The TruCoach Podcast From Truvolv

Dave Azer, Vice President of Marketing at Jacuzzi Bath Remodel, generates over 4,000 leads a day for the company's dealer network. Not a month or a week. A day. That comes to 1.5 million leads a year across roughly 40 sources. Leads run anywhere from $20 to $425, and Dave will tell you the cost of any single one is almost irrelevant. What he watches is net sales. On The TruCoach Podcast, Dave...

Most home improvement operators answer the growth question the same way: get more leads. Scott Berman thinks that's how you go broke. Berman is the founder and CEO of Florida Window and Door , which has grown into a window and door business billing north of $100 million a year. He tracks revenue per lead by source and knows what each source is worth before he spends a dollar on it. In this ep...

Megan Beattie grew a West Michigan home improvement company to around $10 million in about four years, building it on door knocking, special events, and a database she mined for everything it had. No inbound leads, no aggregators, no fancy website. The industry calls her the lead queen, and she’s part of Tony Hoty Consulting , who advises more than 500 home improvement companies on building the le...

Brian Kaskavalciyan rebuilt his career at 40 after watching five companies crash. That experience became the foundation of everything he runs now: The Wealthy Contractor podcast and its nearly 300 episodes, Accelerate Live, and Success Society, the mentorship community for home improvement operators who don't want to figure it out alone. He's also a TruCoach mentor and a Truvolv investor...

Vince and Anthony Nardo, Truvolv investors and TruCoach mentors, spent forty years building a family home improvement business with their father. Vince ran it as president, Anthony as CFO. They grew it past a thousand employees and multiple states before selling to private equity. In this episode of The TruCoach Podcast, Vince and Anthony unpack what they learned along the way. They start with wha...

Chris Behan has been in digital marketing since before Google was a thing. He was generating leads online while most people were still figuring out what the internet was. He's generated tens of millions of leads for home improvement companies, built and exited a business focused entirely on this industry, and now he's the president of Truvolv. He also has a very specific point of view on...

Brian Gottlieb built a home improvement company from $3,000 on a plastic folding table to a $150 million exit. Eric Bohner has spent 27 years inside this industry, across hundreds of businesses, watching owners get stuck at the same walls over and over. In this first episode of The TruCoach Podcast from Truvolv, Brian and Eric lay out the founding vision behind TruCoach and the problems it and Tru...