Sebastian Nelson

The TikTok Shop Blueprint

Business EN ↓ 3 episodes

The TikTok Shop Blueprint is a deep-dive interview show with operators who’ve generated $1,000,000+ in GMV on TikTok Shop. Hosted by Sebastian Nelson (Cruva), each episode reverse-engineers their playbookNo fluff. We ask exactly how they did it: the numbers, the products, the content, the mistakes, and the repeatable steps you can copy tomorrow. Expect candid deconstructions, tactical frameworks, and bonus breakdowns you can swipe for your own shop.

Author

Sebastian Nelson

Episodes

Pop Daddy's $15M TikTok Shop Playbook: JT Sarafa 03.11.2025 44:32

JT Sarafa didn't grow up dreaming about TikTok Shop. He grew up in his family's food business—watching his parents grind through product launches that didn't land, pivots that burned cash, and the brutal middle years where nothing seemed to stick. Pop Daddy Snacks had been around for years, but it wasn't until they launched a pretzel line on TikTok Shop that everything changed. In...

From the 2nd Ever TikTok Shop Sale to $150K Livestreams: Ethan Kramer & Adam Sommers 27.10.2025 1:00:43

What happens when you're among the very first to crack a billion-dollar platform? You get Ethan Kramer and Adam Sommers—two TikTok Shop legends who made history. When TikTok Shop launched in the US, most brands were sitting on the sidelines. Not Ethan and Adam. Together, they sold the 2nd product ever purchased on TikTok Shop US , and that was just the beginning of their extraordinary journey....

$100M+ on TikTok Shop: The Affiliate Playbook — with Lukas Minkov (CEO - Payper & Media Labs) 20.10.2025 1:03:00

Traditional “pay & pray” influencer deals are getting crushed by performance content. In this episode of The TikTok Shop Blueprint , we unpack the shift to creator-led growth —using product seeding , CPM-based deals , and affiliate engines to scale faster (and cheaper) than legacy media buys. Our guest, Lukas Minkov (CEO, Payper & Media Labs) , has worked with thousands of brands and helpe...