The Tom Ferry Podcast Experience

The average days on market for listings is going up. This could mean that business is slowing down… or… it could be the perfect opportunity to make the most out of every listing! Because let’s be fair, you can’t fully leverage a listing that sells in a matter of hours. This week, Jason Pantana is going to show you six market channels that will help you use one listing to generate several more. Rem...

Competition is tough out there for agents, sure… but consider what it’s like for buyers right now… Demand is high, inventory is low, and interest rates have interested buyers sitting on the fence. If you’re going to get them off that fence and into a home, you need to be working with the right knowledge and the right language. Lucky for you, I have Byron Lazine with me to give you some brilliant a...

Partnered listings… Why would you anyone want to take half commission on a transaction when they could go for the whole things? Well, what if it meant way more transactions and your ticket into the world of super high-end luxury real estate? This week I talked with actor, theater director, and superstar NYC realtor Randy Baruh about how he used partnered listings and creative video to catapult int...

It’s been said, “When you stop growing, you start dying,” and with the market as tough as it is right now, those words are more relevant than ever.   That’s why this week I have mega team leaders Lindsey and DJ DellaSala and Mark Pattison in the studio to discuss engineering growth by finding and mentoring a Rockstar sales staff.   If you’re looking to scale your sales (which you should be), these...

Marketing is a lot of work. You put all this effort into creating quality content, shooting informative videos, then you post it out there – and it’s disappeared before it even had time to breathe. But did you know that there are some marketing channels where posts age like fine wine? That’s right, your content will have a much longer shelf life if you know where to place it, and Jason Pantana is...

When the competition heats up, so do the heads of everyone in the room. If someone directs their insecurities or frustrations at you, what do you do? Imagine they were offering you a flower instead of a dig. Do you have to take the flower? What happens if you don’t? Watch and find out…

Chris Heller is the Chief Real Estate Officer at OJO labs, my former affirmation partner, and author of one of my favorite books of the year, “Dominant Thoughts.”   I really can’t stress enough how important this book is for agents facing our current market. That’s why this week I’m talking with Chris about why he wrote it and how you can use the ideas it presents in your own life and business. It...

Last year Brian Ladd and his team closed over 200 transactions and did close to a quarter billion dollars in volume in an area of just 800 homes. Best part is… he only has a team of seven salespeople! Brian is like the Tom Brady of real estate – he knows exactly where to pass the ball in order to win the big game. I sat down with Brain to unpack why he chose this model of team, how he leads, and w...

This week, I want to take a step back and ask how you’re doing with generating your listing leads. So… how’s it going? Is your pipeline full? If it’s not, Jason Pantana is going to give you four of the best tactics/channels for generating listings and show you how to use them. He’ll even tell you exactly what kinds of videos you should be creating and how these channels work. Make sure to watch or...

Is your schedule so full that you don’t know how to keep up with it all? I know mine is jam packed constantly… by design. Why? Because you never know which phone call is going to be the one that changes your life, and I can give you proof of that. 

In this business, the agent of choice is the agent people know. Making cold calls and working with leads is uncomfortable because you feel like a stranger to those people. So, what is best way to get past being a stranger to everyone you’ve never met? Make them see you EVERYWHERE so it feels like they already know you! I’m talking about ad retargeting. The Wolfe of Real Estate, Erica Wolfe , has u...

If you don’t know Tim Smith , you should. He’s one of my personal clients serving the whole Coastal Orange County area, brought in over $803,000,000 in volume last year, AND he’s speaking at Summit this August. The guy is on FIRE, so he clearly knows a thing or two about what’s hot and what’s not in luxury real estate today. I sat down with Tim to talk about the state of the market, how to educate...

How many reasons have you heard for someone not wanting to sell their home? How many reasons have people had for going with other agents? People have tons of excuses, but YOU DON’T, because Phil Jones is here to give you Exactly What to Say . Phil is the author of that phenomenal book I’ve been raving about for months and also the keynote speaker at our upcoming Success Summit! You’re going to lea...

Did you know that four out of five of the top marketers across all industries said they’d rather give up SOCIAL MEDIA than email? Yeah… Because email works when you know how to work it. All it takes is knowing what to do – and what not to do – in order to send wildly successful mass email campaigns that people will want to be on the receiving end of. That’s why Jason Pantana is going to show you h...

Failure is only as real as you make it. That’s not some corny line; it’s a fact. You can choose to see failure or choose to see feedback. When you choose feedback, failure isn’t even an option.

Everyone who has their own business has thought about their brand. We all talk so much about branding and living into our brand, but most of us haven’t paused to ask the fundamental questions: What does “brand” actually mean? What is the difference between your brand and your marketing? What are the pillars of a successful brand story? Where does YOUR true brand come from?   To answer these and so...

Let’s not beat around the bush… We ARE in a recession. Maybe it’s not a housing recession, but this is no time to kick our feet up and take it easy. Getting more than our share of the market takes a dialed-in team with no weak links – and that takes some serious accountability. This week, I spoke with Lydia Gable about the importance of drive, the necessity of hard conversations, and how happy eve...

Do you ever just have crappy days? If you do, I bet it comes back to one of five things that you either skipped or didn’t get enough of. I call these my MEDSS. We all need to take them, because when you get the right dose, every day is a great one.

It’s easy to become desensitized to marketing tactics when we’re bombarded with them constantly. But do you ever receive a piece in the mail that’s so beautiful it makes you go, “Wow… I didn’t know how much I actually needed this in my life.” Oriana Shea has a bag full of printed pieces that look like art books you’d buy from a museum and a YouTube channel filled with… recipes? Yeah, she has her o...

Tough market, you say? No time to mess around, then. I have one, two, three, FOUR of the most amazing women in real estate here in the studio to help me answer the questions, “How do we get those buyers off the fence, and how do we do it faster?” Sarah Allen , Jen Dillard , Keri White , and Glennda Baker not only answer that question – they do it with enough precision to leave time to talk about (...

Canada… The land of hockey, poutine, polite manners, and brilliant real estate marketing innovation.   This week I have four of our gigantic neighbors’ top agents – Steven Kim, Sean Ryan, Janet Miller, and Brad McCallum – here to talk about their iconic marketing moments.   Besides just marketing, our friends also have some killer advice on setting boundaries, creating a work/life balance, and ref...

What’s the point of putting so much time into social media if all it does is get you likes? The thing is… social media DOES NOT get you business unless you position it to. This week, Jason Pantana is going to show you how to do just that, by displaying your menu of services and using CTAs to invite business into your life. Speaking of CTAs, I could tell you all about them here, or I could tell you...

We all fall down sometimes, get into a mood or a creative drought. When things start to slow down, what is the fuel that gets you fired back up?

Phil Gerdes has always been a super-scaler, Rockstar agent. But this last December, Phil attended a particularly intense mastermind that changed his entire approach to video, branding, and communicating to his audience. As soon as he returned home, he called an emergency meeting with his entire team to tell them that everything was about to be different.   And the results have been extreme. His fo...

Do you run a team where your agents aren’t performing at a top level? Are you starting to build a team and aren’t certain of how to onboard your agents? The first thing you need is a coach. The second is to listen to the process Steve Rovithis uses. Steve runs one of the biggest “teamerages” in the country, with over 120 salespeople across four regions. It’s not surprising that Steve studied biolo...