Caliber

The Trend Effect

Business EN ↓ 6 episodes

The Trend Effect explores how social media has reshaped culture, consumers, and brands - for better or worse. From the team at Caliber, each week features a guest from a leading global brand as we unpack the wins, failures, and unexpected impacts of social strategies, asking one big question: how has social media changed us forever?

Author

Caliber

Episodes

How Social Media Changed Sports (with Major League Soccer) 17.03.2026 30:45

“Before the dawn of social media and the internet age, you basically just had to take what you were given. If you missed a game, you missed a game. ” - Rawan Eewshah Major League Soccer may still be young, and its social team relatively small, but Rawan Eewshah, VP of Social Media at MLS , is thinking big. With a data-driven approach and a genuine enthusiasm for growing the league’s fan base, Rawa...

How Social Media Changed Snacking (with Simge Weinling-Dogrular) 10.03.2026 28:23

“Not just social, but across everywhere, effective advertising comes down to: distinctiveness, consistency, and entertainment. ” - Simge Weinling-Dogrular Simge Weinling-Dogrular, most recently the Head of Marketing and Activation, Americas at Pladis Global, has built a career around understanding what consumers truly crave. After working with snack brands like Flipz, Turtles, and Godiva, she’s le...

How Social Media Changed Fitness (with SoulCycle) 03.03.2026 25:06

“My goal is to make social media third space...That feeling after a SoulCycle class is really indescribable. I want our social media to be a reminder of that feeling.” - McKinley Hart Host Laurel Pinson knew SoulCycle’s social strategy from back in 2019 when she was their VP of Brand and Creative, but how are they approaching social today? As SoulCycle’s Director of Social Media, McKinley Hart is...

How Social Media Changed Investing (with eToro) 24.02.2026 31:32

“The idea of social and investing is let's learn together as a group. If you take some losses, I'd rather learn from your losses than from my own… Life's better in a community.” - Andrew McCormick Social is more than just a tool for eToro, it’s baked into their DNA. Andrew McCormick is the Head of eToro US, a trading and investing platform built around social collaboration and investm...

How Social Media Changed Healthcare & Advocacy (with Planned Parenthood) 17.02.2026 34:39

“ When someone is reading our tweet in a Senate hearing, we should make sure that tweet is really accurate ” - Allison Rhone For Allison Rhone, the National Director of Social Strategy, Partnerships and Insights at Planned Parenthood, there aren’t too many chill days on the job. Since her start as the Director of Social in 2020, she has faced a pandemic, the fall of Roe v. Wade and defunding measu...

How Social Media Changed Dating (with Grindr) 10.02.2026 37:38

“The internet works fast, but the gay internet works 10 times faster.” - Ben Cooper Ben Cooper, the Director of Consumer Content at Grindr, knows that speed is one of the main reasons that Grindr has the largest following of any dating app. From Eurovision to Christina Aguilera, paid to organic, parody to sincere, Grindr’s brand halo spreads as far and wide as their massive global usership. In tod...