The Tom Ferry Podcast Experience

Lauren Grauman, Jon Grauman, and Steven Cohen return with tons more insight into the luxury real estate market in part two of this two-part Luxury Code. From all three of these Rockstar agents, you’ll sense their genuine commitment to better serve their clients AND live more fulfilling lives in the process. Along the way we unpack: How to surprise and delight at the luxury level Fundamentals for s...

Real estate consultant and blogger Rob Hahn is never short of opinions. He’s worked with some of the largest firms in the industry, and oftentimes his “takes” turn controversial because he speaks his mind and says what people need to hear, not what they want to hear. So you know we’re in for a good time on today’s podcast episode. Sit in on this lively conversation with Rob where we discuss: • Whi...

In 2016, DJ & Lindsey DellaSala’s “The DJ & Lindsey Team” closed 84 transactions in their Northeast Florida marketplace. That’s an extremely impressive year. But DJ & Lindsey weren’t content. They saw more untapped potential. So they started putting systems in place to go after it. They nearly doubled their production in 2017, and their numbers have increased exponentially since then. Here’s proof...

What happens when you’re new in real estate and suddenly realize you don’t have a compelling reason for people to work with you? Wouldn’t it be great if... ...You found a way to build near-instant authority in your market. ...Homeowners never questioned what you’ll do to market their house. ...Consumers recognize the value you bring before you even meet with them. Calgary Rockstar agent Brad McCal...

Premier athletes perform at the top of their game for six, seven months, max... and then they get an entire “off-season” to rebuild and recover. A businessperson like yourself doesn’t get that luxury, so it’s up to you to make a conscious effort to let your body recover. Burnout is real my friend, and if you don’t stop to recharge your energy, your health, and your focus every once in a while, you...

What happens when L.A. and NYC luxury agents – who accounted for nearly $20 million in GCI in 2021 – converge in a Dallas podcast studio? YOU get to hear multiple perspectives on what it takes to succeed in luxury real estate, that’s what. On today’s Luxury Code, Jon & Lauren Grauman from the Westside of L.A. and Steven Cohen from Manhattan share their insights into the true meaning of luxury, the...

If there’s one takeaway from today’s Tom Ferry Podcast Experience video roundtable, it’s this: The only way to get better at video is to start, put them out there and do better next time. That’s how you learn. But if you’re not even trying, you’ll never grow and you’ll miss out on massive exposure possible through video marketing. So I assembled four video Rockstars – Katie Day of Houston, TX, Ste...

On today’s Team Builders, I’m excited to continue my conversation with Lisa Chinatti and Tom Toole, talking all things recruiting, retention, culture building and more. In part two, we cover: How to systematize retention Tips for responding to adversity Culture and community building Creating agents who aren’t “portal-reliant” And much more!

The world is speeding up and competition is increasing every day. What are you doing to stay ahead of that curve? Because here’s what I know – doing the same-ol’ things you did in 2021 will actually reap fewer rewards in 2022. It’s time to decide what you’ll add to your skills, offerings, actions, effort to make 2022 truly extraordinary.

Today’s episode of This Week in Marketing picks up where we left off with short-form video superstars Zachary Foust, Glennda Baker, and Scott Betley, better known as @ThatMortgageGuy. In part two, we discuss: The importance of just being yourself How to create that all-important hook at the beginning of your videos The best video tips for 2022 Why “the scariest place is in your own head” Be sure t...

Houston agent Katie Day won a coaching call with me in 2018. At the time, she was in just her second full year in real estate... and on track to sell 87 homes! My advice was simple – hire another agent and start building your team immediately. She ran with that advice and now three years later, she and her MOVEMETOTX team finished 2021 with 200 closed and pending transactions... and Katie’s goal i...

“They don’t leave the company. They leave the leader.” Lisa Chinatti shared these honest words of wisdom on today’s episode of Team Builders. And she would know. Both she and Tom Toole have endured the pain of losing a large portion of their sales teams at one point in their careers, but they’ve each learned from that experience and emerged stronger as a result. I’m excited to welcome both Lisa an...

