The Tom Ferry Podcast Experience

Meet the Geronsins. They’re a family, a business, and real estate family business. Between them, Carole, George, and Genelle have over 80 combined years in the business, and when you look at their numbers, it’s clear they’re doing something right.   Running a family business isn’t easy, and that’s why this week, I spoke with the Geronsins about: The best ways to introduce your kids to the real est...

These days it seems like everyone is obsessed with content calendars, but I’ll let you in on a little secret… there’s something even better than a calendar and that’s a social media content plan. They might sound similar, but there are some key differences. That’s why this week, Jason Pantana is going to show you the benefits of doing away with a rigid calendar, then take you through the “three Cs...

When the market makes an adjustment, it wouldn’t exactly make sense for us to keep on doing the same thing, would it? We need to adjust, too! In times like this, when I need to make an adjustment, I ask myself, “What decisions have I been putting off?” And when you think about the question, you might be surprised by the answer.

I’ll just say right off the bat that this is not the episode to miss. Right here in the studio, I have 15 of the most effective mega team leaders from the U.S. and Canada. We’re talking signature listing attraction strategies and we’re talking them fast – 3 minutes or less, per person.   So, get a pen and paper, and a glass of wine, because you’re going to want to take notes. Oh, and if you’re lis...

Emma Lefkowitz admits she’s made just about every mistake possible when building her real estate team. But it’s those experiences that have led her to putting together a powerhouse SEAL team with all the right systems for weathering any storm. She’s managed to adapt to changing and challenging markets, and that’s why this week I have Emma here to share her wisdom on growing, innovating, and managi...

The average days on market for listings is going up. This could mean that business is slowing down… or… it could be the perfect opportunity to make the most out of every listing! Because let’s be fair, you can’t fully leverage a listing that sells in a matter of hours. This week, Jason Pantana is going to show you six market channels that will help you use one listing to generate several more. Rem...

You may have heard a story (or seen one play out in your life) of two nearly identical people with the exact same situation. But when they come to a fork in the road, one goes down the path of destruction, and the other goes down the path of improvement. But here is the kicker… They both chose their paths for the same reason… So, what made the difference? Watch the episode to find out!

Competition is tough out there for agents, sure… but consider what it’s like for buyers right now… Demand is high, inventory is low, and interest rates have interested buyers sitting on the fence. If you’re going to get them off that fence and into a home, you need to be working with the right knowledge and the right language. Lucky for you, I have Byron Lazine with me to give you some brilliant a...

Partnered listings… Why would you anyone want to take half commission on a transaction when they could go for the whole things? Well, what if it meant way more transactions and your ticket into the world of super high-end luxury real estate? This week I talked with actor, theater director, and superstar NYC realtor Randy Baruh about how he used partnered listings and creative video to catapult int...

It’s been said, “When you stop growing, you start dying,” and with the market as tough as it is right now, those words are more relevant than ever.   That’s why this week I have mega team leaders Lindsey and DJ DellaSala and Mark Pattison in the studio to discuss engineering growth by finding and mentoring a Rockstar sales staff.   If you’re looking to scale your sales (which you should be), these...

Marketing is a lot of work. You put all this effort into creating quality content, shooting informative videos, then you post it out there – and it’s disappeared before it even had time to breathe. But did you know that there are some marketing channels where posts age like fine wine? That’s right, your content will have a much longer shelf life if you know where to place it, and Jason Pantana is...

When the competition heats up, so do the heads of everyone in the room. If someone directs their insecurities or frustrations at you, what do you do? Imagine they were offering you a flower instead of a dig. Do you have to take the flower? What happens if you don’t? Watch and find out…

Chris Heller is the Chief Real Estate Officer at OJO labs, my former affirmation partner, and author of one of my favorite books of the year, “Dominant Thoughts.”   I really can’t stress enough how important this book is for agents facing our current market. That’s why this week I’m talking with Chris about why he wrote it and how you can use the ideas it presents in your own life and business. It...

Last year Brian Ladd and his team closed over 200 transactions and did close to a quarter billion dollars in volume in an area of just 800 homes. Best part is… he only has a team of seven salespeople! Brian is like the Tom Brady of real estate – he knows exactly where to pass the ball in order to win the big game. I sat down with Brain to unpack why he chose this model of team, how he leads, and w...

Is your schedule so full that you don’t know how to keep up with it all? I know mine is jam packed constantly… by design. Why? Because you never know which phone call is going to be the one that changes your life, and I can give you proof of that. 

This week, I want to take a step back and ask how you’re doing with generating your listing leads. So… how’s it going? Is your pipeline full? If it’s not, Jason Pantana is going to give you four of the best tactics/channels for generating listings and show you how to use them. He’ll even tell you exactly what kinds of videos you should be creating and how these channels work. Make sure to watch or...

In this business, the agent of choice is the agent people know. Making cold calls and working with leads is uncomfortable because you feel like a stranger to those people. So, what is best way to get past being a stranger to everyone you’ve never met? Make them see you EVERYWHERE so it feels like they already know you! I’m talking about ad retargeting. The Wolfe of Real Estate, Erica Wolfe , has u...

If you don’t know Tim Smith , you should. He’s one of my personal clients serving the whole Coastal Orange County area, brought in over $803,000,000 in volume last year, AND he’s speaking at Summit this August. The guy is on FIRE, so he clearly knows a thing or two about what’s hot and what’s not in luxury real estate today. I sat down with Tim to talk about the state of the market, how to educate...

How many reasons have you heard for someone not wanting to sell their home? How many reasons have people had for going with other agents? People have tons of excuses, but YOU DON’T, because Phil Jones is here to give you Exactly What to Say . Phil is the author of that phenomenal book I’ve been raving about for months and also the keynote speaker at our upcoming Success Summit! You’re going to lea...

Did you know that four out of five of the top marketers across all industries said they’d rather give up SOCIAL MEDIA than email? Yeah… Because email works when you know how to work it. All it takes is knowing what to do – and what not to do – in order to send wildly successful mass email campaigns that people will want to be on the receiving end of. That’s why Jason Pantana is going to show you h...

Failure is only as real as you make it. That’s not some corny line; it’s a fact. You can choose to see failure or choose to see feedback. When you choose feedback, failure isn’t even an option.

Everyone who has their own business has thought about their brand. We all talk so much about branding and living into our brand, but most of us haven’t paused to ask the fundamental questions: What does “brand” actually mean? What is the difference between your brand and your marketing? What are the pillars of a successful brand story? Where does YOUR true brand come from?   To answer these and so...

Let’s not beat around the bush… We ARE in a recession. Maybe it’s not a housing recession, but this is no time to kick our feet up and take it easy. Getting more than our share of the market takes a dialed-in team with no weak links – and that takes some serious accountability. This week, I spoke with Lydia Gable about the importance of drive, the necessity of hard conversations, and how happy eve...

It’s easy to become desensitized to marketing tactics when we’re bombarded with them constantly. But do you ever receive a piece in the mail that’s so beautiful it makes you go, “Wow… I didn’t know how much I actually needed this in my life.” Oriana Shea has a bag full of printed pieces that look like art books you’d buy from a museum and a YouTube channel filled with… recipes? Yeah, she has her o...

Do you ever just have crappy days? If you do, I bet it comes back to one of five things that you either skipped or didn’t get enough of. I call these my MEDSS. We all need to take them, because when you get the right dose, every day is a great one.