuses on the kiddos. Hear how she found her unique passion and place in the industry. Plus, we discuss all things miniature and adorable from tables to sofas to chiavari chairs! What’s in this episode: How mentorship helped grow Little Celebrations CeCe’s business strategy for surviving the pandemic...

Purchasing an existing business and making it your own comes with its own set of challenges. Jacqueline Johannesson is here to walk us through the process. After buying Collected & Co. from a close friend, she and her husband have taken the business to new heights...and learned plenty along the way! What’s in this episode: A look at buying a business from a friend How Jacqueline and her husban...

A live podcast recording from the 2020 Lend & Gather conference with Allison Howell and Meathead Movers founder, Aaron Steed. Aaron is passionate about building a company which benefits his employees just as much as his customers and has lots of great insights into staffing, delivery planning, and living up to the purpose behind your business.  What’s in this episode: Keeping purpose at the co...

Nearly a decade after Corrin Arasa started NYC’s Patina Rentals, we hear how she built a business that has not only lasted but flourished. Enjoy an inside look into one of the country’s most talked-about event rental businesses. What’s in this episode: How to build a work culture that empowers your staff long-term Patina’s famous roller skating parties, and how those started The rent-ready guideli...

Welcome back to the Trunk Show, hosted by Allison Howell and brought to you by RW Elephant. We’re kicking off our second season with Matiana Gregory of Dang! Fine Rentals & Designs, talking about building and maintaining a creative life (in Phoenix, AZ!). What’s in this episode: How Dang! Fine Rentals & Designs leveraged its expertise with custom bars to get “on the map” Behind the scenes...

Martha Sanabanda dives into how she started her business, Martha My Dear Rentals, as a hobby before realizing it was everything she wanted in a full-time job. You’ll hear how she dealt with internal and external skepticism about becoming an entrepreneur and how she’s found her place in the industry along the way.  What’s in this episode: Martha’s path from social work to event rentals.  Turning a...

Anna Crelia and Rhoda Brimberry share their story of establishing Loot Rentals, with two locations, in Austin and Fort Worth, Texas. After sourcing specialty pieces for Anna’s own wedding, the pair found themselves with a collection of rental inventory on their hands. You’ll hear these women look back on those early years and explain how they develop their influential rental collections now.  What...

Annette Stepanian is a lawyer and the founder of Your Legal BFF. She helps creative entrepreneurs get the legal back-end of their businesses in order while making the process as fun and simple as possible. For example, did you know that every business is like a burrito? You’ll get to hear more about her burrito analogy plus common legal conflicts that arise in the wedding and events industry.  Wha...

Maggie Farrell tells the story of starting Maggpie Rentals near Philadelphia, Pennsylvania. Among other things, Maggpie is known for offering beautiful custom furniture pieces made in-house. You’ll hear how Maggie managed to develop a winning business model and keep her young enterprise alive while fighting for her own life. What’s in this episode: The situation that led Maggpie to custom-build a...

Morgan Montgomery and Perkins Morgan tell the story of founding Paisley & Jade Rentals in Richmond, Virgina. You’ll hear about the surprise encounters and rookie mistakes they made which paved the way for their eventual leadership in the event rental industry.  What’s in this episode: How Morgan and Perkins got started—through the catering business. Early missteps in vetting professional partn...

Welcome to the first-ever episode of the Trunk Show hosted by Allison Howell and brought to you by RW Elephant. On this podcast, you’ll hear from founders of leading event rental companies about their rental adventures. To celebrate our first episode, we bring together a handful of the marvelous people you’ll meet in the industry and discuss their true-life, down-to-the-wire, oh-my-gosh-no-way ren...