Albert Thompson

The Transient Identiti

Business EN ↓ 154 episodes

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

Author

Albert Thompson

Episodes

The Rebirth of “Live Video” in the Era of Social Distance 27.03.2020 13:07

An insider look at the future of Live Video with Eddie Vaca, the Founder of AmpLive amidst the Corona Virus Pandemic. With everything going virtual we are all utilizing Live Video to stay connected.

Recognizing Cultural Context in Advertising for Brands: LEXUS 0to60 as a case study. 25.03.2020 40:23

MediaPost’s Lisa Singer interviews Albert Thompson about what’s the value in Culturally Centric Platforms such as LEXUS 0to60.

Speed Over Everything in Marketing 23.03.2020 3:06

From the words of Gary Vaynerchuk at VaynerMedia, organizations need to recruit speed to make faster decisions. Organizational speed needs to match the speed of the consumer and how quickly they shape marketplaces.

The Transient Identiti (Trailer) 23.03.2020 0:34