The Transient Identiti

Why “time” as a measure of value? We live in the experience economy. Thus, the most important currency in that economy is your time. For audience targeting, time needs to be a data signal but with a different context.

Albert Thompson joins as a panelist on the eSports Virtual Townhall hosted by SIGHTLY.

In a time of crisis (COVID) or let’s call it supply chain disruptions, consumers no longer obsess over brand preferences. They obsess over getting the essentials they need. In turn they “step out” on the brand relationship with you.

Gillian MacPherson from EPSILON joins the podcast to talk about the reset needed for Brand Marketers as theY re-evaluate “consumerism” in the era of COVID.

From urban sprawls to re-gentrification to immigration to sister-city expansions, culture is reshaping the geographic make up of almost every major DMA in the country. Alex Paneda from Claritas offers perspective on what in-market planning is today with #culturalintelligence in mind.

Video has always been a catalyst for conversation and storytelling but the pandemic and social injustice protests have accelerated new platforms and new behaviors to the forefront. Jason Wiese from the VAB joins us to offer insights to the why behind all this.

Brands have gotten smart in realizing many Mega or Celebrity Influencers don’t reflect their core consumer or even identify with them. The shift? Enlist influencers that are the everyday consumer.

We welcome Damian Pelliccione, Co-Founder of Revry to the podcast talk about the evolution of LGBTQ-ism. Beyond the “I” it’s the “A” for Allied that represents a game changer in affinity for all things Queer.

Once the allure of getting consumers to spend money, the currency of experiential retail has been suspended. Time to digitize it.

With restaurants doing curbside and takeout only in many states, Resy, Opentable, and Tock have pivoted their model to other retail categories like clothing stores, groceries, and fresh markets.

The pandemic shut down Production as we’ve known it unless your were already operating with a modular approach like NGL Collective. David Chitel and Ben DeJesus join the podcast to talk about being “virtual” and powering through the new normal.

First Ride Sharing was eroding the notion of car ownership. Then COVID-19 brought Ride Sharing to a ground halt. Now what? Scotty Reiss joins the podcast to offer insight into the Future of Mobility.

Tim Peterson and Albert Thompson exchange commentary on what the future of TV Upfront buying could look like as Marketers prepare for a new normal that requires agility and adaptability.

Ad Revenue is down across the board. The likes of The Washington Post and Hearst were already less reliant on Ad Spending from clients.

COVID-19 hits and there was extensive dealership closures across the country. But car buying, with the exception of Tesla and Luxury exotics, isn’t exactly contactless. Scotty Reiss, Founder of A Girls Guide to Cars, gives us insight into the potential Future State of car buying.

Travis Scott performs in Fortnite and all of a sudden eSports gains social currency like never before. The team at SIGHTLY breaks down the current and Future State of the category.

While there is the understand that we all must assimilate to a degree with the “ethos” of American culture it doesn’t mean that we have forsaken our unique cultural identity. We are not simply your token “Total Market.”

In the era of COVID, almost every human could benefit from practicing Escapism. In the realm of Culture, this is nothing new. Listen to Rochelle Newman-Carrasco talk about the practice of Escapism in the modern era.

Jo Kinsella and Albert Thompson talk about the new normals since the COVID-19 outbreak.

Some play just to win. Others play to stay in the game. Infinite players play Monopoly. Finite players play Uno. During a marketplace upheaval Finite players will perish.

COVID-19 hit and the experiential world game to a ground halt. Live became the answer. But not just as contingency plan but more as a mainstream in-market play for exponential reach. Albert talks to Sean McGill from 90Seconds about what’s emerging in the world of Live.

Many organizations have touted their so-called Digital Transformations or how they’re Digital first or how they use Ai or are so data driven. Then COVID-19 hits and their business model is dead. They were “emotionally tied” to legacy ways of operation.

It’s foolish to believe optimistically that all consumer behaviors will just come back online. A new framework for consumer psychology will emerge. Brands will have to acknowledge it and build new Go-to-Market strategies to support it.

Consumer move at a very different pace than brands. Most connect with brands directly anyway through some level of service. The DTC movement will reshape everything.

It’s not everyday you read about a Direct-to-Consumer Ice Cream business but that’s exactly what Tipsy Scoop represents.