The Tom Ferry Podcast Experience

What does it take to successfully build your brand and generate referrals using social media video? It does take time, but when you do it the right way, it doesn’t have to take a lot of stress. Video should be fun, collaborative, and a personal dialogue between you and your clients. If you’re looking for an example, you need to check out Miami super-agent, Luz Abreu . This week, Jason Pantana spok...

If you haven’t heard the name Betty Graham , you need to brush up on your real estate history. For years she ran the world’s No. 1 luxury real estate office, Coldwell Banker Global Luxury, where she managed thousands of the highest producing agents in the business. This week, I’m honored to be talking with Betty about how she got started, her journey to the top, and her advice for every agent out...

This week, we’re going to take another dive back to last year’s Success Summit to talk about something that has only gotten more important since then – building a team.   Right now, the market demands more of you then you can possibly manage alone, so why do so many agents continue to struggle when the solution is right in front of them? You’re not going to want to miss this segment where I lay ou...

Ever got news that throws you off your game at a critical moment? I have. And it sucks. But you’ve gotta pull yourself up and power through. Let me share with you how I handle this situation.

Social media features are always evolving. TikTok, Instagram, Facebook, YouTube… If you keep using these platforms the same way you have been for years, you may not even be taking advantage of them at all. That’s why this week, Jason Pantana is going to walk you through all the new (and even some yet unreleased) features and updates for the big 4 social media platforms. You’ll learn how to use Tik...

With this year’s Success Summit right around the corner, I want to take a look back to last year’s.   But first, I have a question. Do you own investment properties? And if you don’t, why not?   It doesn’t matter how old you are or what’s going on in the market, because when done correctly, the best time to invest is almost always right now. To prove this, check out my panel with Deborah Bly and E...

The market is shifting. “Recession” talk is everywhere you look. But the question is, what can you do to turn this obstacle into an opportunity for your real estate team? It starts with being the “play-caller” that your agents trust. Stephanie Younger has seen a few market shifts over the last 20 years, and during each one she’s continued to refine her playbook while expanding her team. I sat down...

Have you ever seen a fly banging itself against a windowpane? The fly believes that if it just keeps going, just bumps hard enough, it’ll get through. But you know that won’t happen… So why do we mimic this same strategy in our own lives? When we’re trying as hard as we can and are efforts aren’t working, what can we do? Find out, right here.  

Have you ever felt like you were stuck with a certain number of Instagram followers and couldn’t move beyond? It’s kinda a big deal, because a steady rate of growth shows the world you’re an account worth following – and an agent worth working with. So how do you get unstuck? Jason Pantana knows just the way, and this week he’s going to give you three tips to ride the Instagram algorithm to massiv...

So, you’ve made a great video, posted it to social, and it’s gotten some views. That’s great, right?! Well… not so fast. How is the engagement on that post? Are people liking, subscribing, and commenting? Because if not, that post is dead in the water. When it comes to social media, ANY social media, we need to play to the algorithm and that means this: Interaction = Visibility. And interaction co...

When it comes to real estate scripts, one size does NOT fit all. There are so many different prospecting situations you might find yourself in that one script just won’t cut it. You need winning real estate scripts for any occasion, and for that I know just the person to go to. Stephanie Younger is a $400-million producer whose team has already done a whopping 172 transactions so far this year. I...

What does it take to generate and manage consistent volume in MEGA high-end luxury real estate? If you ask Mala Sander, she’d say that consistency comes from systems. Mala learned about creating optimized systems during her 20-year career at IBM, but those systems needed some adjusting when she began selling super-lux properties in the Hamptons. This week, Mala shares with me what works and what d...

Susan and Paul Kadilak are a powerhouse couple. Within a year of releasing their first video, their business shot up by 60%. Now they run a design and renovation business on top of their brokerage, and, oh yeah… they’ve even been nominated for an Emmy Award.   But no matter how much they have on their plate, they never sacrifice the quality of anything they do. So, how do they manage their time so...

What do you want? Do you want more money? Better relationships? A healthier body? You can have anything you want, but it has to be reflected in your actions. If your behaviors don’t change, neither does your situation

This week, I have something of really insane value for you. I sat down with Carolyn Young, a 30-year veteran of the business, to role play the listing presentation script she uses to convert about 95% of her opportunities.   And for context, she went on 200 listing appointments last year. This year, she’s on track for SIX MILLION dollars in commission.   Her strategy is this… Carolyn has 70 beauti...

The most frequent question that I get asked as a coach is, “How do I get organized?” As a CEO, I get it. Keeping your team organized is difficult… if… you don’t have your tech stacks and standard operating procedures in order. This week, I talked with Jack Lehr and Sara Cain of Tru Advantage Team, and Dan Barnett of The Jill Biggs Group about what it really takes to stay organized as a leader, fro...

We spend so much time thinking about what we need to do and how to do it. But every now and then we need to step back and ask “why” we’re working so hard. That’s what I want to talk to you about this week – the people and experiences that fill your heart with love – because at the end of the day, not much else really matters. Make sure to watch and then share what you’re grateful for in the commen...

When the headlines are spreading unwarranted fear, your No. 1 job is to be the trusted advisor for your community. It sure doesn’t hurt if this helps you generate referrals. But the way in which you advise your sphere makes a difference. David Caldwell has a process for getting one-on-one with the people in your network to alleviate the fear in your marketplace, nurture sellers years in the making...

There are plays that work in luxury real estate during good markets, plays that work in bad markets, and then there plays that work in ANY market. And isn’t it funny how the things that always work are often the simplest (though maybe not the easiest)? Ann Howarth is a Rockstar luxury agent in Ventura who has worked with her coach Marc Prestera to adapt market immune practices for generating consi...

Meet the Geronsins. They’re a family, a business, and real estate family business. Between them, Carole, George, and Genelle have over 80 combined years in the business, and when you look at their numbers, it’s clear they’re doing something right.   Running a family business isn’t easy, and that’s why this week, I spoke with the Geronsins about: The best ways to introduce your kids to the real est...

When the market makes an adjustment, it wouldn’t exactly make sense for us to keep on doing the same thing, would it? We need to adjust, too! In times like this, when I need to make an adjustment, I ask myself, “What decisions have I been putting off?” And when you think about the question, you might be surprised by the answer.

These days it seems like everyone is obsessed with content calendars, but I’ll let you in on a little secret… there’s something even better than a calendar and that’s a social media content plan. They might sound similar, but there are some key differences. That’s why this week, Jason Pantana is going to show you the benefits of doing away with a rigid calendar, then take you through the “three Cs...

I’ll just say right off the bat that this is not the episode to miss. Right here in the studio, I have 15 of the most effective mega team leaders from the U.S. and Canada. We’re talking signature listing attraction strategies and we’re talking them fast – 3 minutes or less, per person.   So, get a pen and paper, and a glass of wine, because you’re going to want to take notes. Oh, and if you’re lis...

Emma Lefkowitz admits she’s made just about every mistake possible when building her real estate team. But it’s those experiences that have led her to putting together a powerhouse SEAL team with all the right systems for weathering any storm. She’s managed to adapt to changing and challenging markets, and that’s why this week I have Emma here to share her wisdom on growing, innovating, and managi...

You may have heard a story (or seen one play out in your life) of two nearly identical people with the exact same situation. But when they come to a fork in the road, one goes down the path of destruction, and the other goes down the path of improvement. But here is the kicker… They both chose their paths for the same reason… So, what made the difference? Watch the episode to find out!