Michele Richard/Avery Braden

The Trades Advantage

Business EN ↓ 8 episodes

Are you a trades professional looking to take your business to the next level? Want to learn from the best in the biz? We're here to help! Our podcast is your one-stop-shop for expert advice, actionable tips, and inspiring stories from successful trades business owners just like you! Join us as we dive into the nitty-gritty of building, growing, and selling your business. We'll be covering topics like: • Website building and online presence 🌐 • Google reviews and reputation management ⭐️ • Bookkeeping and financial management 💸 • Equipment and security essentials 🛠️ • Mindset and coaching f...

Author

Michele Richard/Avery Braden

Episodes

Core Motives: The Secret to Dominating the Trades 25.05.2026 45:39

In this episode of the Trades Advantage podcast, hosts Avery and Michelle dive deep into the "why" behind human behavior with lifelong entrepreneur and color code expert Tom Wigley of Wise Minds. While most personality assessments focus on what people do, this episode explores the color code system, which identifies the core motives that drive every decision in business and life.

Mastering the Trades: Scaling Success with Systems and Strategy 20.05.2026 32:45

In this episode of the Trades Advantage Podcast , Avery, founder of Brand Hyve, sits down with Michelle Richard of Nautilus Consulting Group to discuss the essential components for growing and dominating in the trades. Michelle, a seasoned business consultant, shares her expertise on how business owners can move away from "wearing too many hats" and transition toward a more profitable, system-driv...

From Garage to Multi-City Success: Scaling Culture and Systems with Scott DeMalteris 20.05.2026 31:15

In this episode of The Trades Advantage , we sit down with Scott DeMalteris, founder of Lightning Restoration. Scott shares his journey of growing a restoration business from a single garage into a multi-city operation with a "family-like" culture. We dive deep into the lessons he learned from early expansion failures, the importance of having the "right people in the right seats," and how he succ...

Mastering Local Search: How Trade Businesses Can Rank Higher on Google 04.05.2026 23:28

This episode of the Trades Advantage podcast features host Avery , founder of Brand Hyve , stepping into the "hot seat" to be interviewed by Michelle from Nautilus Consulting Group . Together, they explore actionable strategies for trade businesses to dominate their local markets through website optimization and Google Business Profile management.

ep4 juiced media 13.03.2026 38:41

Notes

The Contractor's Ledger: Demystifying Bookkeeping & Growth 02.03.2026 27:14

Join us on this episode as we sit down with Will from The Contractors Bookkeeper to tackle the financial realities of the construction world. If you've ever wondered why bookkeeping matters beyond tax season, how to weather unexpected project curveballs, or what simple strategies can transform your business, this is the episode for you! Will shares game-changing insights, common misconceptions, an...

Mindset Mastery: A Faith-Driven Approach 17.02.2026 28:22

• Building Your Inner Edge: Faith & Mindset with Terry. • The Blueprint for Belief: A Faith/Life Coach on Mindset • Rebuilding Your Mind: A Faith-Based Perspective • Beyond the Grind: Cultivating a Kingdom Mindset

Introduction 09.02.2026 7:27

Welcome to the podcast hosted by Michele Richard and co-hosted by Avery Braden, where practical strategy meets real-world execution. Michele is a business consultant focused on helping owners gain clarity, structure, and sustainable growth, while Avery helps businesses implement affordable marketing and systems that actually work—without overcomplication or bloated budgets. This show exists to cut...