The Tim Castle Show

Context is the new cookie. Tim Castle is joined by Andrea Tortella, CEO of thrad , to explore the future of advertising in AI conversations. As consumers move from searching to asking, comparing and deciding through AI tools, brands face a defining opportunity: become useful at the exact moment intent is created. Andrea shares how thrad is approaching brand-safe conversational advertising, ad oppo...

Today’s guest is someone who lives at the intersection of sales, performance, leadership, and personal transformation. Daniel burns shows up with Energy and Empathy.  He is the host of The Sales Problem Podcast, which I’ve had the good fortune of being on, and he brings a rare blend to the table: 22 years in sales and management, award-winning speaker, bestselling author, ICF-certified performance...

AI is changing sales faster than most people realise. But here’s the truth nobody is talking about: AI won’t replace great salespeople. It will replace average ones. In this episode, I break down: What’s REALLY happening in the job market Why traditional sales skills are dying The human skills AI still can’t replicate If you work in sales, recruitment, leadership, entrepreneurship or business deve...

What happens when one of the sharpest minds in Web3 and crypto sits down with one of the world’s leading negotiation and influence experts? In this episode, I’m joined by Kevin Follonier — founder and host of the wildly popular When Shift Happens Podcast, known for his raw, unfiltered conversations with some of the biggest names in crypto, AI, and the future of technology.   We dive deep into: Kev...

In this episode, I sit down with my friend Baptiste Garffin, Vice President of Sales for Happydemics for a masterclass in how to handle the pressure in sales, create a sales flywheel and the importance of not taking life too seriously.  We discuss: - how to meditate and the ideal daily process to centre yourself each day - how to approach sales targets  - how to adjust your sales strategy to new m...

The world is changing, fast.  In this short, powerful episode of The Tim Castle Show , we explore why magnetic influence has become one of the most valuable skills in modern communication, leadership, sales, and personal growth. In a world shaped by AI, distraction, digital noise, and shallow connection, the people who win are not just the smartest in the room — they are the ones who can create tr...

If you’re building at a high level—but quietly running on empty—this episode is for you. On this episode of The Tim Castle Show , I sit down with Kerrie Lee Brown — Editor-in-Chief of SUCCESS Magazine, founder of RedLily, speaker, and author. At 39, Kerrie had a heart attack. Not because she didn’t know success. But because she was chasing it the way most people do—relentlessly, externally, and at...

You’re not just negotiating with people anymore. You’re negotiating with machines…  trained on more data than you’ll ever see in your lifetime. They know your pricing. Your patterns. Your pressure points. And here’s the uncomfortable truth… Most people are about to become predictable .” But the winners? They won’t be the smartest. They’ll be the most human . This is the shift most people are missi...

What if the thing you’re searching for… isn’t success—but connection? In this deeply personal and powerful conversation, Tim Castle sits down with bestselling author Jon Gordon ( The Energy Bus , The Power of Positive Leadership , 3M+ copies sold) to explore the role of faith, healing, energy, and our relationship with God in shaping how we live, lead, and connect with others. Before the books, be...

I had a fascinating conversation with Martin Bertilsson, Founder and CEO of Aimsoo, ex Google Veteran, about the future of marketing, the open web, agentic commerce, and the profound disruption AI is bringing to search, advertising, and brand discovery. Martin has an exceptional ability to look into the future — not through hype, but through data, systems thinking, and first-principles analysis. H...

Lose your job — or think you might? This is not the moment to panic. It is the moment to negotiate your future. In this powerful episode, globally recognized negotiation expert Tim Castle breaks down the exact blueprint for what to do if you’ve been let go, made redundant, or sense change is coming. This is not theory. This is a strategic reset. Tim has helped countless professionals rebuild their...

🚀 Follow Tim Castle If you want to master negotiation, influence, and high-stakes decision-making in the age of AI —start here: 📚 Books Magnetic Influence – How to negotiate and persuade in a disrupted world → Order now: https://amzn.to/3M5HKq3 The First Domino – The complete playbook to go from $0 to $5M → Get it here: https://amzn.to/3Z0NrbJ The Art of Negotiation – #1 in the UK for Job Interv...

