TrueIcon

The TrueIcon Podcast

Business EN ↓ 10 episodes

The TrueIcon Podcast is about what really happens when you stop performing for everyone else and start building a life that actually fits you. Hosted by Jennifer DeGroff, founder of TrueIcon Inc., this show dives into honest conversations about authentic success, self-worth, burnout, boundaries, emotional wellbeing, and personal growth. You’ll hear real stories from founders, creatives, leaders, and “everyday” true icons who chose to stay true to themselves as they discover and realize their own versions of success. New episodes every other week.

Author

TrueIcon

Category

Business

Latest episode

Jul 3, 2026

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Episodes

The Hidden Power of Letting Go: How Trust Transforms Your Life and Career 03.07.2026

Most of us feel stuck in the in-between, knowing there’s more beyond the current chaos but unsure how to get there. Jeannine Trimboli’s inspiring journey from theatre to entrepreneurship, fitness, and ultimately thriving in the trades reveals a powerful truth: transformation begins when you let go of control and trust the process. In this episode, Jeannine shares how she overcame self-doubt, built...

How Hard Conversations Can Transform Your Life: Lisa Boucher on HR, Leadership and Owning Your Worth 18.06.2026

She got the corner office. Wore the power suit. And walked away. In this episode, Jen sits down with Lisa Boucher, HR consultant, career coach, and 6th-degree Taekwondo Black Belt with over two decades in HR. They get into why avoiding hard conversations is actually the unkind choice, how the stories we make up in our heads are almost always wrong, and what self-advocacy really looks like when you...

The Three Ingredients to Making a Bold Move with Kristen Rocco 04.06.2026

The Ingredients to Making a Bold Move with Kristen Rocco What's between you and your next bold move? For over 15 years, Kristen Rocco worked as a Brand Leader for global companies, mastering the art of turning corporate strategy into human connection. Today, she uses that same storytelling lens to bridge the gap between where people are and where they want to go. In this episode of the TrueIcon Po...

Equal Parts Irrational Confidence and Humility: Quitting Corporate to Build Something Real 21.05.2026

He did everything right. Climbed from the mailroom to senior software engineer at a Fortune 500 company. Checked every box. And then one day he quit. Not because he failed, but because he finally got honest about what success actually meant to him. In this episode of the TrueIcon Podcast, Jen sits down with Brad Colacino, founder and creative director of Bright Cycle Design Co., community builder,...

Art, Peace, and the Hundred Steps: Eugene O'Neill on Finding Your True Self 07.05.2026

This episode contains a candid conversation about personal wellness practices, including some that may not be right for everyone. Nothing shared here is medical advice. Please consult a qualified healthcare professional before making any decisions about your own health and wellness journey. He went to a wellness retreat at one of the darkest points of his life. He walked a hundred steps. And by th...

What Intentional Health Actually Looks Like: Emily Horstman on Wellness, Values, and Lasting Change 23.04.2026

What does it actually mean to be intentional about your health? Not the version that looks good on a wellness app. The real version, the one that accounts for your history, your hormones, your stress, and the life you are actually living. Emily Horstman has spent over 15 years helping people figure that out. In this episode of the TrueIcon Podcast, Jen sits down with Emily Horstman, registered die...

From Higher Ed to Her Own Path: Allison Beyer on Fear, Joy, and Finally Listening to Herself 01.04.2026

She spent years helping students untangle their resumes and find the work that actually lit them up. The whole time, she was quietly ignoring her own advice. This one is for anyone who has ever helped everyone else find their path while staying stuck on the wrong one. In this episode of the TrueIcon Podcast, Jen sits down with Allison Beyer, CEO of Beyer Creative, a video production company that h...

Why Rejection is Redirection: Melissa Snyder on Overcoming Limiting Beliefs 19.03.2026

What happens when you realize the feeling of being "stuck" is actually self-imposed? In this episode of the TrueIcon Podcast, Jen sits down with Melissa Snyder, who shares her inspiring journey from facing repeated career rejections and feeling unfulfilled in corporate media sales, to finally discovering her true passion and purpose in the nonprofit sector. Melissa opens up about the power of divi...

From Corporate "Minion" to Family Business: Reina Ciccarone on Trusting Her Gut and Going All-In 19.03.2026

What happens when you realize the corporate ladder you're climbing is actually just a box stifling your creativity? In this episode of the TrueIcon Podcast, Jen sits down with Reina Ciccarone, Creative Director and co-founder of 3tone Digital. Reina shares her journey from feeling like a "minion" in corporate America to building a thriving, family-owned digital agency with her husband, all while r...

From PhD in Chemistry to Bicoastal Agency Owner: How Erin Fortin Learned to Take Up Space 19.03.2026

What happens when you realize the corporate life you worked so hard to build isn't the one you actually want to live? In this episode of the True Icon Podcast, Jen sits down with Erin Fortin- a PhD chemist who left her 24/7 job working on multi-million dollar robots at Intel to build a thriving, bicoastal photography agency. Erin opens up about the terrifying but liberating decision to bet on hers...

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