The Transition Table

 In this episode of The Transition Table , Diane sits down with Amy Kendall, founder of Hello Story, a marketing, messaging, and copywriting agency. Amy walks through the StoryBrand framework — developed by Donald Miller — and how business owners can use it to craft clearer, more compelling messaging. The conversation covers why customers should be positioned as the hero (not the business), how to...

In this important repeat episode, Diane sat down with Jessica Fialkovich, the founder of Exit Factor during our first national conference in October 2025. Jessica discussed her newest book, The Exit Factor. Jessica provides valuable insights as to why she wrote the book -- how she wants to help business owners obtain VALUE out of their business and exit on their own terms, and for owners to think...

In this episode, Diane speaks with Emily Griesing to talk about how building your business branding is a good strategic move. They discuss what branding is, why it matters, and how to resonate with your target audience. There are some great tips for any business looking to stand out, and Emily's contact information is below. Emily discusses how she determines how the business fits in its mark...

Today we have Art Warsoff, President of Transworld Business Advisors of Utah County (and my business partner/life partner!). He gets into some great detail about what a business broker is looking for when putting a business for sale. He starts with why Exit Factor is so effective for SMB's and why business brokers like Exit Factor graduates--cleaner financials, less reliance on the business o...

This week, Diane is joined by Paige Wiese of Tree Ring Digital to discuss the importance of maintaining and keeping track of your digital assets BEFORE you are ready to exit. We cover what you need to know about all the following things: 1. website ownership and platforms 2. Social media sites - Facebook, LinkedIn, Instagram 3. Google Business sites and reviews - who owns them Paige then provides...

In this episode, Diane chats with Shawn Richards of Blue Sky Business Consulting all about how to develop young leaders while understanding the nuances of generational differences. Shawn provided great insights about  All about Shawn: Shawn Richards is passionate about helping new leaders learn the fundamental principles and skills required to lead high-performing teams. After all, what happens to...