What does world-class negotiation actually sound like? In this special episode, we curate a compilation of pure insight from some of the most respected minds in modern negotiation — distilled from powerful conversations with Dr. Keld Jensen, Professor Giuseppe Conti, Mike Inman, Alexandra Carter, and Tim Castle himself. No filler. No theory overload. Just expert guidance you can apply immediately....

In this forward-looking episode, I sit down with Stephen Honight , Founder of LMo7 , a company operating at the frontier of AI search and next-generation digital discovery. Together, we unpack the seismic shift from traditional SEO to a new paradigm powered by artificial intelligence, AEO, GEO and Agentic Commerce. We explore: • What AEO (Answer Engine Optimization), GEO (Generative Engine Optimiz...

Todays guest is one of the most respected voices in modern negotiation. She’s a professor at Columbia Law School, a negotiation trainer to the United Nations, and the bestselling author of Ask for More - a book that has changed how millions of people think about advocating for themselves. Her work challenges a deeply ingrained myth: that negotiation is about confrontation, pressure, or power. Inst...

In this gripping episode, Tim Castle sits down with Tracy Hall, author, keynote speaker, and former global marketing executive to explore the shocking true story behind her memoir and story, The Last Victim . After a 25-year career leading brand and marketing for companies like eBay, GoDaddy, and WooliesX, Tracy’s life took a devastating turn when she fell victim to one of Australia’s most notorio...

In this special episode, I sit down with my 8-year-old son for a powerful, honest conversation about resilience, courage, and why quitting is rarely the answer. With refreshing clarity and zero filters, he shares what never giving up looks like through a child’s eyes — and it might be the most grounded advice you’ll hear all year. This isn’t about hustle. It’s about belief. It’s about trying again...

In this powerful and insightful episode of The Tim Castle Show , Tim sits down with bestselling author and behavioral expert Thomas Erikson to explore one of the most counterintuitive truths in leadership: high achievers don’t always make great leaders . We’ve all seen it — the rock-star salesperson, the brilliant engineer, the top-performing executive who suddenly struggles once they step into a...

I don't think I have ever been as engaged, as obsessed, as when I heard Maz speak. I knew I had to have her on the show to share her goodness with you.  I sit down with Maz Farrelly - one of the most fascinating minds in media, storytelling, and influence. Maz is the global powerhouse behind Maz Speaks Global. She has produced some of the most famous shows in the world including Big Brother,...

In the last episode I did something special, a quick fire round where I grilled Thomas Erikson at speed on the 4 major personality types to understand how to interact with others, build trust fast and communicate more effectively with everyone.  I've added it here for your listening pleasure. Enjoy, Best, Tim Follow Thomas: https://www.instagram.com/thomaseriksonwriter/?hl=en Check out Surrou...

Incredible conversation, so much FUN, with Thomas Erikson on the show. His phenomenally exceptional book Surrounded By Idiots and the Surrounded By Series have done very well indeed and for good reason. Thomas is charming, charismatic and a heck of a lot of fun. We had such a good time recording this. I could do it all over again! Welcome back to The Tim Castle Show - the podcast where we decode h...

If you want to win more clients, close bigger deals, and influence at the highest level in 2026, there is one skill that will separate the heavy hitters from the rest: Action-Driven Storytelling. In this video, I break down how to tell powerful stories that don’t just entertain — they empower people to move. Stories that create clarity. Stories that build trust. Stories that unlock belief in what’...

Unreasonable Hospitality Explained | Will Guidara with Tim Castle Throwback to one of my favourite conversations from 2023 — and one that every new subscriber needs to hear. In this episode, I sit down with Will Guidara, author of incredible book Unreasonable Hospitality and former co-owner of Eleven Madison Park, to unpack what world-class hospitality really means — and why it’s one of the most p...

Most people wait for motivation. High performers take action first — and anchor it in gratitude. In this episode, Tim Castle breaks down the simple daily practice that creates momentum, sharpens focus, and changes the way opportunities show up in your life and work. This isn’t about positive thinking. It’s about disciplined action, grounded presence, and using gratitude as a force multiplier for p...

Today I’m joined by someone who truly lives and breathes negotiation and influence. Giuseppe Conti has led commercial and procurement teams for some of the world’s biggest multinationals — from Procter & Gamble to Novartis and Firmenich — and he now teaches negotiation at Europe’s top 10 business schools (including INSEAD, Oxford and Bocconi) while running CABL, Conti Advanced Business Learnin...