“In two years, you’re gonna wish you did this two years ago.” That’s some sage advice from Zachary Foust talking about how TikTok, Reels, and short-form video in general is here to stay. For today’s episode of This Week in Marketing, I was joined by three TikTok real estate Rockstars – not only Zachary, but also Glennda Baker and Scott Betley, who might be better known as @ThatMortgageGuy. In part...

In today’s fast-moving world, relevance is critical. But gaining – and retaining – relevance requires effort. Is it time to reinvent who you are and what you have to offer? Find out in this week’s Mindset Monday.

Welcome to Confidence & Conversion! This show is all about feeding you ideas and dialogues so you can conduct more productive conversations with prospects. On this premiere episode, super coach Jeff Mays joins me to discuss how to use the announced mortgage interest rate hikes to your advantage to get potential sellers off the fence and on the market. We share some tips on how to have this convers...

Welcome to the debut episode of Luxury Code! I can’t think of many better guests for a show all about luxury real estate than my longtime friend and client, Beverly Hills luxury expert Christophe Choo. And he shared so many rich insights, one episode wasn’t enough. So in part one of this two-part premiere, Christophe opens up to discuss: His origin story and how he broke into luxury real estate Th...

News flash: The surging popularity of short-form video doesn’t mean long-form video no longer plays a role in your overall marketing mix. At a recent video mastermind session at our Dallas office, Jason Pantana assembled a group of long-form video Rockstars who discussed what’s working now, their best tips, technical advice, and so much more. Whether you’re a video veteran or still too shy to get...

When building a business, you’re going to make mistakes. It’s how you learn. On today’s premiere episode of Team Builders, I’ve got two Rockstar team leaders willing to share both the highs and lows of building their team – Doug Edrington of Berkshire Hathaway HomeServices J Douglas Properties in Chattanooga, TN and Matt Curtis of Matt Curtis Real Estate in Huntsville, AL. We start out talking abo...

Our newest show, “This Week in Marketing” launches with a doozy of a guest... If you don’t recognize the name Eric Simon, you surely know him as The Broke Agent. Eric launched The Broke Agent Instagram account six years ago and has since amassed more than 330,000 followers – all with his playful jabs at the struggles and realities of working in the real estate industry. But today, Eric is here to...

A new year often brings new laws on the books, but that’s not what I’m talking about today. I’m talking about what rules you’ll establish to make 2022 your best year ever ­– both personally and professionally. The beautiful thing about being an entrepreneur is that YOU get to decide.

Imagine not needing to make calls because your video content is attracting so many clients. While it might seem like a pipe dream to some, it’s the reality for the video Rockstars on today’s podcast. When we recently invited a handful of agents to the Dallas office for a video mastermind, they shared just about everything you need to know about how to succeed with real estate video marketing: How...

Ever find yourself saying, “Just a few more revisions and we can finally release this.” And then... you get busy and it never happens. And nothing changes because you aren’t getting your content, your videos, or your ads out to the world. Watch today’s Mindset Monday for an important message and make it a rallying cry to get more done throughout 2022.

Surviving in this industry – let alone thriving – isn’t easy. But it always helps when you can learn from those who’ve gone before you. Huntington Beach, CA agent Gantry Wilson was the first person to join Tom Ferry coaching when I started this company many years ago. (Fun fact: He’s also the only person named “Gantry” in NAR’s entire roster!) Since that time, he’s been through all the cycles of t...

Let’s be real... Heading into 2023, you don’t want to feel stuck in the same place you are now. You want to improve yourself in 2022. So how do you make changes so you have more to offer and can create the life you desire? The answer is in today’s Mindset Monday.

Ever meet someone so smart that you feel smarter just being in their presence? That’s Chris Voss for me. I’ve read his book, watched his videos, had him on my podcast, he’s spoken at our events... and I still can’t get enough of the guy! So I asked him to return to the podcast and once again he had all the right answers to some of the burning questions in today’s real estate marketplace. Among the...